---
title: "Warhammer Paint Set — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/warhammer-paint-set"
last_updated: "2026-07-31T12:06:21.129Z"
locale: en
meta:
description: "Niche score 38/100 · £78K/yr market · 135K searches/yr · £28.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £78K/yr market · 135K searches/yr · £28.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Warhammer Paint Set — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **warhammer paint set**
**Skip it**
Soft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 17Conversion 26Competition 24Returns 98Price range 86Avg price 95Brand share 20Review moat 65Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£28.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.39–£84.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****891.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£78K**
£78K/yr · 135K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, warhammer paint set is a £78K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **warhammer paint set market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£85K–£113K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **44%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**4%**
- Games Workshop67% - Generic8% - The Army Painter8% - Nicpro5% - Vallejo4% - X ARTY HUB4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/warhammer-paint-set/trend)
## **Top warhammer paint set search terms**
- **warhammer paint set**51K/yr-21.5%1.9% conv. - **warhammer paint**31K/yr-1.1%1.3% conv. - **citadel paint set**27K/yr-29.8%1.1% conv. - **warhammer paints**15K/yr-11.5%1.4% conv. - **warhammer 40k paint**5K/yr+13.9%1.2% conv. - **warhammer 40k paint sets**6K/yr-40.4%1.8% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/warhammer-paint-set/search-terms)
## **Top warhammer paint set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£23K40%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Games Workshop - Warhammer 40 000: Paints + Tools Set**Games Workshop**£24.75**4.7★1,193 rev](https://www.amazon.co.uk/dp/B0CBKHZY3V) [2**Games Workshop - Warhammer - Age of Sigmar Paints + Tools (2024 3rd Edition)**Games Workshop**£25.53**4.7★241 rev](https://www.amazon.co.uk/dp/B0D9W7WTXV) [3**Games Workshop - Warhammer 40 000 - Space Marines: Infernus Marines + Paints Set**Games Workshop**£21.00**4.7★909 rev](https://www.amazon.co.uk/dp/B0CBKMFK1D) [4**The Army Painter Warpaints Fanatic Starter Set 11x18ml Acrylic Model Paint**The Army Painter**£23.12**4.7★984 rev](https://www.amazon.co.uk/dp/B0CVGQ7BZD) [5**Vallejo Game Color Acrylic Paint Set 16 Matte and Metallic Colors 18 ml Dropper Bottles Starter Kit for Fantasy and Wargaming Miniatures**Vallejo**£28.08**4.8★2,059 rev](https://www.amazon.co.uk/dp/B000PHCTRK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BASE SET OF CITADEL PAINTS**Generic**£39.68**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GGM9Z2DH) [**LAYER SET OF CITADEL PAINTS**Generic**£38.83**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GGL3JX5B) [**BATTLE READY SET OF CITADEL PAINTS**Generic**£84.65**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJMY48G) [**Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner**Nicpro**£21.15**332 rev8mo ago](https://www.amazon.co.uk/dp/B0FBRH3VZ9) [**X ARTY HUB Model Paint Set 20-Color Miniature Painting Kit with 3 Brushes**X ARTY HUB**£23.67**123 rev8mo ago](https://www.amazon.co.uk/dp/B0FL7XGCRX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**X ARTY HUB Model Paint Set 20-Color Miniature Painting Kit with 3 Brushes**X ARTY HUB**£23.67**4.4★**▲ 267%**](https://www.amazon.co.uk/dp/B0FL7XGCRX) [**Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner**Nicpro**£21.15**4.6★**▲ 201%**](https://www.amazon.co.uk/dp/B0FBRH3VZ9) [**BATTLE READY SET OF CITADEL PAINTS**Generic**£84.65**0.0★**▲ 159%**](https://www.amazon.co.uk/dp/B0GGJMY48G) [**BASE SET OF CITADEL PAINTS**Generic**£39.68**4.0★**▲ 157%**](https://www.amazon.co.uk/dp/B0GGM9Z2DH) [**Citadel Shade Paint: Nuln Oil (18ml)**Citadel**£6.39**4.7★**▲ 129%**](https://www.amazon.co.uk/dp/B0B6CL1FS3)
**~~View all trending →~~**
## **What buyers say about warhammer paint set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“provided nice colour”*
**Quality-Overall**18%
*“The cutter tool is excellent quality”*
**Value For Money**14%
*“The cheaper cost is perfect for beginners”*
**Paint Quality**12%
*“Great quality for painting dungeon & dragons figures”*
**Engraving/Paint/Sublimation**6%
*“Great paints, coat nice, thin down good and easy to work with”*
**Grip**4%
*“Nice handle”*
**Ease Of Use**4%
*“Easy to use”*
**Suitability Beginner**3%
*“Perfect for beginners”*
**Design-Overall**3%
*“Very good put up”*
**Handle Quality**2%
*“I like it however Ive since bought a different handler that is much easier to use much more economic”*
### **What buyers complain about **
**Durability**13%
*“rest broke :/”*
**Color**13%
*“All good except for having an extra Abbadon Black instead of a Angrax Earthshade”*
**Flatness**10%
**Ease Of Use**10%
*“It is kind of hard to open it to put the minifigure in the clamp”*
**Size-Overall**10%
*“They a lot smaller than I imagined”*
**Paint Quality**10%
*“Paintbrush was missing”*
**Value For Money**8%
*“Too expensive”*
### **Top return reasons **
**Paint Quality**21%
**Defective Material/Parts**13%
**Advertised Vs Actual Product**13%
**Grip**8%
**Size-Overall**8%
**Quality-Overall**8%
**Thickness**6%
**Durability**6%
**Functionality-Overall**4%
**Strength**4%
## **Common questions**
- **Is warhammer paint set profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 16 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the warhammer paint set niche?**
- 8 brands and 80 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in warhammer paint set?**
- Top complaints mined from reviews: Durability, Color, Flatness. The return rate is 0.4%.
- **When does demand for warhammer paint set peak?**
- Demand peaks in Sep–Oct–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the warhammer paint set niche?**
- Listings span £6.39–£84.65; the average listing price is £28.28 (sweet spot $15–$100). The average incumbent carries 891 reviews — the moat a new listing must climb.
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