---
title: "deviled egg platter — $1.2M/yr Amazon United States Niche, Score 69/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/deviled-egg-platter"
last_updated: "2026-07-20T17:26:25.766Z"
locale: en
meta:
description: "deviled egg platter clears our launch bar: a $1.2M/yr market growing +14.5% this quarter with returns at 1.8%. Data updated Jul 2026."
"og:description": "deviled egg platter clears our launch bar: a $1.2M/yr market growing +14.5% this quarter with returns at 1.8%. Data updated Jul 2026."
"og:title": "deviled egg platter — $1.2M/yr Amazon United States Niche, Score 69/100 - Flapen"
---
# **deviled egg platter**
**Launch it**
A $1.2M/yr market growing +14.5% this quarter with returns at 1.8% — clears our launch bar.
Market size 81Growth 43Conversion 50Competition 79Returns 79Price range 80Avg price 89Brand share 81Review moat 54Quality gap 63
**Avg price**
**Great****$20.57**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 1.4M searches
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.61–$38.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 6% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,320.15**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, deviled egg platter is a $1.2M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Launch it — 69/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Launch success**
- **33%**
- 6 of 18 new (360d)
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **162 days**
## **Competition**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**129**
**Top-5 brand share**
**54%**
Top 20: 87%
**Top-5 click share**
**36%**
Top 20: 71%
**Open market**
**42%**
- HANSGO18% - Renmxj14% - Snapware12% - HAKSEN5% - Sevenblue5% - MesRosa4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/us/appliances/deviled-egg-platter/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$36K6%$72K9%$108K12%$144K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 53 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Snapware (2-Layer 24 Eggs) Plastic Detachable Deviled Egg Carrier Storage Container With Lid and Handle Freezer Dishwasher Microwave Safe**Snapware**$13.55**4.8★11,891 rev](https://www.amazon.com/dp/B00PLZZSPQ) [2**Renmxj Deviled Egg Containers with Lid (24 Eggs) 2026 Upgraded Acacia Wooden Deviled Egg Tray Platter for Party and Home Kitchen The Lid is Dishwasher Safe (Black)**Renmxj**$29.83**4.5★223 rev](https://www.amazon.com/dp/B0FKN685K8) [3**HANSGO Deviled Egg Containers with Lid 3PCS Deviled Egg Platter Carrier Holder Trays with 66 Slots for Party and Home Kitchen Green**HANSGO**$19.80**4.1★7,590 rev](https://www.amazon.com/dp/B0BVYXZX26) [4**HANSGO Deviled Egg Containers with Lid Deviled Egg Platter Carrier Holder Trays with 22 Slots for Holiday Party and Home Kitchen Green**HANSGO**$13.87**4.1★7,590 rev](https://www.amazon.com/dp/B09XWPC2LD) [5**MesRosa 2 Pack Deviled Egg Containers with Lid and Handle Durable Clear Plastic Deviled Egg Carrier Storage 48 Eggs Stackable Egg Holder for Fridge Portable Tray Platter for Party & Picnics-White**MesRosa**$23.11**4.7★442 rev](https://www.amazon.com/dp/B0FFGGGMDM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Trauful Deviled Egg Carrier with Lid and Handle | Reversible | Wooden Portable Deviled Egg Containers with Lid for Party Travel | Covered Platter Tray Holder | Holds 22 Eggs Acacia Wood**Trayful**$27.32**83 rev4mo ago](https://www.amazon.com/dp/B0G8TZFM7F) [**Deviled Egg Containers with Lid Portable Deviled Egg Platter Tray with 24 Slots Reversible Charcuterie Board Wooden Deviled Egg Tray Platter for Easter Party & Picnic**ROMYSE**$26.35**20 rev4mo ago](https://www.amazon.com/dp/B0GH6YFTM9) [**Sevenblue Acacia Wood Deviled Egg Containers with Lid and Handle Portable Deviled Egg Platter for Easter Potlucks & Party Reversible Charcuterie Board Cutting Board**Sevenblue**$24.24**131 rev4mo ago](https://www.amazon.com/dp/B0G518C8J8) [**MALACASA Ceramic Deviled Egg Tray & Platter Holds 12 Halves Easter Egg Holder 10-Inch Round White Egg Serving Plate Dishwasher & Microwave Safe Perfect for Holiday Dinner Picnic & Daily Use**MALACASA**$26.67**32 rev5mo ago](https://www.amazon.com/dp/B0GLY6LDWK) [**Sevenblue Acacia Wood Deviled Egg Containers with Lid and Handle Portable Deviled Egg Platter for Easter Potlucks & Party Reversible Charcuterie Board Cutting Board**Sevenblue**$25.72**131 rev5mo ago](https://www.amazon.com/dp/B0G4WKCGCQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MALACASA Ceramic Deviled Egg Tray & Platter Holds 12 Halves Easter Egg Holder 10-Inch Round White Egg Serving Plate Dishwasher & Microwave Safe Perfect for Holiday Dinner Picnic & Daily Use**MALACASA**$26.67**5.0★**▲ 345%**](https://www.amazon.com/dp/B0GLY6LDWK) [**Deviled Egg Containers with Lid Portable Deviled Egg Platter Tray with 24 Slots Reversible Charcuterie Board Wooden Deviled Egg Tray Platter for Easter Party & Picnic**ROMYSE**$26.35**2.5★**▲ 331%**](https://www.amazon.com/dp/B0GH6YFTM9) [**Deviled Egg Containers with Lid 24 Holes Round Deviled Egg Platter for Party and Kitchen Charcuterie Board Food Serving Container Holder for Countertop Carrier Supply House Warming Gifts New Home**DouMmantn**$27.28**3.8★**▲ 328%**](https://www.amazon.com/dp/B0GF1Y1H2T) [**Wenqik Deviled Egg Platter 18 Hole Holder Tray Wooden Charcuterie Cheese Board Tray Holder Holiday Entertaining Deviled Egg Plate for Party Kitchen Countertops**Wenqik**$11.78**3.8★**▲ 290%**](https://www.amazon.com/dp/B0GCJCLRD4) [**Renmxj Deviled Egg Containers with Lid 28 Holes Reversible Acacia Wooden Deviled Egg Platter The Lid Dishwasher Safe Ideal Gift for Women Kitchen & Party (Black)**Renmxj**$21.88**4.5★**▲ 285%**](https://www.amazon.com/dp/B0G3PDK3Z6)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Amazing quality”*
**Ease Of Use**9%
*“Easy peasy”*
**Advertised Vs Actual Product**7%
*“Gets the job done”*
**Design-Overall**6%
*“Good design”*
**Strength**6%
*“These containers are sturdy”*
**Value For Money**6%
*“Excellent price”*
**Ease Of Cleaning**5%
*“Easily cleaned”*
**Portability**5%
*“portable”*
**Storage Capacity**5%
*“Great storage”*
**Size-Overall**4%
*“I like the size”*
### **What buyers complain about **
**Quality-Overall**11%
*“Complete garbage”*
**Smell**9%
*“Foul Odor”*
**Strength**8%
*“Flimsy”*
**Durability**6%
*“Breaks easily”*
**Dishwasher Safe**5%
*“Not for the dishwasher”*
**Size-Overall**5%
*“To small for an egg”*
**Ease Of Use**5%
*“was hard to open”*
**Value For Money**4%
*“Not worth the price”*
**Material Quality**3%
*“the material feels super cheap”*
**Handle Quality**3%
*“not the handle”*
### **Top return reasons **
**Size-Overall**28%
**Material Quality**8%
**Quality-Overall**8%
**Strength**6%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Functionality-Overall**5%
**Smell**3%
**Defective Material/Parts**3%
**Mechanism Issues**3%
## **Common questions**
- **Is deviled egg platter profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 53 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Launch it (69/100).
- **How competitive is the deviled egg platter niche?**
- 37 brands and 129 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in deviled egg platter?**
- Top complaints mined from reviews: Quality-Overall, Smell, Strength. The return rate is 1.8%.
- **When does demand for deviled egg platter peak?**
- Demand peaks in Apr–Nov–Dec; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the deviled egg platter niche?**
- Listings span $9.61–$38.76; the average listing price is $20.57 (sweet spot $15–$100). The average incumbent carries 1,320 reviews — the moat a new listing must climb.
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