---
title: "Trend — wizard costume - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/wizard-costume/trend"
last_updated: "2026-07-31T10:27:19.783Z"
locale: en
meta:
  description: "Niche score 51/100 · £55K/yr market · 170K searches/yr · £16.46 avg price. Soft demand (-34.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £55K/yr market · 170K searches/yr · £16.46 avg price. Soft demand (-34.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wizard costume - Flapen"
---

# **wizard costume**

**Worth a look**

Shows a thin review moat (171 avg reviews), but soft demand (-34.9% this quarter) keeps it on the watch list.

Market size 14Growth 8Conversion 25Competition 84Returns 45Price range 78Avg price 79Brand share 78Review moat 91Quality gap 78

**Review moat**

**Great****170.91**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Avg price**

**Great****£16.46**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£5.35–£51.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£55K**

£55K/yr · 170K searches

**Growth**

**Bad****-34.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")