---
title: "Twister — £218K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/twister"
last_updated: "2026-07-31T19:46:35.032Z"
locale: en
meta:
description: "Niche score 44/100 · £218K/yr market · 317K searches/yr · £7.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £218K/yr market · 317K searches/yr · £7.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Twister — £218K/yr Amazon UK Niche (2026) - Flapen"
---
# **twister**
**Skip it**
Prices mostly outside the sweet spot ($2.41–$12.55) — this niche doesn't clear our bar today.
Market size 42Growth 16Conversion 84Competition 13Returns 95Price range 0Avg price 21Brand share 28Review moat 68Quality gap 83
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****780.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£218K**
£218K/yr · 317K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£7.41**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.41–£12.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, twister is a £218K/yr Amazon United Kingdom market (317K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **twister market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£148K–£185K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**189**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**8%**
- Hasbro Gaming57% - OSDUE12% - NTGFU10% - HONG LIN6% - Mystiqut4% - Wall's4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
35K25KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 15.6×
[**Open Trend **](https://flapen.com/research/uk/toys-games/twister/trend)
## **Top twister search terms**
- **twister**227K/yr-23.9%4.7% conv. - **twister game**72K/yr+26.6%12.0% conv. - **twister game for kids**14K/yr-56.8%6.9% conv. - **twister game for adults**4K/yr-41.8%8.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/twister/search-terms)
## **Top twister products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£33K30%£66K45%£98K60%£131K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hasbro Gaming Twister Game Family and Kids Party Game Twister Board Game Ages 6 and Up Indoor and Outdoor Classic Game - English Version**Hasbro Gaming**£9.73**4.7★3,700 rev](https://www.amazon.co.uk/dp/B08KTJV9P4) [2**OSDUE Twisting Game Balance Floor Play Mat Floor Mat Game with Spinner Funny Balance Games Pad Team Games Puzzle Recreation for Team Family Party for 2 and More Players**OSDUE**£4.62**4.0★484 rev](https://www.amazon.co.uk/dp/B0C3R4V6N9) [3**Hasbro Gaming Twister Ultimate: Bigger Mat More Coloured Spots Family Kids Party Game Age 6+ Compatible with Alexa (Amazon Exclusive)**Hasbro Gaming**£12.55**4.6★1,286 rev](https://www.amazon.co.uk/dp/B0824T9DZS) [4**NTGFU Twisting Game for Kids & Adults Floor Game with Spinner Ages 6+ Team Fun Game Indoor/Outdoor Includes Mat Spinner Instructions Bag**NTGFU**£8.28**4.1★52 rev](https://www.amazon.co.uk/dp/B0CGZT2Y4M) [5**Twister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings**HONG LIN**£6.43**0.0★0 rev](https://www.amazon.co.uk/dp/B0GVDKY7JQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Twister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings**HONG LIN**£6.43**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GVDKY7JQ) [**Twister Ice Lolly Frrreeze 4x 70 ml**Wall's**£2.41**7 rev7mo ago](https://www.amazon.co.uk/dp/B0GCCFBPR2) [**Twister Game for Kids twister Junior Floor Game with Spinner fun Games Funny Balance Pad Puzzle Recreation for Team Family Games**Mystiqut**£6.22**70 rev1y ago](https://www.amazon.co.uk/dp/B0CP3TRST4) [**Twister Game for Kids Adults Balance Floor Games with Spinner Classic Floor Play Mat Team Games Puzzle Games for family Party Indoor Outdoor Fun Games**Zhulybowei**£6.67**35 rev1y ago](https://www.amazon.co.uk/dp/B0DP3YKJ6K) [**Twisting Game for Kids Adult Classic Floor is Lava Game Funny Floor Balance Game with Spinner & Floor Play Mat Twisting Body Toy Floor Game for Team Family Party**Dekewe**£6.24**26 rev1y ago](https://www.amazon.co.uk/dp/B0DFH32287)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Twister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings**HONG LIN**£6.43**0.0★**▲ 393%**](https://www.amazon.co.uk/dp/B0GVDKY7JQ) [**Twister Ice Lolly Frrreeze 4x 70 ml**Wall's**£2.41**3.7★**▲ 346%**](https://www.amazon.co.uk/dp/B0GCCFBPR2) [**Hasbro Twister Splash Water Game for Kids Backyard Sprinkler Outdoor Games for Summer Fun**Hasbro**£10.99**4.3★**▲ 127%**](https://www.amazon.co.uk/dp/B09CWGF82S) [**Twisting Game for Kids Adult Classic Floor is Lava Game Funny Floor Balance Game with Spinner & Floor Play Mat Twisting Body Toy Floor Game for Team Family Party**Dekewe**£6.24**4.2★**▲ 40%**](https://www.amazon.co.uk/dp/B0DFH32287) [**NTGFU Twisting Game for Kids & Adults Floor Game with Spinner Ages 6+ Team Fun Game Indoor/Outdoor Includes Mat Spinner Instructions Bag**NTGFU**£8.28**4.1★**▲ 35%**](https://www.amazon.co.uk/dp/B0CGZT2Y4M)
**~~View all trending →~~**
## **What buyers say about twister**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**64%
*“Fun game”*
**Value For Money**14%
*“As decrbed good value for money”*
**Quality-Overall**4%
*“Build quality is decent”*
**Durability**3%
*“It doesnt feel cheap it feels thicker so Im sure it will be durable”*
**Size-Overall**3%
*“double the size from the standard twister”*
**Ease Of Use**3%
*“Very easy to play”*
**Gifting Purpose**3%
*“Fun game for a kids birthday present”*
**Assembly/Installation**1%
*“Easy to set up and understand, and its something a bit different from screen time”*
### **What buyers complain about **
**Quality-Overall**22%
*“Cheap and nasty quality for a branded product”*
**Strength**17%
*“A little flimsy”*
**Fun/Entertainment Experience**17%
*“Hopefully this will not spoil the enjoyment of the game”*
**Taste-Overall**8%
*“If youve tried Twister Berrylicious before trying these...youre going to think these are rubbish”*
**Flavor**8%
*“Not much of a flavour”*
**Value For Money**8%
*“Bit pricey for what you get really”*
### **Top return reasons **
**Size-Overall**24%
**Quality-Overall**14%
**Gifting Purpose**13%
**Value For Money**10%
**Product Condition**6%
**Grip**6%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**3%
**Compatibility-Overall**3%
**Ease Of Use**2%
## **Common questions**
- **Is twister profitable to sell on Amazon United Kingdom?**
- The niche generates £218K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the twister niche?**
- 9 brands and 189 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in twister?**
- Top complaints mined from reviews: Quality-Overall, Strength, Fun/Entertainment Experience. The return rate is 0.9%.
- **When does demand for twister peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 15.6× the quietest.
- **What does it cost to enter the twister niche?**
- Listings span £2.41–£12.55; the average listing price is £7.41 (sweet spot $15–$100). The average incumbent carries 781 reviews — the moat a new listing must climb.
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