---
title: "Wavelength Board Game — £344K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/wavelength-board-game"
last_updated: "2026-07-31T06:33:28.295Z"
locale: en
meta:
description: "Niche score 38/100 · £344K/yr market · 250K searches/yr · £22.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £344K/yr market · 250K searches/yr · £22.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wavelength Board Game — £344K/yr Amazon UK Niche (2026) - Flapen"
---
# **wavelength board game**
**Skip it**
Soft demand (-60.8% this quarter) — this niche doesn't clear our bar today.
Market size 53Growth 0Conversion 69Competition 2Returns 97Price range 95Avg price 93Brand share 0Review moat 40Quality gap 14
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****£17.87–£25.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£22.17**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£344K**
£344K/yr · 250K searches
**Review moat**
**Okay****2,518.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-60.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, wavelength board game is a £344K/yr Amazon United Kingdom market (250K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wavelength board game market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£222K–£277K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#382**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **100%**
- **Out of stock**
- **47.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Generic55% - CMYK42% - USAopoly3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -60.8% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/wavelength-board-game/trend)
## **Top wavelength board game search terms**
- **wavelength board game**140K/yr-54.7%7.0% conv. - **wavelength**59K/yr-60.2%3.9% conv. - **wavelength game**29K/yr-73.7%4.2% conv. - **wave length game**7K/yr-61.4%5.4% conv. - **wave length**3K/yr-55.2%4.0% conv. - **wavelength game wheel**6K/yr-87.2%2.7% conv. - **wavelength board game wheel**6K/yr-92.1%3.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/wavelength-board-game/search-terms)
## **Top wavelength board game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£52K30%£103K45%£155K60%£207K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CMYK | Wavelength The Telepathic Party Game for Friends & Families | Read Your Friends Minds this Games Night | Simple to Learn Brilliant Social Fun for Large Groups| 212 Players Ages 14+**CMYK**£25.02**4.6★4,896 rev](https://www.amazon.co.uk/dp/B07T446163) [2**Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time**Generic**£23.93**5.0★3 rev](https://www.amazon.co.uk/dp/B0GVYKD8CL) [3**Wave length Board Game For Adult 2-12 Players 30 to 45 Minutes Playing Time Ages 14 and up**Generic**£23.48**5.0★4 rev](https://www.amazon.co.uk/dp/B0GVYLG1Q9) [4**Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time Mind Reading Party Game**Generic**£20.86**0.0★0 rev](https://www.amazon.co.uk/dp/B0GZ1VHN3D) [5**USAopoly | Hues and Cues | Guessing Board Game | Ages 8+ | 3-10 Players | 30 Minutes Playing Time**USAopoly**£17.87**4.5★10,210 rev](https://www.amazon.co.uk/dp/B084D2XQ9F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wave length Board Game For Adult 2-12 Players 30 to 45 Min**Generic**£21.88**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H44WJP2V) [**Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time Mind Reading Party Game**Generic**£20.86**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GZ1VHN3D) [**Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time**Generic**£23.93**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYKD8CL) [**Wave length Board Game For Adult 2-12 Players 30 to 45 Minutes Playing Time Ages 14 and up**Generic**£23.48**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYLG1Q9) [**USAopoly | Hues and Cues | Guessing Board Game | Ages 8+ | 3-10 Players | 30 Minutes Playing Time**USAopoly**£17.87**10,210 rev6y ago](https://www.amazon.co.uk/dp/B084D2XQ9F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wave length Board Game For Adult 2-12 Players 30 to 45 Min**Generic**£21.88**0.0★**▲ 380%**](https://www.amazon.co.uk/dp/B0H44WJP2V) [**Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time Mind Reading Party Game**Generic**£20.86**0.0★**▲ 379%**](https://www.amazon.co.uk/dp/B0GZ1VHN3D) [**Wave length Board Game For Adult 2-12 Players 30 to 45 Minutes Playing Time Ages 14 and up**Generic**£23.48**5.0★**▲ 378%**](https://www.amazon.co.uk/dp/B0GVYLG1Q9) [**Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time**Generic**£23.93**5.0★**▲ 328%**](https://www.amazon.co.uk/dp/B0GVYKD8CL) [**CMYK | Wavelength The Telepathic Party Game for Friends & Families | Read Your Friends Minds this Games Night | Simple to Learn Brilliant Social Fun for Large Groups| 212 Players Ages 14+**CMYK**£25.02**4.6★**▼ 48%**](https://www.amazon.co.uk/dp/B07T446163)
**~~View all trending →~~**
## **What buyers say about wavelength board game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**59%
*“Fun family friendly game”*
**Ease Of Use**11%
*“Easy to learn”*
**Color**5%
*“great colours”*
**Trivia Games**4%
*“Hues and Cues is one of the most enjoyable games Ive played recently”*
**Gifting Purpose**4%
*“Great gift”*
**Developmental Needs**4%
*“Keeps my autistic grandson happy for hours”*
**Quality-Overall**4%
*“Quality game”*
**Advertised Vs Actual Product**2%
*“perfect, works as it should”*
**Educational-Overall**2%
*“Easy to learn”*
**Instructions/User Manual/Troubleshooting**1%
*“with very clear rules”*
### **What buyers complain about **
**Fun/Entertainment Experience**22%
*“I found it quite boring”*
**Value For Money**17%
*“Price is a little high”*
**Durability**11%
*“Snapped in half after a few times of use”*
**Hard Feel**11%
*“Hard”*
**Color**11%
*“the colours on the card just don't match the board”*
**Trivia Games**11%
*“Most boring board game I have ever played if you follow the rules”*
### **Top return reasons **
**Gifting Purpose**34%
**Defective Material/Parts**20%
**Value For Money**7%
**Quality-Overall**7%
**Color**5%
**Size-Overall**4%
**Compatibility-Overall**4%
**Functionality-Overall**4%
**Noise Level**4%
**Wheel Quality**4%
## **Common questions**
- **Is wavelength board game profitable to sell on Amazon United Kingdom?**
- The niche generates £344K/yr across 6 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -60.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the wavelength board game niche?**
- 3 brands and 25 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wavelength board game?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Durability. The return rate is 0.6%.
- **When does demand for wavelength board game peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the wavelength board game niche?**
- Listings span £17.87–£25.02; the average listing price is £22.17 (sweet spot $15–$100). The average incumbent carries 2,519 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)