---
title: "Trend — defrost timer - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/defrost-timer/trend"
last_updated: "2026-08-09T16:08:39.512Z"
locale: en
meta:
  description: "Niche score 56/100 · $32K/yr market · 22K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $32K/yr market · 22K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — defrost timer - Flapen"
---

# **defrost timer**

**Worth a look**

Shows a sweet-spot price point ($38.61 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 64Conversion 46Competition 74Returns 56Price range 56Avg price 95Brand share 77Review moat 94Quality gap 40

**Avg price**

**Incredible****$38.61**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****111**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+42.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$9.63–$162.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$32K**

$32K/yr · 22K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend