---
title: "Search terms — wooden puzzle - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/wooden-puzzle/search-terms"
last_updated: "2026-07-31T16:25:39.063Z"
locale: en
meta:
  description: "Niche score 53/100 · £76K/yr market · 231K searches/yr · £15.08 avg price. Soft demand (-41.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £76K/yr market · 231K searches/yr · £15.08 avg price. Soft demand (-41.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wooden puzzle - Flapen"
---

# **wooden puzzle**

**Worth a look**

Shows low returns (0.8%), but soft demand (-41.6% this quarter) keeps it on the watch list.

Market size 19Growth 4Conversion 27Competition 95Returns 96Price range 70Avg price 75Brand share 78Review moat 80Quality gap 42

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Review moat**

**Great****406.2**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£15.08**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.97–£37.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£76K**

£76K/yr · 231K searches

**Growth**

**Bad****-41.6%**

90-day search growth — must beat 0% to launch