---
title: "Yahtzee — £191K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/yahtzee"
last_updated: "2026-07-31T11:19:55.950Z"
locale: en
meta:
description: "Niche score 39/100 · £191K/yr market · 233K searches/yr · £9.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £191K/yr market · 233K searches/yr · £9.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yahtzee — £191K/yr Amazon UK Niche (2026) - Flapen"
---
# **yahtzee**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 35Conversion 82Competition 11Returns 97Price range 12Avg price 28Brand share 10Review moat 25Quality gap 38
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£191K**
£191K/yr · 233K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.32**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,329**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£4.19–£16.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yahtzee is a £191K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yahtzee market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£117K–£140K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**2%**
- Hasbro Gaming60% - Delta Dynamic Products15% - Robert Frederick10% - Hasbro8% - PartiKraft3% - Hileyu2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/yahtzee/trend)
## **Top yahtzee search terms**
- **yahtzee**106K/yr+17.0%6.6% conv. - **yahtzee game**65K/yr-48.9%6.9% conv. - **yatzee game original**7K/yr+191.7%7.9% conv. - **travel yahtzee**14K/yr+58.2%7.3% conv. - **yahtzee travel game**10K/yr+69.0%8.3% conv. - **travel yahtzee game**5K/yr+45.8%7.7% conv. - **yatzee**5K/yr+29.5%7.6% conv. - **yahtzee game original**7K/yr-23.7%8.5% conv. - **yahtzee dice**4K/yr+9.9%3.2% conv. - **yatzy**3K/yr-3.5%5.9% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/yahtzee/search-terms)
## **Top yahtzee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£38K30%£57K40%£76K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version**Hasbro Gaming**£8.70**4.7★21 rev](https://www.amazon.co.uk/dp/B0G4NCHMW7) [2**Yahtzee Score Pad Board Game**Hasbro Gaming**£15.49**4.6★38,426 rev](https://www.amazon.co.uk/dp/B00TLEMRKM) [3**Delta Dynamic Products Yatzy Travel Tin Traditional Dice Game in a Compact Hinged Storage Tin. Pocket-Sized Set (9.6 x 6.2 x 2.2cm). UK-Made.**Delta Dynamic Products**£9.33**4.2★147 rev](https://www.amazon.co.uk/dp/B0CN7CF1JD) [4**Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream**Robert Frederick**£6.21**4.7★12 rev](https://www.amazon.co.uk/dp/B0FPD2LBFN) [5**Yahtzee to Go Travel Game 2014 by Hasbro**Hasbro**£16.47**4.6★1,596 rev](https://www.amazon.co.uk/dp/B00THZ0XZG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version**Hasbro Gaming**£8.70**21 rev4mo ago](https://www.amazon.co.uk/dp/B0G4NCHMW7) [**Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream**Robert Frederick**£6.21**12 rev11mo ago](https://www.amazon.co.uk/dp/B0FPD2LBFN) [**Delta Dynamic Products Yatzy Travel Tin Traditional Dice Game in a Compact Hinged Storage Tin. Pocket-Sized Set (9.6 x 6.2 x 2.2cm). UK-Made.**Delta Dynamic Products**£9.33**147 rev2y ago](https://www.amazon.co.uk/dp/B0CN7CF1JD) [**PartiKraft - Yahtzy Score Pad - 50 Tear Off Game Sheets - A5 Size - 6 Games on Each Sheet (1 x Notepad)**PartiKraft**£4.19**166 rev2y ago](https://www.amazon.co.uk/dp/B0CFJRV562) [**Delta Dynamic Products Yatzy - Pocket Travel Dice Game with Folding Shaker Cup & Deluxe Storage Bag. UK-Made.**Delta Dynamic Products**£9.85**41 rev4y ago](https://www.amazon.co.uk/dp/B09RBBBMBZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version**Hasbro Gaming**£8.70**4.7★**▲ 310%**](https://www.amazon.co.uk/dp/B0G4NCHMW7) [**Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream**Robert Frederick**£6.21**4.7★**▲ 85%**](https://www.amazon.co.uk/dp/B0FPD2LBFN) [**Delta Dynamic Products Yatzy - Pocket Travel Dice Game with Folding Shaker Cup & Deluxe Storage Bag. UK-Made.**Delta Dynamic Products**£9.85**4.4★**▼ 13%**](https://www.amazon.co.uk/dp/B09RBBBMBZ) [**Yahtzee to Go Travel Game 2014 by Hasbro**Hasbro**£16.47**4.6★**▼ 19%**](https://www.amazon.co.uk/dp/B00THZ0XZG) [**PartiKraft - Yahtzy Score Pad - 50 Tear Off Game Sheets - A5 Size - 6 Games on Each Sheet (1 x Notepad)**PartiKraft**£4.19**4.6★**▼ 21%**](https://www.amazon.co.uk/dp/B0CFJRV562)
**~~View all trending →~~**
## **What buyers say about yahtzee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**27%
*“Family friendly game”*
**Value For Money**15%
*“Good price”*
**Portability**11%
*“Simple, portable, and consistently enjoyable,”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Size-Overall**8%
*“Good size”*
**Trivia Games**5%
*“Great for games, all you need is a set of five dice and youre sorted”*
**Quality-Overall**4%
*“The dice are good quality”*
**Storage Capacity**4%
*“storage case make it perfect for keeping everything tidy”*
**Ease Of Use**3%
*“easy to read”*
**Assembly/Installation**2%
*“Easy to set up”*
### **What buyers complain about **
**Size-Overall**33%
*“Its very small”*
**Instructions/User Manual/Troubleshooting**11%
*“Instructions too complex for me”*
**Ease Of Cleaning**7%
*“The old leather cups werent that easily cleanable after a day in nature”*
### **Top return reasons **
**Size-Overall**62%
**Quality-Overall**16%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Gifting Purpose**3%
**Product Condition**3%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Ease Of Cleaning**1%
**Ease Of Use**1%
## **Common questions**
- **Is yahtzee profitable to sell on Amazon United Kingdom?**
- The niche generates £191K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the yahtzee niche?**
- 7 brands and 67 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in yahtzee?**
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Ease Of Cleaning. The return rate is 0.6%.
- **When does demand for yahtzee peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the yahtzee niche?**
- Listings span £4.19–£16.47; the average listing price is £9.32 (sweet spot $15–$100). The average incumbent carries 4,329 reviews — the moat a new listing must climb.
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