[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-wavelength-board-game":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":181,"baselines":218,"demand":223,"seasonality":532,"brandShare":545,"products":557,"feedback":610,"searchTerms":716,"related":751,"lastUpdated":165},"c7ebfaa1-74dd-4905-8f5f-1ab20f839c5e","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":151,"returnRate":159,"successfulLaunches360":151,"newProducts360":160,"amazonNicheId":138,"title":161,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":166,"brandCountYearAgo":166,"sellerCount":135,"signals":167,"avgBsr":170,"pageQuality":171,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":151,"top20BrandShare":151,"primePct":179,"oosRate":180},344462,249796,3.0971,-0.608,0.0622,0.9736,1,4.78,2519,22.17,17.87,25.02,6,12500,0.0059,4,"wavelength board game","wavelength-board-game","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fwavelength-board-game","Games & Accessories","2026-07-29T22:44:54.081707+00:00",3,[168,169],"out_of_stock","low_review_barrier",382,0,10000,1500,2000,221700,277125,42,181,0.8333,0.4744,{"score":182,"verdict":183,"components":184},38,"skip",[185,190,192,196,199,201,204,209,212,215],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",53,0.15,344462.19,{"key":191,"score":171,"weight":188,"raw":148},"growth",{"key":193,"score":194,"weight":195,"raw":149},"conversion",69,0.1,{"key":197,"score":198,"weight":188,"raw":150},"competition",2,{"key":200,"score":171,"weight":195,"raw":151},"brandShare",{"key":202,"score":203,"weight":195,"raw":152},"qualityGap",14,{"key":205,"score":206,"weight":207,"raw":208},"reviewMoat",40,0.05,2518.83,{"key":210,"score":211,"weight":195,"raw":159},"returns",97,{"key":213,"score":214,"weight":207,"raw":154},"avgPrice",93,{"key":216,"score":217,"weight":207,"raw":151},"priceRange",95,{"avgRating":219,"medianPrice":220,"medianReturnRate":221,"nichesTracked":222},4.36,12.1,0.0064,27484,{"points":224,"droppedPartialWeek":531},[225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,507,510,513,516,519,522,525,528],{"week":226,"volume":227},"2024-08-04",1908,{"week":229,"volume":230},"2024-08-11",1510,{"week":232,"volume":233},"2024-08-18",1331,{"week":235,"volume":236},"2024-08-25",1632,{"week":238,"volume":239},"2024-09-15",1116,{"week":241,"volume":242},"2024-09-22",889,{"week":244,"volume":245},"2024-09-29",1026,{"week":247,"volume":248},"2024-10-06",1117,{"week":250,"volume":251},"2024-10-13",1711,{"week":253,"volume":254},"2024-10-20",1148,{"week":256,"volume":257},"2024-10-27",1303,{"week":259,"volume":260},"2024-11-03",1548,{"week":262,"volume":263},"2024-11-10",1684,{"week":265,"volume":266},"2024-11-17",1994,{"week":268,"volume":269},"2024-11-24",4108,{"week":271,"volume":272},"2024-12-01",4461,{"week":274,"volume":275},"2024-12-08",16509,{"week":277,"volume":278},"2024-12-15",8777,{"week":280,"volume":281},"2024-12-22",8128,{"week":283,"volume":284},"2024-12-29",3937,{"week":286,"volume":287},"2025-01-05",1852,{"week":289,"volume":290},"2025-01-12",893,{"week":292,"volume":293},"2025-01-19",704,{"week":295,"volume":296},"2025-01-26",774,{"week":298,"volume":299},"2025-02-02",764,{"week":301,"volume":302},"2025-02-09",721,{"week":304,"volume":305},"2025-02-16",912,{"week":307,"volume":308},"2025-02-23",676,{"week":310,"volume":311},"2025-03-02",539,{"week":313,"volume":314},"2025-03-09",568,{"week":316,"volume":317},"2025-03-16",547,{"week":319,"volume":320},"2025-03-23",652,{"week":322,"volume":323},"2025-03-30",911,{"week":325,"volume":326},"2025-04-06",1888,{"week":328,"volume":329},"2025-04-13",1584,{"week":331,"volume":332},"2025-04-20",1177,{"week":334,"volume":335},"2025-04-27",1123,{"week":337,"volume":338},"2025-05-04",718,{"week":340,"volume":341},"2025-05-11",1135,{"week":343,"volume":344},"2025-05-18",819,{"week":346,"volume":347},"2025-05-25",705,{"week":349,"volume":350},"2025-06-01",1226,{"week":352,"volume":353},"2025-06-08",994,{"week":355,"volume":356},"2025-06-15",932,{"week":358,"volume":359},"2025-06-22",833,{"week":361,"volume":362},"2025-06-29",905,{"week":364,"volume":365},"2025-07-06",1217,{"week":367,"volume":368},"2025-07-13",1755,{"week":370,"volume":371},"2025-07-20",1544,{"week":373,"volume":374},"2025-07-27",1523,{"week":376,"volume":377},"2025-08-03",1386,{"week":379,"volume":380},"2025-08-10",2453,{"week":382,"volume":383},"2025-08-17",2342,{"week":385,"volume":386},"2025-08-24",2003,{"week":388,"volume":389},"2025-08-31",1997,{"week":391,"volume":392},"2025-09-07",1442,{"week":394,"volume":395},"2025-09-14",1575,{"week":397,"volume":398},"2025-09-21",1696,{"week":400,"volume":401},"2025-09-28",1728,{"week":403,"volume":404},"2025-10-05",1618,{"week":406,"volume":407},"2025-10-12",1973,{"week":409,"volume":410},"2025-10-19",2215,{"week":412,"volume":413},"2025-10-26",3010,{"week":415,"volume":416},"2025-11-02",3543,{"week":418,"volume":419},"2025-11-09",4212,{"week":421,"volume":422},"2025-11-16",5496,{"week":424,"volume":425},"2025-11-23",6983,{"week":427,"volume":428},"2025-11-30",8418,{"week":430,"volume":431},"2025-12-07",9714,{"week":433,"volume":434},"2025-12-14",11522,{"week":436,"volume":437},"2025-12-21",21391,{"week":439,"volume":440},"2025-12-28",16083,{"week":442,"volume":443},"2026-01-04",9122,{"week":445,"volume":446},"2026-01-11",7207,{"week":448,"volume":449},"2026-01-18",7145,{"week":451,"volume":452},"2026-01-25",7758,{"week":454,"volume":455},"2026-02-01",7977,{"week":457,"volume":458},"2026-02-08",6416,{"week":460,"volume":461},"2026-02-15",6544,{"week":463,"volume":464},"2026-02-22",9833,{"week":466,"volume":467},"2026-03-01",7014,{"week":469,"volume":470},"2026-03-08",5286,{"week":472,"volume":473},"2026-03-15",4477,{"week":475,"volume":476},"2026-03-22",3962,{"week":478,"volume":479},"2026-03-29",3574,{"week":481,"volume":482},"2026-04-05",4614,{"week":484,"volume":485},"2026-04-12",3958,{"week":487,"volume":488},"2026-04-19",2710,{"week":490,"volume":491},"2026-04-26",2370,{"week":493,"volume":494},"2026-05-03",2028,{"week":496,"volume":497},"2026-05-10",2288,{"week":499,"volume":500},"2026-05-17",2141,{"week":502,"volume":503},"2026-05-24",2151,{"week":505,"volume":506},"2026-05-31",2612,{"week":508,"volume":509},"2026-06-07",2125,{"week":511,"volume":512},"2026-06-14",1805,{"week":514,"volume":515},"2026-06-21",1871,{"week":517,"volume":518},"2026-06-28",2165,{"week":520,"volume":521},"2026-07-05",1851,{"week":523,"volume":524},"2026-07-12",2015,{"week":526,"volume":527},"2026-07-19",1821,{"week":529,"volume":530},"2026-07-26",2397,false,[533,534,535,536,537,538,539,540,541,542,543,544],1.3435312736837413,1.2824461682492978,0.8345771476973831,0.7360527840934421,0.49167867881255606,0.43303563025376585,0.5351767642994071,0.5578668410285369,0.4102078118929797,0.5341157326913647,1.279503068669847,3.385937120750549,{"top":546,"otherBrandCount":171,"otherClickShare":556},[547,550,553],{"brand":548,"clickShare":549},"Generic",0.5475,{"brand":551,"clickShare":552},"CMYK",0.4208,{"brand":554,"clickShare":555},"USAopoly",0.0317,1.1102230246251565e-16,[558,567,577,585,593,602],{"asin":559,"title":560,"brand":551,"imageUrl":561,"price":156,"rating":562,"reviews":563,"clickShare90":552,"clickShare360":564,"launchDate":565,"amazonUrl":566},"B07T446163","CMYK | Wavelength The Telepathic Party Game for Friends & Families | Read Your Friends Minds this Games Night | Simple to Learn Brilliant Social Fun for Large Groups| 212 Players Ages 14+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51X1RFmSp2L.jpg",4.6,4896,0.8045,"2019-11-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07T446163",{"asin":568,"title":569,"brand":548,"imageUrl":570,"price":571,"rating":572,"reviews":166,"clickShare90":573,"clickShare360":574,"launchDate":575,"amazonUrl":576},"B0GVYKD8CL","Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Ig96ZDQeL.jpg",23.93,5,0.2215,0.0517,"2026-04-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GVYKD8CL",{"asin":578,"title":579,"brand":548,"imageUrl":580,"price":581,"rating":572,"reviews":160,"clickShare90":582,"clickShare360":583,"launchDate":575,"amazonUrl":584},"B0GVYLG1Q9","Wave length Board Game For Adult 2-12 Players 30 to 45 Minutes Playing Time Ages 14 and up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F512NyfMYO6L.jpg",23.48,0.1932,0.0404,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GVYLG1Q9",{"asin":586,"title":587,"brand":548,"imageUrl":570,"price":588,"rating":171,"reviews":171,"clickShare90":589,"clickShare360":590,"launchDate":591,"amazonUrl":592},"B0GZ1VHN3D","Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time Mind Reading Party Game",20.86,0.1064,0.0222,"2026-04-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GZ1VHN3D",{"asin":594,"title":595,"brand":554,"imageUrl":596,"price":155,"rating":597,"reviews":598,"clickShare90":555,"clickShare360":599,"launchDate":600,"amazonUrl":601},"B084D2XQ9F","USAopoly | Hues and Cues | Guessing Board Game | Ages 8+ | 3-10 Players | 30 Minutes Playing Time","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5104qj5M6XL.jpg",4.5,10210,0.0757,"2020-05-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB084D2XQ9F",{"asin":603,"title":604,"brand":548,"imageUrl":570,"price":605,"rating":171,"reviews":171,"clickShare90":606,"clickShare360":607,"launchDate":608,"amazonUrl":609},"B0H44WJP2V","Wave length Board Game For Adult 2-12 Players 30 to 45 Min",21.88,0.0264,0.0055,"2026-06-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0H44WJP2V",{"love":611,"hate":667,"returnReasons":695},[612,619,626,633,639,644,648,652,657,661],{"topic":613,"percentOfMentions":614,"verbatims":615},"Fun\u002FEntertainment Experience",0.5905,[616,617,618],"Fun family friendly game","Great fun for the whole family","Great fun",{"topic":620,"percentOfMentions":621,"verbatims":622},"Ease Of Use",0.10830000000000001,[623,624,625],"Easy to learn","Easy to play","easy to understand",{"topic":627,"percentOfMentions":628,"verbatims":629},"Color",0.047599999999999996,[630,631,632],"great colours","The colour names some people come up with are hilarious","The colours are vibrant",{"topic":634,"percentOfMentions":635,"verbatims":636},"Trivia Games",0.0429,[637,638],"Hues and Cues is one of the most enjoyable games Ive played recently","My daughters favourite game, great game for all the family, the game takes about an hour with 3 people, its a very imaginative game with lots of different questions and colours",{"topic":640,"percentOfMentions":641,"verbatims":642},"Gifting Purpose",0.035699999999999996,[643],"Great gift",{"topic":645,"percentOfMentions":641,"verbatims":646},"Developmental Needs",[647],"Keeps my autistic grandson happy for hours",{"topic":649,"percentOfMentions":641,"verbatims":650},"Quality-Overall",[651],"Quality game",{"topic":653,"percentOfMentions":654,"verbatims":655},"Advertised Vs Actual Product",0.0179,[656],"perfect, works as it should",{"topic":658,"percentOfMentions":654,"verbatims":659},"Educational-Overall",[623,660],"Easy to learn and to teach others without much fuss",{"topic":662,"percentOfMentions":663,"verbatims":664},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0070999999999999995,[665,666],"with very clear rules","Its simple to understand",[668,673,679,684,688,692],{"topic":613,"percentOfMentions":669,"verbatims":670},0.22219999999999998,[671,672],"I found it quite boring","Absolutely not for me and my daughter, very boring and the concept is strange and hurt my brain, I gave it away",{"topic":674,"percentOfMentions":675,"verbatims":676},"Value For Money",0.16670000000000001,[677,678],"Price is a little high","A complete waste of money",{"topic":680,"percentOfMentions":681,"verbatims":682},"Durability",0.11109999999999999,[683],"Snapped in half after a few times of use",{"topic":685,"percentOfMentions":681,"verbatims":686},"Hard Feel",[687],"Hard",{"topic":627,"percentOfMentions":681,"verbatims":689},[690,691],"the colours on the card just don't match the board","not accurate colors",{"topic":634,"percentOfMentions":681,"verbatims":693},[694],"Most boring board game I have ever played if you follow the rules",[696,698,701,703,704,706,708,710,712,714],{"reason":640,"pct":697},0.3393,{"reason":699,"pct":700},"Defective Material\u002FParts",0.19640000000000002,{"reason":674,"pct":702},0.07139999999999999,{"reason":649,"pct":702},{"reason":627,"pct":705},0.0536,{"reason":707,"pct":641},"Size-Overall",{"reason":709,"pct":641},"Compatibility-Overall",{"reason":711,"pct":641},"Functionality-Overall",{"reason":713,"pct":641},"Noise Level",{"reason":715,"pct":641},"Wheel Quality",[717,721,726,731,736,741,746],{"term":161,"volume":718,"growthQoq":719,"conversionRate":720},139823,-0.547,0.0704,{"term":722,"volume":723,"growthQoq":724,"conversionRate":725},"wavelength",58550,-0.6019,0.0388,{"term":727,"volume":728,"growthQoq":729,"conversionRate":730},"wavelength game",28955,-0.7368,0.0417,{"term":732,"volume":733,"growthQoq":734,"conversionRate":735},"wave length game",7011,-0.6139,0.0542,{"term":737,"volume":738,"growthQoq":739,"conversionRate":740},"wave length",3181,-0.5521,0.0403,{"term":742,"volume":743,"growthQoq":744,"conversionRate":745},"wavelength game wheel",6399,-0.8721,0.0274,{"term":747,"volume":748,"growthQoq":749,"conversionRate":750},"wavelength board game wheel",5877,-0.9214,0.0305,[752,758,763,769,775,780],{"title":753,"href":754,"score":194,"verdict":755,"marketSize":756,"growth90":757},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children","watch",111806.89,1.1229,{"title":759,"href":760,"score":194,"verdict":755,"marketSize":761,"growth90":762},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":764,"href":765,"score":194,"verdict":766,"marketSize":767,"growth90":768},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":770,"href":771,"score":772,"verdict":755,"marketSize":773,"growth90":774},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":776,"href":777,"score":772,"verdict":755,"marketSize":778,"growth90":779},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":781,"href":782,"score":783,"verdict":755,"marketSize":784,"growth90":785},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]