---
title: "Worst Witch Costume — £0/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/worst-witch-costume"
last_updated: "2026-07-31T09:43:11.422Z"
locale: en
meta:
description: "Niche score 26/100 · £0/yr market · 29K searches/yr · £14.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · £0/yr market · 29K searches/yr · £14.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Worst Witch Costume — £0/yr Amazon UK Niche (2026) - Flapen"
---
# **worst witch costume**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 0Returns 44Price range 54Avg price 74Brand share 0Review moat 100Quality gap 100
**Quality gap**
**Incredible****2.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.85**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£12.78–£17.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£0**
£0/yr · 29K searches
**Growth**
**Bad****-98.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, worst witch costume is a £0/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **worst witch costume market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£11K–£15K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#5,060**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- iZoeL51% - The Tie Company32% - GxouQcn16%
## **Demand**
Weekly Amazon search volume, last 16 weeks — -98.1% search growth over the last 90 days.
10060Spike '26Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/worst-witch-costume/trend)
## **Top worst witch costume search terms**
- **worst witch costume mildred hubble**5K/yr-95.9%0.5% conv. - **worst witch costume**13K/yr-98.8%0.0% conv. - **the worst witch costume**5K/yr-97.6%0.9% conv. - **mildred hubble fancy dress**5K/yr-99.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/worst-witch-costume/search-terms)
## **Top worst witch costume products on Amazon**
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**iZoeL Witch Costume for Girls 2026 World Book Day Costumes Magical Book Character Outfit for Kids Witch Dress Up School ancy Dress - Cape Hat Striped Tie Red Sash**iZoeL**£14.14**4.5★17 rev](https://www.amazon.co.uk/dp/B0G4M7LVPK) [2**Mildred Hubble Witch Costume Set 5-Piece Halloween Fancy Dress Outfit for Kids & Adults with Hat Cape Wand Striped Tie & Stockings**The Tie Company**£12.78**0.0★0 rev](https://www.amazon.co.uk/dp/B0FVLF2QSV) [3**Worst Witch Costume 5 Piece Witch Outfit for Halloween and Book Day Includes Hat Cape Tie Stockings and Magic Wand Fancy Dress**GxouQcn**£17.62**1.0★1 rev](https://www.amazon.co.uk/dp/B0G49YNTTZ)
### **Newest**
by launch date
[**iZoeL Witch Costume for Girls 2026 World Book Day Costumes Magical Book Character Outfit for Kids Witch Dress Up School ancy Dress - Cape Hat Striped Tie Red Sash**iZoeL**£14.14**17 rev8mo ago](https://www.amazon.co.uk/dp/B0G4M7LVPK) [**Worst Witch Costume 5 Piece Witch Outfit for Halloween and Book Day Includes Hat Cape Tie Stockings and Magic Wand Fancy Dress**GxouQcn**£17.62**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G49YNTTZ) [**Mildred Hubble Witch Costume Set 5-Piece Halloween Fancy Dress Outfit for Kids & Adults with Hat Cape Wand Striped Tie & Stockings**The Tie Company**£12.78**0 rev1y ago](https://www.amazon.co.uk/dp/B0FVLF2QSV)
### **Trending**
90-day click momentum
[**Mildred Hubble Witch Costume Set 5-Piece Halloween Fancy Dress Outfit for Kids & Adults with Hat Cape Wand Striped Tie & Stockings**The Tie Company**£12.78**0.0★**▲ 94%**](https://www.amazon.co.uk/dp/B0FVLF2QSV) [**iZoeL Witch Costume for Girls 2026 World Book Day Costumes Magical Book Character Outfit for Kids Witch Dress Up School ancy Dress - Cape Hat Striped Tie Red Sash**iZoeL**£14.14**4.5★**▼ 13%**](https://www.amazon.co.uk/dp/B0G4M7LVPK) [**Worst Witch Costume 5 Piece Witch Outfit for Halloween and Book Day Includes Hat Cape Tie Stockings and Magic Wand Fancy Dress**GxouQcn**£17.62**1.0★**▼ 33%**](https://www.amazon.co.uk/dp/B0G49YNTTZ)
## **What buyers say about worst witch costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**50%
*“Value for money”*
**Size-Overall**50%
*“The size was perfect for a seven year old”*
### **Top return reasons **
**Size-Overall**27%
**Advertised Vs Actual Product**27%
**Quality-Overall**27%
**Material Quality**9%
**Value For Money**9%
## **Common questions**
- **Is worst witch costume profitable to sell on Amazon United Kingdom?**
- The niche generates £0/yr across 3 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -98.1%. Flapen's verdict: Skip it (26/100).
- **How competitive is the worst witch costume niche?**
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the worst witch costume niche?**
- Listings span £12.78–£17.62; the average listing price is £14.85 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.
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