---
title: "Search terms — yoyo - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/yoyo/search-terms"
last_updated: "2026-07-31T14:38:36.406Z"
locale: en
meta:
  description: "Niche score 57/100 · £225K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £225K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — yoyo - Flapen"
---

# **yoyo**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 43Growth 23Conversion 46Competition 78Returns 97Price range 32Avg price 39Brand share 52Review moat 67Quality gap 88

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Review moat**

**Good****801.67**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£225K**

£225K/yr · 567K searches

**Avg price**

**Okay****£10.68**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£2.25–£20.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-4.9%**

90-day search growth — must beat 0% to launch