[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-worst-witch-costume":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":177,"baselines":208,"demand":213,"seasonality":165,"brandShare":260,"products":271,"feedback":296,"searchTerms":320,"related":338,"lastUpdated":164},"1474fc11-371e-44b3-b0b7-2265c689920b","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":145,"top5ClickShare":149,"top5BrandShare":149,"avgRating":150,"avgReviewCount":151,"avgPrice":152,"priceMin":153,"priceMax":154,"productCount":155,"unitsSoldMax":156,"sponsoredPct":157,"returnRate":158,"successfulLaunches360":145,"newProducts360":159,"amazonNicheId":138,"title":160,"slug":161,"href":162,"leafCategoryName":163,"scrapedAt":164,"brandCount":155,"brandCountYearAgo":165,"sellerCount":166,"signals":167,"avgBsr":170,"pageQuality":145,"unitsSoldMin":171,"unitsSoldAvgMin":145,"unitsSoldAvgMax":172,"revenueMin":173,"revenueMax":174,"avgBrandAgeMonths":175,"avgSellerAgeDays":176,"top20ClickShare":149,"top20BrandShare":149,"primePct":149,"oosRate":145},0,28713,2.3551,-0.9813,1,2.75,6,14.85,12.78,17.62,3,1000,0.3333,0.0352,2,"worst witch costume","worst-witch-costume","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fworst-witch-costume","Fancy Dress","2026-07-29T21:17:05.554024+00:00",null,4,[168,169],"quality_gap","low_review_barrier",5060,750,100,11138,14850,42,218,{"score":178,"verdict":179,"components":180},26,"skip",[181,184,186,189,191,193,195,198,201,204],{"key":182,"score":145,"weight":183,"raw":145},"marketSize",0.15,{"key":185,"score":145,"weight":183,"raw":148},"growth",{"key":187,"score":145,"weight":188,"raw":145},"conversion",0.1,{"key":190,"score":145,"weight":183,"raw":149},"competition",{"key":192,"score":145,"weight":188,"raw":149},"brandShare",{"key":194,"score":172,"weight":188,"raw":150},"qualityGap",{"key":196,"score":172,"weight":197,"raw":151},"reviewMoat",0.05,{"key":199,"score":200,"weight":188,"raw":158},"returns",44,{"key":202,"score":203,"weight":197,"raw":152},"avgPrice",74,{"key":205,"score":206,"weight":197,"raw":207},"priceRange",54,0.5413223140495868,{"avgRating":209,"medianPrice":210,"medianReturnRate":211,"nichesTracked":212},4.36,12.12,0.0064,27606,{"points":214,"droppedPartialWeek":259},[215,218,221,224,227,229,232,235,238,240,243,246,249,252,254,257],{"week":216,"volume":217},"2026-04-05",51,{"week":219,"volume":220},"2026-04-12",58,{"week":222,"volume":223},"2026-04-19",105,{"week":225,"volume":226},"2026-04-26",60,{"week":228,"volume":175},"2026-05-03",{"week":230,"volume":231},"2026-05-10",52,{"week":233,"volume":234},"2026-05-17",45,{"week":236,"volume":237},"2026-05-24",37,{"week":239,"volume":135},"2026-05-31",{"week":241,"volume":242},"2026-06-07",27,{"week":244,"volume":245},"2026-06-14",47,{"week":247,"volume":248},"2026-06-21",19,{"week":250,"volume":251},"2026-06-28",24,{"week":253,"volume":217},"2026-07-05",{"week":255,"volume":256},"2026-07-12",28,{"week":258,"volume":200},"2026-07-26",false,{"top":261,"otherBrandCount":145,"otherClickShare":145},[262,265,268],{"brand":263,"clickShare":264},"iZoeL",0.5147,{"brand":266,"clickShare":267},"The Tie Company",0.3235,{"brand":269,"clickShare":270},"GxouQcn",0.1618,[272,282,289],{"asin":273,"title":274,"brand":263,"imageUrl":275,"price":276,"rating":277,"reviews":278,"clickShare90":264,"clickShare360":279,"launchDate":280,"amazonUrl":281},"B0G4M7LVPK","iZoeL Witch Costume for Girls 2026 World Book Day Costumes Magical Book Character Outfit for Kids Witch Dress Up School ancy Dress - Cape Hat Striped Tie Red Sash","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NmqbTrsNL.jpg",14.14,4.5,17,0.5899,"2025-12-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G4M7LVPK",{"asin":283,"title":284,"brand":266,"imageUrl":285,"price":153,"rating":145,"reviews":145,"clickShare90":267,"clickShare360":286,"launchDate":287,"amazonUrl":288},"B0FVLF2QSV","Mildred Hubble Witch Costume Set 5-Piece Halloween Fancy Dress Outfit for Kids & Adults with Hat Cape Wand Striped Tie & Stockings","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DfNWPuhWL.jpg",0.1671,"2025-07-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FVLF2QSV",{"asin":290,"title":291,"brand":269,"imageUrl":292,"price":154,"rating":149,"reviews":149,"clickShare90":270,"clickShare360":293,"launchDate":294,"amazonUrl":295},"B0G49YNTTZ","Worst Witch Costume 5 Piece Witch Outfit for Halloween and Book Day Includes Hat Cape Tie Stockings and Magic Wand Fancy Dress","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41282kfbACL.jpg",0.243,"2025-11-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G49YNTTZ",{"love":297,"hate":308,"returnReasons":309},[298,304],{"topic":299,"percentOfMentions":300,"verbatims":301},"Value For Money",0.5,[302,303],"Value for money","Bargain price too",{"topic":305,"percentOfMentions":300,"verbatims":306},"Size-Overall",[307],"The size was perfect for a seven year old",[],[310,312,314,316,319],{"reason":305,"pct":311},0.2727,{"reason":313,"pct":311},"Advertised Vs Actual Product",{"reason":315,"pct":311},"Quality-Overall",{"reason":317,"pct":318},"Material Quality",0.0909,{"reason":299,"pct":318},[321,326,329,334],{"term":322,"volume":323,"growthQoq":324,"conversionRate":325},"worst witch costume mildred hubble",5249,-0.9593,0.0055,{"term":160,"volume":327,"growthQoq":328,"conversionRate":145},13244,-0.9879,{"term":330,"volume":331,"growthQoq":332,"conversionRate":333},"the worst witch costume",5262,-0.9763,0.0094,{"term":335,"volume":336,"growthQoq":337,"conversionRate":145},"mildred hubble fancy dress",4958,-0.9921,[339,346,351,357,363,368],{"title":340,"href":341,"score":342,"verdict":343,"marketSize":344,"growth90":345},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":347,"href":348,"score":342,"verdict":343,"marketSize":349,"growth90":350},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":352,"href":353,"score":342,"verdict":354,"marketSize":355,"growth90":356},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":358,"href":359,"score":360,"verdict":343,"marketSize":361,"growth90":362},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":364,"href":365,"score":360,"verdict":343,"marketSize":366,"growth90":367},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":369,"href":370,"score":371,"verdict":343,"marketSize":372,"growth90":373},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]