---
title: "Trend — wheres wally costume adult - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/wheres-wally-costume-adult/trend"
last_updated: "2026-07-31T13:37:24.704Z"
locale: en
meta:
  description: "Niche score 41/100 · £61K/yr market · 210K searches/yr · £10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £61K/yr market · 210K searches/yr · £10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — wheres wally costume adult - Flapen"
---

# **wheres wally costume adult**

**Skip it**

Soft demand (-87.3% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 0Conversion 34Competition 76Returns 32Price range 0Avg price 38Brand share 45Review moat 95Quality gap 91

**Review moat**

**Incredible****94.66**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.60**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.4%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****£61K**

£61K/yr · 210K searches

**Growth**

**Bad****-87.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£7.18–£12.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")