---
title: "Uno Flip — £149K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/uno-flip"
last_updated: "2026-07-31T13:40:29.065Z"
locale: en
meta:
description: "Niche score 34/100 · £149K/yr market · 112K searches/yr · £8.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £149K/yr market · 112K searches/yr · £8.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Uno Flip — £149K/yr Amazon UK Niche (2026) - Flapen"
---
# **uno flip**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 25Conversion 97Competition 0Returns 98Price range 29Avg price 24Brand share 0Review moat 19Quality gap 20
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£149K**
£149K/yr · 112K searches
**Price range**
**Okay****£4.23–£19.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.78**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****15,154.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, uno flip is a £149K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **uno flip market data**
- **Units sold / yr**
- **20K–25K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£176K–£220K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**44**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Juegos Mattel66% - UNO26% - Mattel8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -0.2% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/uno-flip/trend)
## **Top uno flip search terms**
- **uno flip**90K/yr-3.2%16.0% conv. - **uno flip card game uk**17K/yr+5.8%19.4% conv. - **uno reverse**3K/yr+92.2%6.3% conv. - **uno flip card games**3K/yr-5.1%13.9% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/uno-flip/search-terms)
## **Top uno flip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£60K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Games UNO Flip! Card Game Ages 7+ Players 2-10**Juegos Mattel**£4.23**4.7★60,619 rev](https://www.amazon.co.uk/dp/B07JKB2H59) [2**Mattel Games UNO FLIP! Card Game in Storage Tin Ages 7+ 2-10 Players**Juegos Mattel**£8.52**4.8★9,490 rev](https://www.amazon.co.uk/dp/B07P8WVZ5D) [3**Mattel Uno Flip**UNO**£4.96**4.7★870 rev](https://www.amazon.co.uk/dp/B083GDQLCL) [4**Mattel Uno Original and Uno Flip Card Games Combo Pack of 2**Mattel**£6.77**4.6★3,922 rev](https://www.amazon.co.uk/dp/B07TJT135V) [5**Mattel Games UNO Flip Extreme Ages +7 2-6 players**Juegos Mattel**£19.39**4.6★871 rev](https://www.amazon.co.uk/dp/B0CQP6PLV4)
### **Newest**
by launch date
[**Mattel Games UNO Flip Extreme Ages +7 2-6 players**Juegos Mattel**£19.39**871 rev2y ago](https://www.amazon.co.uk/dp/B0CQP6PLV4) [**Mattel Games UNO FLIP! Card Game in Storage Tin Ages 7+ 2-10 Players**Juegos Mattel**£8.52**9,490 rev4y ago](https://www.amazon.co.uk/dp/B07P8WVZ5D) [**Mattel Uno Original and Uno Flip Card Games Combo Pack of 2**Mattel**£6.77**3,922 rev5y ago](https://www.amazon.co.uk/dp/B07TJT135V) [**Mattel Uno Flip**UNO**£4.96**870 rev6y ago](https://www.amazon.co.uk/dp/B083GDQLCL) [**Mattel Games UNO Flip! Card Game Ages 7+ Players 2-10**Juegos Mattel**£4.23**60,619 rev7y ago](https://www.amazon.co.uk/dp/B07JKB2H59)
### **Trending**
90-day click momentum
[**Mattel Uno Flip**UNO**£4.96**4.7★**▲ 322%**](https://www.amazon.co.uk/dp/B083GDQLCL) [**Mattel Uno Original and Uno Flip Card Games Combo Pack of 2**Mattel**£6.77**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B07TJT135V) [**Mattel Games UNO Flip Extreme Ages +7 2-6 players**Juegos Mattel**£19.39**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B0CQP6PLV4) [**Mattel Games UNO FLIP! Card Game in Storage Tin Ages 7+ 2-10 Players**Juegos Mattel**£8.52**4.8★**— 1%**](https://www.amazon.co.uk/dp/B07P8WVZ5D) [**Mattel Games UNO Flip! Card Game Ages 7+ Players 2-10**Juegos Mattel**£4.23**4.7★**▼ 38%**](https://www.amazon.co.uk/dp/B07JKB2H59)
## **What buyers say about uno flip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**46%
*“Great family game”*
**Value For Money**14%
*“Great deal”*
**Quality-Overall**10%
*“Nice quality cards”*
**Ease Of Use**9%
*“my children too it is easy to use”*
**Trivia Games**7%
*“love playing with son easy competitive fun”*
**Collectibles**4%
*“lovely cards,”*
**Gifting Purpose**3%
*“Lovely for a gift”*
**Size-Overall**2%
*“The tin is a good size for travelling with”*
**Portability**1%
*“Nice small size makes them easy to travel with”*
**Battery Inclusion**1%
*“Dont forget the massive batteries”*
### **What buyers complain about **
**Storage Capacity**25%
*“Need plenty of table space”*
**Advertised Vs Actual Product**17%
*“Poor advertising”*
**Grip**17%
*“Cards very slippery at first”*
**Fun/Entertainment Experience**17%
*“Confusing Game”*
**Product Condition**17%
*“i will never buy a used item again”*
### **Top return reasons **
**Gifting Purpose**19%
**Quality-Overall**14%
**Product Condition**11%
**Size-Overall**10%
**Functionality-Overall**8%
**Instructions/User Manual/Troubleshooting**7%
**Advertised Vs Actual Product**7%
**Battery Inclusion**3%
**Value For Money**3%
**Weight Heavy**2%
## **Common questions**
- **Is uno flip profitable to sell on Amazon United Kingdom?**
- The niche generates £149K/yr across 5 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Skip it (34/100).
- **How competitive is the uno flip niche?**
- 3 brands and 44 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in uno flip?**
- Top complaints mined from reviews: Storage Capacity, Advertised Vs Actual Product, Grip. The return rate is 0.5%.
- **When does demand for uno flip peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the uno flip niche?**
- Listings span £4.23–£19.39; the average listing price is £8.78 (sweet spot $15–$100). The average incumbent carries 15,154 reviews — the moat a new listing must climb.
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