---
title: "Transformers Rise of the Beasts — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/transformers-rise-of-the-beasts"
last_updated: "2026-07-31T17:37:39.410Z"
locale: en
meta:
description: "Niche score 40/100 · £12K/yr market · 42K searches/yr · £24.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £12K/yr market · 42K searches/yr · £24.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Transformers Rise of the Beasts — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **transformers rise of the beasts**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 14Conversion 14Competition 82Returns 81Price range 41Avg price 95Brand share 0Review moat 70Quality gap 52
**Avg price**
**Incredible****£24.32**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****715.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£6.02–£214.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£12K**
£12K/yr · 42K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, transformers rise of the beasts is a £12K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **transformers rise of the beasts market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£12K–£18K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,315**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **11%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**5 **▼falling
**Sellers**
**168**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 78%
**Open market**
**0%**
- Transformers79% - YOLOPARK10% - BLOKEES6% - Hasbro3% - threezero store1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/transformers-rise-of-the-beasts/trend)
## **Top transformers rise of the beasts search terms**
- **transformers rise of the beasts**11K/yr-23.7%0.3% conv. - **transformers rise of the beasts toys**7K/yr-26.6%0.6% conv. - **optimus primal**4K/yr-2.5%2.2% conv. - **transformers scourge**3K/yr-7.4%0.5% conv. - **transformers mirage**4K/yr-19.7%0.0% conv. - **mirage transformer toy**3K/yr-29.0%0.4% conv. - **transformers toys rise of the beasts**3K/yr-31.6%1.1% conv. - **scourge transformers**1K/yr-34.3%0.6% conv. - **transformers optimus primal**2K/yr-11.4%2.1% conv. - **rise of the beasts**2K/yr-25.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/transformers-rise-of-the-beasts/search-terms)
## **Top transformers rise of the beasts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3466%£6939%£1K12%£1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Transformers Studio Series Leader Rise of the Beasts 106 Optimus Primal 8.5 Action Figure**Transformers**£31.56**4.5★178 rev](https://www.amazon.co.uk/dp/B0C8PC3DNV) [2**YOLOPARK Scourge Transformer Toys Transformers Rise of The Beasts Action Figure Highly Articulated 8.66 Inch No Converting Model Kit Great Collection Birthday Gifts for Men Women (Scourge)**YOLOPARK**£32.10**4.4★1,676 rev](https://www.amazon.co.uk/dp/B0CPPRQH4K) [3**Transformers Studio Series Deluxe 97 Transformers: Rise of the Beasts Airazor 11 CM Action Figure**Transformers**£19.12**4.6★146 rev](https://www.amazon.co.uk/dp/B0BRYCBH97) [4**Transformers Studio Series Leader Class Rise of the Beasts 118 Apelinq Action Figure**Transformers**£24.40**4.8★37 rev](https://www.amazon.co.uk/dp/B0DHZJBLNS) [5**Transformers Smash Changers Optimus Primal Action Figure Changes from Robot Toy to Gorilla Toy Ages 6+**Transformers**£22.18**4.4★79 rev](https://www.amazon.co.uk/dp/B0FH7N86ZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Transformers CYBERWORLD Optimus Primal Cyber Changers 10-cm Action Figure Quick Change to Truck Mode Robot Toys for Boys and Girls Aged 6 and Up**Transformers**£8.18**25 rev6mo ago](https://www.amazon.co.uk/dp/B0FHSRJ1D4) [**Transformers Studio Series MTMTE Collection: The Movie 7 Inch Action Figure Voyager Class - Scourge**Transformers**£31.87**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G1TV66M5) [**Transformers Smash Changers Optimus Primal Action Figure Changes from Robot Toy to Gorilla Toy Ages 6+**Transformers**£22.18**79 rev8mo ago](https://www.amazon.co.uk/dp/B0FH7N86ZK) [**YOLOPARK Mirage Transformer Figures AMK PRO Series Transformers:Rise of The Beasts Action Figure Highly Articulated 6.3 Inch Model Kit for Ages 15 and Up No Converting**YOLOPARK**£57.05**137 rev1y ago](https://www.amazon.co.uk/dp/B0DSPVLL8B) [**Transformers Studio Series Leader Class Rise of the Beasts 118 Apelinq Action Figure**Transformers**£24.40**37 rev1y ago](https://www.amazon.co.uk/dp/B0DHZJBLNS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Transformers Studio Series MTMTE Collection: The Movie 7 Inch Action Figure Voyager Class - Scourge**Transformers**£31.87**5.0★**▲ 349%**](https://www.amazon.co.uk/dp/B0G1TV66M5) [**Transformers Smash Changers Optimus Primal Action Figure Changes from Robot Toy to Gorilla Toy Ages 6+**Transformers**£22.18**4.4★**▲ 229%**](https://www.amazon.co.uk/dp/B0FH7N86ZK) [**Transformers CYBERWORLD Optimus Primal Cyber Changers 10-cm Action Figure Quick Change to Truck Mode Robot Toys for Boys and Girls Aged 6 and Up**Transformers**£8.18**5.0★**▲ 190%**](https://www.amazon.co.uk/dp/B0FHSRJ1D4) [**Transformers Toys Studio Series Voyager Class Rise of the Beasts 102 Optimus Prime 6.5-inch Converting Action Figure 8+**Transformers**£59.00**4.7★**▲ 125%**](https://www.amazon.co.uk/dp/B0D951F7X1) [**TRANSFORMERS: Rise of the Beasts Film Beast Alliance Beast Weaponizers 2-Pack Optimus Primal Toy 6 and Up 12.5 cm**Transformers**£9.37**4.2★**▲ 85%**](https://www.amazon.co.uk/dp/B09H1MTZB2)
**~~View all trending →~~**
## **What buyers say about transformers rise of the beasts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“it's really good quality for targeted demographic children will definitely enjoy this figure”*
**Gifting Purpose**20%
*“Ideal gift”*
**Value For Money**13%
*“thought it great value for money”*
**Design-Overall**7%
*“Well constructed toy”*
**Size-Overall**7%
*“its also a good size for a studio series figure”*
**Creativity**7%
*“Good today to develop imagination”*
**Collectibles**7%
*“it has fitted in well with the rest of his collection”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Fun/Entertainment Experience**4%
*“This toy is really fun to mess with”*
**Material Quality**2%
*“Great size and quality of materials used”*
### **What buyers complain about **
**Size-Overall**56%
*“Very small”*
**Instructions/User Manual/Troubleshooting**17%
*“Instructions poor”*
**Design-Overall**8%
*“thats the design”*
**Quality-Overall**8%
*“Very poorly made”*
### **Top return reasons **
**Size-Overall**33%
**Defective Material/Parts**28%
**Quality-Overall**7%
**Value For Money**6%
**Product Condition**4%
**Gifting Purpose**4%
**Battery Inclusion**3%
**Add-Ons/Attachments**3%
**Assembly/Installation**1%
**Durability**1%
## **Common questions**
- **Is transformers rise of the beasts profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 44 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the transformers rise of the beasts niche?**
- 5 brands and 168 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in transformers rise of the beasts?**
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Design-Overall. The return rate is 1.7%.
- **When does demand for transformers rise of the beasts peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the transformers rise of the beasts niche?**
- Listings span £6.02–£214.90; the average listing price is £24.32 (sweet spot $15–$100). The average incumbent carries 716 reviews — the moat a new listing must climb.
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