---
title: "Trivial Pursuit — £251K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/trivial-pursuit"
last_updated: "2026-07-31T14:52:52.935Z"
locale: en
meta:
description: "Niche score 43/100 · £251K/yr market · 183K searches/yr · £21.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £251K/yr market · 183K searches/yr · £21.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Trivial Pursuit — £251K/yr Amazon UK Niche (2026) - Flapen"
---
# **trivial pursuit**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 15Conversion 69Competition 5Returns 95Price range 89Avg price 92Brand share 0Review moat 38Quality gap 55
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.56–£34.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£251K**
£251K/yr · 183K searches
**Review moat**
**Okay****2,699.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, trivial pursuit is a £251K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **trivial pursuit market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£130K–£173K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#1,134**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Hasbro51% - Hasbro Gaming41% - Winning Moves8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 18.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/trivial-pursuit/trend)
## **Top trivial pursuit search terms**
- **trivial pursuit**99K/yr-25.1%3.7% conv. - **trivial pursuit 2026**6K/yr+536.3%6.0% conv. - **trival pursuit uk**4K/yr-31.9%5.8% conv. - **trivial pursuit 2025**73K/yr-98.4%1.4% conv. - **trivial pursuit classic edition**2K/yr-82.9%16.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/trivial-pursuit/search-terms)
## **Top trivial pursuit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£38K30%£75K45%£113K60%£151K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hasbro Gaming Trivial Pursuit Game Classic Edition Multicoloured C1940**Hasbro**£18.23**4.5★8,103 rev](https://www.amazon.co.uk/dp/B01N4MXCK4) [2**Hasbro Gaming Trivial Pursuit Family Edition Trivia Board Game for 2 Players or More Party Games for 8+ Year Old Boys and Girls**Hasbro Gaming**£20.01**4.7★3,468 rev](https://www.amazon.co.uk/dp/B07F1GXSS4) [3**Trivial Pursuit Board Game (2026) | Updated Features Co-Op and Team Options | Fun Trivia Party Games | 1 to 6 or More Players | 45 Mins. | Ages 13+ - English Version**Hasbro Gaming**£24.80**0.0★0 rev](https://www.amazon.co.uk/dp/B0G4N7T4DQ) [4**Winning Moves Party Trivial Pursuit Bitesize Card Game 600 questions Trivial game for ages 16 plus**Winning Moves**£13.56**4.2★53 rev](https://www.amazon.co.uk/dp/B0DGQVC6K7) [5**Trivial Pursuit Master Edition Trivia Board Game for Adults and Teens Aged 16 and Up**Hasbro Gaming**£34.21**4.6★3,144 rev](https://www.amazon.co.uk/dp/B003EYUTW8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Trivial Pursuit Board Game (2026) | Updated Features Co-Op and Team Options | Fun Trivia Party Games | 1 to 6 or More Players | 45 Mins. | Ages 13+ - English Version**Hasbro Gaming**£24.80**0 rev3mo ago](https://www.amazon.co.uk/dp/B0G4N7T4DQ) [**Winning Moves Party Trivial Pursuit Bitesize Card Game 600 questions Trivial game for ages 16 plus**Winning Moves**£13.56**53 rev1y ago](https://www.amazon.co.uk/dp/B0DGQVC6K7) [**Trivial Pursuit mini packs multipack fun questions for adults and young people aged 16 and over contains 4 games spanning 4 decades language - English**Hasbro Gaming**£19.10**1,431 rev4y ago](https://www.amazon.co.uk/dp/B09TD95TRS) [**Hasbro Gaming Trivial Pursuit Family Edition Trivia Board Game for 2 Players or More Party Games for 8+ Year Old Boys and Girls**Hasbro Gaming**£20.01**3,468 rev8y ago](https://www.amazon.co.uk/dp/B07F1GXSS4) [**Hasbro Gaming Trivial Pursuit Game Classic Edition Multicoloured C1940**Hasbro**£18.23**8,103 rev9y ago](https://www.amazon.co.uk/dp/B01N4MXCK4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Trivial Pursuit Board Game (2026) | Updated Features Co-Op and Team Options | Fun Trivia Party Games | 1 to 6 or More Players | 45 Mins. | Ages 13+ - English Version**Hasbro Gaming**£24.80**0.0★**▲ 869%**](https://www.amazon.co.uk/dp/B0G4N7T4DQ) [**Hasbro Gaming Trivial Pursuit Game Classic Edition Multicoloured C1940**Hasbro**£18.23**4.5★**— 8%**](https://www.amazon.co.uk/dp/B01N4MXCK4) [**Hasbro Gaming Trivial Pursuit Family Edition Trivia Board Game for 2 Players or More Party Games for 8+ Year Old Boys and Girls**Hasbro Gaming**£20.01**4.7★**— 9%**](https://www.amazon.co.uk/dp/B07F1GXSS4) [**Winning Moves Party Trivial Pursuit Bitesize Card Game 600 questions Trivial game for ages 16 plus**Winning Moves**£13.56**4.2★**▼ 12%**](https://www.amazon.co.uk/dp/B0DGQVC6K7) [**Trivial Pursuit mini packs multipack fun questions for adults and young people aged 16 and over contains 4 games spanning 4 decades language - English**Hasbro Gaming**£19.10**4.1★**▼ 23%**](https://www.amazon.co.uk/dp/B09TD95TRS)
**~~View all trending →~~**
## **What buyers say about trivial pursuit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**53%
*“Great game for all the family to enjoy”*
**Value For Money**12%
*“Cheaper than new one”*
**Advertised Vs Actual Product**12%
*“Exactly as described”*
**Educational-Overall**8%
*“Educational”*
**Quality-Overall**8%
*“Decent quality”*
**Locally Manufactured**4%
*“Brilliant if from the USA”*
**Trivia Games**3%
*“We really enjoy Trivial Pursuit Family Edition because its great for all ages to play together”*
**Ease Of Use**3%
*“The mix of easier”*
### **What buyers complain about **
**Fun/Entertainment Experience**30%
*“We had to give up it was really boring and frustrating and impossible for us to answer most questions”*
**Quality-Overall**20%
*“poor form”*
**Advertised Vs Actual Product**20%
*“This was not stated in the product details”*
**Weight Heavy**20%
*“US heavy, don't buy outside that market”*
**Value For Money**10%
*“Definitely not worth the price”*
### **Top return reasons **
**Advertised Vs Actual Product**50%
**Product Condition**10%
**Compatibility-Overall**8%
**Defective Material/Parts**6%
**Water Resistance**4%
**Trivia Games**4%
**Gifting Purpose**4%
**Quality-Overall**4%
**Smell**4%
**Instructions/User Manual/Troubleshooting**4%
## **Common questions**
- **Is trivial pursuit profitable to sell on Amazon United Kingdom?**
- The niche generates £251K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the trivial pursuit niche?**
- 3 brands and 88 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in trivial pursuit?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for trivial pursuit peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 18.8× the quietest.
- **What does it cost to enter the trivial pursuit niche?**
- Listings span £13.56–£34.21; the average listing price is £21.65 (sweet spot $15–$100). The average incumbent carries 2,700 reviews — the moat a new listing must climb.
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