---
title: "Wizard Costume — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/wizard-costume"
last_updated: "2026-07-31T10:24:21.909Z"
locale: en
meta:
description: "Niche score 51/100 · £55K/yr market · 170K searches/yr · £16.46 avg price. Soft demand (-34.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £55K/yr market · 170K searches/yr · £16.46 avg price. Soft demand (-34.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wizard Costume — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **wizard costume**
**Worth a look**
Shows a thin review moat (171 avg reviews), but soft demand (-34.9% this quarter) keeps it on the watch list.
Market size 14Growth 8Conversion 25Competition 84Returns 45Price range 78Avg price 79Brand share 78Review moat 91Quality gap 78
**Review moat**
**Great****170.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Avg price**
**Great****£16.46**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£5.35–£51.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£55K**
£55K/yr · 170K searches
**Growth**
**Bad****-34.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, wizard costume is a £55K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wizard costume market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£41K–£49K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#1,100**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**57%**
Top 20: 91%
**Top-5 click share**
**31%**
Top 20: 66%
**Open market**
**38%**
- HAPNBCELE19% - AYBUY12% - Morph11% - FIESTAS GUIRCA9% - maxToonrain6% - NIDONE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -34.9% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 14.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/wizard-costume/trend)
## **Top wizard costume search terms**
- **wizard costume**74K/yr-17.2%1.5% conv. - **wizard robe**13K/yr-8.9%0.7% conv. - **wizard costume adult**18K/yr-45.3%1.5% conv. - **wizard cloak**9K/yr-28.8%1.9% conv. - **wizard costume kids**14K/yr-81.5%2.6% conv. - **wizard costumes**7K/yr-11.0%0.5% conv. - **wizard outfit**5K/yr-15.9%0.9% conv. - **wizard robes**6K/yr-21.3%0.3% conv. - **adult wizard costume**7K/yr-32.4%1.4% conv. - **kids wizard costume**7K/yr-66.0%2.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/wizard-costume/search-terms)
## **Top wizard costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AYBUY Wizard Cape Witch Cloak Kids Witch Costume Cloak and Hats for Kids Halloween Costume Props Costume with Golden Stars Pattern for Children Girls Halloween Party Cosplay Costumes (Blue)**AYBUY**£5.95**4.0★271 rev](https://www.amazon.co.uk/dp/B0DFM5N8QQ) [2**FIESTAS GUIRCA | Medieval Magician Fancy Dress Adult (42-44/L) - Robe Hat and Belt - Wizard and Sorcerer Costumes for Halloween Carnival and Fantasy Parties - Ideal for Adults - Grey**FIESTAS GUIRCA**£19.97**3.6★926 rev](https://www.amazon.co.uk/dp/B01HV7MFIO) [3**Morph Wizard Costume Men With Wig And Hat Gray Wizard Costume Adult Halloween Costumes For Men L**Morph**£32.90**4.3★103 rev](https://www.amazon.co.uk/dp/B0D1YFSP4B) [4**iZoeL World Book Day Costume Adult Teen Gray Wizard Costume Classic Old Wizard Outfit Book Character Dress-Up for Teacher Fancy Dress Long Robe Hat Long Beard Wig Set**iZoeL**£27.93**4.3★84 rev](https://www.amazon.co.uk/dp/B0FB8XKS74) [5**Morph Wizard Costume Men With Wig And Hat Gray Wizard Costume Adult Halloween Costumes For Men XL**Morph**£33.35**4.3★103 rev](https://www.amazon.co.uk/dp/B0D1YJW2SC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BSBUY Adult Wizard Costume 3Pcs Gray Wizard Robe Outfit Medieval Sorcerer Cape Renaissance Wizard Fancy Dress Costume with Wizard Hat Witch Wizard Belt for Halloween Christmas World Book Day(L)**BSBUY**£10.20**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GVN9F4Y9) [**NIDONE Wizard Costume Long Sleeves Blue Wizard Robe and Hat Polyester Star Pattern Cloak Adults Robe for Halloween Party Cosplay(L)**NIDONE**£17.86**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G7YV62ZS) [**DABAOOU 7pcs Wizard Costume Accessories Set Halloween Fancy Dress Outfit**DABAOOU**£11.74**26 rev8mo ago](https://www.amazon.co.uk/dp/B0G4K9CT9R) [**JISRKP 140cm Black Cloak Costume Black Cape Wizard Costume Adult Voldemort C0stume Grim Reaper Vampire Witch Carnival Halloween Adult Wizard COstume Suitable for Adults and Teenagers**JISRKP**£7.75**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FXWWKRCJ) [**Xerteam Gray Wizard Costume Adults Medieval Wizard Fancy Dress Outfit Wizard Costume with Wizard Robe Belt Wig Long Beard Hat Wand for Halloween Carnivals Cosplay Party**Xerteam**£23.39**0 rev9mo ago](https://www.amazon.co.uk/dp/B0FX2PQTKZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BSBUY Adult Wizard Costume 3Pcs Gray Wizard Robe Outfit Medieval Sorcerer Cape Renaissance Wizard Fancy Dress Costume with Wizard Hat Witch Wizard Belt for Halloween Christmas World Book Day(L)**BSBUY**£10.20**3.4★**▲ 380%**](https://www.amazon.co.uk/dp/B0GVN9F4Y9) [**Unisex Wizard Robe Velvet Stain Reversible Cloak Cape with Full Length Hooded and Sleeves Womens Renaissance Medieval Costume Witch Warlock Halloween Outfit for Men(Black&Blue 170cm/66.92inch)**HAPNBCELE**£22.66**3.7★**▲ 371%**](https://www.amazon.co.uk/dp/B0DTTPLDVR) [**HAPNBCELE Adults Medieval Cloak with Hood Renaissance Cape Costume Halloween Wizard Cosplay LARP Renaissance Fair RPG Party (Brown 39.3/100cm)**HAPNBCELE**£13.59**4.3★**▲ 315%**](https://www.amazon.co.uk/dp/B0C49HHFTF) [**HAPNBCELE Adults Medieval Cloak with Hood Renaissance Cape Costume Halloween Wizard Cosplay LARP Renaissance Fair RPG Party (Black 39.3/100cm)**HAPNBCELE**£13.97**4.3★**▲ 248%**](https://www.amazon.co.uk/dp/B0C49JNC4D) [**NIDONE Wizard Costume Long Sleeves Blue Wizard Robe and Hat Polyester Star Pattern Cloak Adults Robe for Halloween Party Cosplay(L)**NIDONE**£17.86**0.0★**▲ 236%**](https://www.amazon.co.uk/dp/B0G7YV62ZS)
**~~View all trending →~~**
## **What buyers say about wizard costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Good price”*
**Quality-Overall**19%
*“Good quality”*
**Size-Overall**17%
*“Great fit was perfect”*
**Advertised Vs Actual Product**10%
*“Exactly as per picture”*
**Color**5%
*“The colours are bright and bold, and they feel ok for basic costume props”*
**Material Quality**2%
*“The robes and hat feel like a good quality material that is going to last for Halloweens to come”*
**Durability**2%
*“The quality of the items are fairly strong a durable”*
**Design-Overall**2%
*“The colours and overall design look fantastic and really bring the whole costume together”*
**Comfort-Overall**2%
*“was far more comfortable”*
**Fun/Entertainment Experience**1%
*“£10.99, voucher £10.44 at time of review, makes this a full of fun costume for a teen upwards”*
### **What buyers complain about **
**Quality-Overall**25%
*“looks very cheap”*
**Size-Overall**11%
*“so it was far too long for my child”*
**Advertised Vs Actual Product**11%
*“Photos are misleading”*
**Durability**10%
*“Ended up having to staple it for a quick fix”*
**Ease Of Cleaning**5%
*“once applied they need a good scrub to remove”*
**Thickness**4%
*“Unfortunately, the robe is quite thin and very tight fitting”*
**Strength**4%
*“though it felt a little flimsy”*
**Grip**3%
*“The cloak was very slippery due to the synthetic fabric”*
**Adhesion/Stickiness**3%
*“Just that the stickers did not stick to the skin”*
**Material Quality**2%
*“It's cheap shiny material”*
### **Top return reasons **
**Size-Overall**51%
**Quality-Overall**18%
**Material Quality**8%
**Thin**5%
**Advertised Vs Actual Product**3%
**Color**3%
**Strength**2%
**Length**1%
**Comfort-Overall**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is wizard costume profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 56 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the wizard costume niche?**
- 32 brands and 52 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in wizard costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 3.4%.
- **When does demand for wizard costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 14.1× the quietest.
- **What does it cost to enter the wizard costume niche?**
- Listings span £5.35–£51.32; the average listing price is £16.46 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.
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