---
title: "Zombicide — £10K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/zombicide"
last_updated: "2026-07-31T08:55:21.103Z"
locale: en
meta:
description: "Niche score 37/100 · £10K/yr market · 49K searches/yr · £47.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £10K/yr market · 49K searches/yr · £47.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zombicide — £10K/yr Amazon UK Niche (2026) - Flapen"
---
# **zombicide**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 14Conversion 5Competition 50Returns 87Price range 95Avg price 94Brand share 0Review moat 92Quality gap 40
**Price range**
**Incredible****£15.93–£86.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£47.75**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****166.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£10K**
£10K/yr · 49K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, zombicide is a £10K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zombicide market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£12K–£24K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#4,359**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **5%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**0%**
- CMON86% - Asmodee8% - Portal Games6%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -21.2% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/zombicide/trend)
## **Top zombicide search terms**
- **zombicide**38K/yr-20.0%0.3% conv. - **zombicide 2nd edition**8K/yr-34.4%0.8% conv. - **zombicide black plague**3K/yr-0.6%1.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/zombicide/search-terms)
## **Top zombicide products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£49610%£99315%£1K20%£2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CMON Zombicide: Black Plague Miniatures Board Game**CMON**£79.14**4.5★118 rev](https://www.amazon.co.uk/dp/B011MIVWV4) [2**CMON | Zombicide 2nd Edition | Miniatures Board Game | Ages 14 Plus | 1-6 Players | 60 Minutes Playing Time**CMON**£78.18**4.8★760 rev](https://www.amazon.co.uk/dp/B08Y6BF7DR) [3**CMON | Zombicide: White Death | Board Game | Ages 14+ | 1-6 Players | 60+ Minutes Playing Time**CMON**£77.80**4.6★53 rev](https://www.amazon.co.uk/dp/B0CNTDTNWQ) [4**Zombicide 2.0 Edition Board Game Survive the Zombie Apocalypse from 14 years 1-6 Players Playing time: 60 Minutes**Portal Games**£72.64**1.0★1 rev](https://www.amazon.co.uk/dp/B0CB8W49X8) [5**CMON Zombicide 2nd Edition: Rio Z Janeiro Expansion**CMON**£52.52**4.5★77 rev](https://www.amazon.co.uk/dp/B0BX4K48FR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CMON | Zombicide White Death Expansion: Time Crash Teenage Mutant Ninja Turtles | Board Game Expansion | Ages 14+ | 1-6 Players | 30-180+ Minutes Playing Time**CMON**£46.52**38 rev1y ago](https://www.amazon.co.uk/dp/B0CNTGFY1V) [**CMON | Zombicide: White Death | Board Game | Ages 14+ | 1-6 Players | 60+ Minutes Playing Time**CMON**£77.80**53 rev1y ago](https://www.amazon.co.uk/dp/B0CNTDTNWQ) [**CMON | Zombicide: White Death Expansion: Eternal Empire | Board Game Expansion | Ages 14+ | 1-6 Players | 60+ Minutes Playing Time**CMON**£40.50**49 rev1y ago](https://www.amazon.co.uk/dp/B0CNTCFCCP) [**CMON | Zombicide: White Death Expansion: Divine Beasts | Board Game Expansion | Ages 14+ | 1-6 Players | 60+ Minutes Playing Time**CMON**£25.50**40 rev1y ago](https://www.amazon.co.uk/dp/B0D6BBKRNS) [**CMON | Marvel Zombies: Heroes Resistance | Miniatures Board Game | Ages 14+ | 1-4 Players | 45-60 Minutes Playing Time**CMON**£35.11**10 rev1y ago](https://www.amazon.co.uk/dp/B0DN6RZRW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CMON Zombicide Supernatural Character Pack #2 - Jack Kline John Winchester Bobby Singer Leviathan - Cooperative Strategy Board Game for Ages 14+ 1-6 Players 60 Minute Playtime Made**CMON**£23.50**4.4★**▲ 142%**](https://www.amazon.co.uk/dp/B0C18WZNJY) [**CMON | Zombicide 2nd Edition | Miniatures Board Game | Ages 14 Plus | 1-6 Players | 60 Minutes Playing Time**CMON**£78.18**4.8★**▲ 66%**](https://www.amazon.co.uk/dp/B08Y6BF7DR) [**CMON | Marvel Zombies: Heroes Resistance | Miniatures Board Game | Ages 14+ | 1-4 Players | 45-60 Minutes Playing Time**CMON**£35.11**4.9★**▲ 64%**](https://www.amazon.co.uk/dp/B0DN6RZRW1) [**Zombicide The Boys Character Pack #1 - The Seven - Survivors from The Seven for Epic Zombie Action! Cooperative Strategy Board Game for Ages 14+ 1-6 Players 60 Minute Playtime Made by CMON**CMON**£31.68**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B0BP2FD3DW) [**Asmodee - Zombicide Green Horde: Friends And Foes Board Game Expansion Italian Edition 8439**Asmodee**£36.23**4.7★**▲ 58%**](https://www.amazon.co.uk/dp/B07NSGSC38)
**~~View all trending →~~**
## **What buyers say about zombicide**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**50%
*“A good buy”*
**Fun/Entertainment Experience**50%
*“The kids love to play this version of the game”*
### **What buyers complain about **
**Advertised Vs Actual Product**100%
*“It's not well publicised that this is NOT an English version of the game”*
### **Top return reasons **
**Material Quality**100%
## **Common questions**
- **Is zombicide profitable to sell on Amazon United Kingdom?**
- The niche generates £10K/yr across 21 tracked products. 90-day search growth is -21.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the zombicide niche?**
- 3 brands and 37 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in zombicide?**
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 1.4%.
- **When does demand for zombicide peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the zombicide niche?**
- Listings span £15.93–£86.46; the average listing price is £47.75 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.
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