---
title: "Search terms — beer cooler - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/beer-cooler/search-terms"
last_updated: "2026-07-21T05:59:42.972Z"
locale: en
meta:
  description: "beer cooler clears our launch bar: a $3.3M/yr market growing +74.5% this quarter with returns at 1.2%. Data updated Jul 2026."
  "og:description": "beer cooler clears our launch bar: a $3.3M/yr market growing +74.5% this quarter with returns at 1.2%. Data updated Jul 2026."
  "og:title": "Search terms — beer cooler - Flapen"
---

# **beer cooler**

**Launch it**

A $3.3M/yr market growing +74.5% this quarter with returns at 1.2% — clears our launch bar.

Market size 96Growth 81Conversion 11Competition 61Returns 91Price range 0Avg price 28Brand share 64Review moat 49Quality gap 67

**Market size**

**Incredible****$3.3M**

$3.3M/yr · 1.2M searches

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+74.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,619.97**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$320.46**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$121.81–$804.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100