---
title: "Search terms — wooden puzzles for adults - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/wooden-puzzles-for-adults/search-terms"
last_updated: "2026-07-31T15:24:25.785Z"
locale: en
meta:
  description: "Niche score 58/100 · £168K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £168K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wooden puzzles for adults - Flapen"
---

# **wooden puzzles for adults**

**Worth a look**

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 8Conversion 23Competition 97Returns 96Price range 83Avg price 83Brand share 89Review moat 72Quality gap 40

**Competition**

**Incredible****12%**

top-5 click share — an open shelf

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£18.18**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£4.97–£72.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****618.76**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£168K**

£168K/yr · 495K searches

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-34.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")