---
title: "Yugioh — £419K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/yugioh"
last_updated: "2026-07-31T10:25:33.107Z"
locale: en
meta:
description: "Niche score 52/100 · £419K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £419K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yugioh — £419K/yr Amazon UK Niche (2026) - Flapen"
---
# **yugioh**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 56Growth 23Conversion 28Competition 65Returns 98Price range 81Avg price 95Brand share 0Review moat 85Quality gap 45
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£25.34**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****294.48**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£3.29–£107.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£419K**
£419K/yr · 735K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yugioh is a £419K/yr Amazon United Kingdom market (735K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yugioh market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£380K–£507K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#251**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **18%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**121**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**0%**
- Yu-Gi-Oh!92% - Konami7% - DelTex1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/yugioh/trend)
## **Top yugioh search terms**
- **yugioh**301K/yr+4.5%1.1% conv. - **yugioh cards**101K/yr-10.8%2.3% conv. - **yu gi oh**79K/yr-1.7%1.1% conv. - **yu-gi-oh!**78K/yr-6.0%0.1% conv. - **yugioh booster box**59K/yr-15.7%0.9% conv. - **yu gi oh cards**37K/yr-12.5%2.0% conv. - **yu-gi-oh**29K/yr+5.9%0.8% conv. - **yu gi oh booster box**13K/yr-8.9%0.8% conv. - **yugioh booster packs**7K/yr-21.4%1.9% conv. - **yugioh tin**8K/yr-16.5%1.9% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/yugioh/search-terms)
## **Top yugioh products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£13K6%£25K9%£38K12%£50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yu-Gi-Oh! Legendary Modern Decks 2026 (English version)**Yu-Gi-Oh!**£21.36**4.6★19 rev](https://www.amazon.co.uk/dp/B0G3QGGMQP) [2**YU-GI-OH! Legendary Collection: 25th Anniversary Edition**Yu-Gi-Oh!**£41.36**4.7★482 rev](https://www.amazon.co.uk/dp/B0BSFNGSZ4) [3**Yu-Gi-Oh! Retro Pack 2 Reprint 3-Pack Booster**Yu-Gi-Oh!**£10.24**4.5★38 rev](https://www.amazon.co.uk/dp/B0FHKM4LJ5) [4**Yu-Gi-Oh! 2025 Mega Pack Tin**Yu-Gi-Oh!**£17.62**4.8★63 rev](https://www.amazon.co.uk/dp/B0F4XW6J4X) [5**Yugioh Cards Lot of 40 Commons 10 Rares & 5 Holos No Duplicates**Konami**£4.03**4.4★3,985 rev](https://www.amazon.co.uk/dp/B00E1JDFIU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yu-Gi-Oh! Chaos Origins Display (24) (English Version)**Yu-Gi-Oh!**£55.78**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GVG5FKYZ) [**Yu-Gi-Oh! Chaos Origins 3-Pack Booster (English Version)**Yu-Gi-Oh!**£9.85**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GVG3NYDC) [**Yu-Gi-Oh! Legendary Modern Decks 2026 (English version)**Yu-Gi-Oh!**£21.36**19 rev8mo ago](https://www.amazon.co.uk/dp/B0G3QGGMQP) [**Yu-Gi-Oh! Maze of Muertos Display (24) (English version)**Yu-Gi-Oh!**£49.55**8 rev8mo ago](https://www.amazon.co.uk/dp/B0FZTTPL3Y) [**Yu-Gi-Oh! Maze of Muertos 3-Pack Booster (English version)**Yu-Gi-Oh!**£9.95**10 rev8mo ago](https://www.amazon.co.uk/dp/B0FZTSKMFV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yu-Gi-Oh! Chaos Origins 3-Pack Booster (English Version)**Yu-Gi-Oh!**£9.85**5.0★**▲ 302%**](https://www.amazon.co.uk/dp/B0GVG3NYDC) [**Yu-Gi-Oh! Chaos Origins Display (24) (English Version)**Yu-Gi-Oh!**£55.78**4.0★**▲ 301%**](https://www.amazon.co.uk/dp/B0GVG5FKYZ) [**Yu-Gi-Oh! Legendary Modern Decks 2026 (English version)**Yu-Gi-Oh!**£21.36**4.6★**▲ 199%**](https://www.amazon.co.uk/dp/B0G3QGGMQP) [**Yu-Gi-Oh! Alliance Insight 3- Pack Booster**Yu-Gi-Oh!**£6.36**4.7★**▲ 149%**](https://www.amazon.co.uk/dp/B0DSC96RP8) [**YU-GI-OH! Legendary Collection: 25th Anniversary Edition**Yu-Gi-Oh!**£41.36**4.7★**▲ 78%**](https://www.amazon.co.uk/dp/B0BSFNGSZ4)
**~~View all trending →~~**
## **What buyers say about yugioh**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**30%
*“building their collection”*
**Value For Money**22%
*“Decent value for money”*
**Quality-Overall**17%
*“Good quality cards Yu Gi Oh back in my time when I was kid”*
**Advertised Vs Actual Product**12%
*“As described”*
**Fun/Entertainment Experience**5%
*“they're fun to play”*
**Color**5%
*“Red white and blue great join legendary history of ho ho ho go go go flow you know better the devil you know than the one you don't”*
**Ease Of Use**5%
*“Quick Nice”*
**Gifting Purpose**5%
*“Brilliant bought as a gift”*
### **What buyers complain about **
**Advertised Vs Actual Product**43%
*“Innacurate description”*
**Value For Money**29%
*“a very low chance of getting anything worth above 2p”*
**Size-Overall**29%
*“was smaller than i thought for the money”*
### **Top return reasons **
**Defective Material/Parts**21%
**Value For Money**21%
**Size-Overall**14%
**Advertised Vs Actual Product**14%
**Product Condition**14%
**Gifting Purpose**7%
**Ethical Trade/Fair Trade**7%
## **Common questions**
- **Is yugioh profitable to sell on Amazon United Kingdom?**
- The niche generates £419K/yr across 33 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the yugioh niche?**
- 3 brands and 121 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yugioh?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Size-Overall. The return rate is 0.4%.
- **When does demand for yugioh peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the yugioh niche?**
- Listings span £3.29–£107.05; the average listing price is £25.34 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.
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