[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-toys-for-6-year-old":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":185,"baselines":223,"demand":228,"seasonality":464,"brandShare":477,"products":498,"feedback":749,"searchTerms":909,"related":958,"lastUpdated":167},"841033be-32d6-4b83-b9d5-b784333452fd","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":173,"pageQuality":174,"unitsSoldMin":175,"unitsSoldAvgMin":174,"unitsSoldAvgMax":176,"revenueMin":177,"revenueMax":178,"avgBrandAgeMonths":179,"avgSellerAgeDays":180,"top20ClickShare":181,"top20BrandShare":182,"primePct":183,"oosRate":184},80828,141900,3.1741,0.0275,0.0451,0.2771,0.4291,4.46,4953,12.63,3.56,29.26,78,6000,0.9359,0.0094,4,10,"toys for 6 year old","toys-for-6-year-old","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-6-year-old","Building & Construction Toys","2026-07-29T17:44:56.992486+00:00",54,77,254,[172],"no_dominant_brand",41,0,5000,100,63150,75780,36,179,0.6195,0.7924,0.9744,0.0183,{"score":186,"verdict":187,"components":188},56,"watch",[189,194,197,200,203,206,209,214,217,220],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",20,0.15,80828.08,{"key":195,"score":196,"weight":192,"raw":148},"growth",28,{"key":198,"score":168,"weight":199,"raw":149},"conversion",0.1,{"key":201,"score":202,"weight":192,"raw":150},"competition",87,{"key":204,"score":205,"weight":199,"raw":151},"brandShare",92,{"key":207,"score":208,"weight":199,"raw":152},"qualityGap",48,{"key":210,"score":211,"weight":212,"raw":213},"reviewMoat",24,0.05,4952.85,{"key":215,"score":216,"weight":199,"raw":160},"returns",95,{"key":218,"score":219,"weight":212,"raw":154},"avgPrice",55,{"key":221,"score":219,"weight":212,"raw":222},"priceRange",0.554863813229572,{"avgRating":224,"medianPrice":225,"medianReturnRate":226,"nichesTracked":227},4.36,12.12,0.0064,27606,{"points":229,"droppedPartialWeek":463},[230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,451,454,457,460],{"week":231,"volume":232},"2025-02-02",2017,{"week":234,"volume":235},"2025-02-09",1946,{"week":237,"volume":238},"2025-02-16",1743,{"week":240,"volume":241},"2025-02-23",1702,{"week":243,"volume":244},"2025-03-02",2110,{"week":246,"volume":247},"2025-03-09",2122,{"week":249,"volume":250},"2025-03-16",2132,{"week":252,"volume":253},"2025-03-23",1970,{"week":255,"volume":256},"2025-03-30",1733,{"week":258,"volume":259},"2025-04-06",1493,{"week":261,"volume":262},"2025-04-13",1487,{"week":264,"volume":265},"2025-04-20",1406,{"week":267,"volume":268},"2025-04-27",1732,{"week":270,"volume":271},"2025-05-04",1848,{"week":273,"volume":274},"2025-05-11",1901,{"week":276,"volume":277},"2025-05-18",1855,{"week":279,"volume":280},"2025-05-25",1531,{"week":282,"volume":283},"2025-06-01",1614,{"week":285,"volume":286},"2025-06-08",2247,{"week":288,"volume":289},"2025-06-15",1738,{"week":291,"volume":292},"2025-06-22",1755,{"week":294,"volume":295},"2025-06-29",1985,{"week":297,"volume":298},"2025-07-06",2249,{"week":300,"volume":301},"2025-07-13",3245,{"week":303,"volume":304},"2025-07-20",2356,{"week":306,"volume":307},"2025-07-27",1835,{"week":309,"volume":310},"2025-08-03",1373,{"week":312,"volume":313},"2025-08-10",2062,{"week":315,"volume":316},"2025-08-17",1749,{"week":318,"volume":319},"2025-08-24",1986,{"week":321,"volume":322},"2025-08-31",2385,{"week":324,"volume":325},"2025-09-07",3248,{"week":327,"volume":328},"2025-09-14",3114,{"week":330,"volume":331},"2025-09-21",3745,{"week":333,"volume":334},"2025-09-28",2862,{"week":336,"volume":337},"2025-10-05",3034,{"week":339,"volume":340},"2025-10-12",3893,{"week":342,"volume":343},"2025-10-19",2936,{"week":345,"volume":346},"2025-10-26",2568,{"week":348,"volume":349},"2025-11-02",3037,{"week":351,"volume":352},"2025-11-09",3702,{"week":354,"volume":355},"2025-11-16",4051,{"week":357,"volume":358},"2025-11-23",4867,{"week":360,"volume":361},"2025-11-30",5802,{"week":363,"volume":364},"2025-12-07",5358,{"week":366,"volume":367},"2025-12-14",5153,{"week":369,"volume":370},"2025-12-21",5763,{"week":372,"volume":373},"2025-12-28",2586,{"week":375,"volume":376},"2026-01-04",1785,{"week":378,"volume":379},"2026-01-11",1899,{"week":381,"volume":382},"2026-01-18",2171,{"week":384,"volume":385},"2026-01-25",1914,{"week":387,"volume":388},"2026-02-01",2190,{"week":390,"volume":391},"2026-02-08",2559,{"week":393,"volume":394},"2026-02-15",2291,{"week":396,"volume":397},"2026-02-22",1977,{"week":399,"volume":400},"2026-03-01",2267,{"week":402,"volume":403},"2026-03-08",2422,{"week":405,"volume":406},"2026-03-15",2597,{"week":408,"volume":409},"2026-03-22",2418,{"week":411,"volume":412},"2026-03-29",1871,{"week":414,"volume":415},"2026-04-05",2051,{"week":417,"volume":418},"2026-04-12",2003,{"week":420,"volume":421},"2026-04-19",2254,{"week":423,"volume":424},"2026-04-26",2129,{"week":426,"volume":427},"2026-05-03",2314,{"week":429,"volume":430},"2026-05-10",2572,{"week":432,"volume":433},"2026-05-17",2311,{"week":435,"volume":436},"2026-05-24",1886,{"week":438,"volume":439},"2026-05-31",1782,{"week":441,"volume":442},"2026-06-07",2660,{"week":444,"volume":445},"2026-06-14",2518,{"week":447,"volume":448},"2026-06-21",2220,{"week":450,"volume":442},"2026-06-28",{"week":452,"volume":453},"2026-07-05",2479,{"week":455,"volume":456},"2026-07-12",2327,{"week":458,"volume":459},"2026-07-19",2193,{"week":461,"volume":462},"2026-07-26",1906,false,[465,466,467,468,469,470,471,472,473,474,475,476],0.7904717926241313,0.8355965499968694,0.880802704902636,0.7404631832696763,0.8139753302861437,0.8771488600866849,0.9457375868762132,0.7777534280884103,1.3195557573101246,1.2648159163483816,1.7467096612610358,1.9189468411495838,{"top":478,"otherBrandCount":208,"otherClickShare":497},[479,482,485,488,491,494],{"brand":480,"clickShare":481},"Galt",0.14389999999999997,{"brand":483,"clickShare":484},"LEGO",0.08850000000000001,{"brand":486,"clickShare":487},"K'NEX",0.0676,{"brand":489,"clickShare":490},"Mirthigig",0.0659,{"brand":492,"clickShare":493},"Science Mad",0.0632,{"brand":495,"clickShare":496},"Hollyhi",0.0528,0.5181,[499,509,519,530,540,550,561,571,582,591,602,613,623,633,642,653,664,673,683,694,705,716,727,738],{"asin":500,"title":501,"brand":486,"imageUrl":502,"price":503,"rating":504,"reviews":505,"clickShare90":487,"clickShare360":506,"launchDate":507,"amazonUrl":508},"B0787JFF84","KNEX | Fun Fast Vehicles Building Set 10 Model Beginner | Construction Toys for Sensory Play 96 Piece Stem Learning Kit Educational Toys Suitable for Girls and Boys Ages 5+ | Basic Fun 45510","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61dwsx7eQrL.jpg",8,4.4,2706,0.0762,"2018-01-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0787JFF84",{"asin":510,"title":511,"brand":492,"imageUrl":512,"price":513,"rating":514,"reviews":515,"clickShare90":493,"clickShare360":516,"launchDate":517,"amazonUrl":518},"B08VG69RH5","Science MAD! Night Vision Goggles For Kids - For Fun Night Missions - Lightweight Flip Out Scope 2x Magnification Twin LED Beams Blue Lenses 6+ Years 20 x 10 x 5.5 cm (SM55)  Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519VFZ3bImS.jpg",13.32,4.2,1239,0.0504,"2021-01-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08VG69RH5",{"asin":520,"title":521,"brand":480,"imageUrl":522,"price":523,"rating":524,"reviews":525,"clickShare90":526,"clickShare360":527,"launchDate":528,"amazonUrl":529},"B07M7L1SLR","GALT Space Lab Kids Science Kit with 12 Fun Experiments Glow Stars & More","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LzKg32KXL.jpg",10.17,4.5,3311,0.0582,0.0455,"2019-01-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07M7L1SLR",{"asin":531,"title":532,"brand":495,"imageUrl":533,"price":534,"rating":535,"reviews":536,"clickShare90":496,"clickShare360":537,"launchDate":538,"amazonUrl":539},"B0CGTHSJLJ","Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mCEoBHcJL.jpg",11.86,4.1,132,0.0329,"2023-08-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CGTHSJLJ",{"asin":541,"title":542,"brand":489,"imageUrl":543,"price":544,"rating":524,"reviews":545,"clickShare90":546,"clickShare360":547,"launchDate":548,"amazonUrl":549},"B0F9DNGPDQ","Toys for Age 3-12 Boys Toy Bow Arrow With Red & Blue LED Lights Quiver & Web Target Kids Toys Gifts for 3 4 5 6 7 8 10 Year Old Boys Kids Birthday Presents for 3 4 5 6 7 8 9 10 Year Olds Boys Girls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51hOSc7Z0xL.jpg",14.41,1093,0.0353,0.0336,"2025-05-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F9DNGPDQ",{"asin":551,"title":552,"brand":553,"imageUrl":554,"price":555,"rating":504,"reviews":556,"clickShare90":557,"clickShare360":558,"launchDate":559,"amazonUrl":560},"B0BXX19ZLT","Winstico Boys Toys Age 4 5 6 7 8 9 Year Old Boy Gifts Airplane Launcher Toy with 3 Pack Foam Glider Planes Outdoor Garden Toys Birthday Present Gift for Kids Age 3 4 5 6 7 8 9 Year Old Boys","Winstico","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511j-zKt6yL.jpg",12.05,513,0.034,0.0366,"2023-03-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BXX19ZLT",{"asin":562,"title":563,"brand":483,"imageUrl":564,"price":565,"rating":566,"reviews":567,"clickShare90":568,"clickShare360":558,"launchDate":569,"amazonUrl":570},"B0CFVZMSGQ","LEGO City Blue Monster Truck Toy for 5 Plus Year Old Boys & Girls Vehicle Set with a Driver Minifigure Creative Race Car Toys for Kids Birthday Gift Idea 60402","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Ao4ubop7L.jpg",9.34,4.8,4036,0.0319,"2024-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CFVZMSGQ",{"asin":572,"title":573,"brand":574,"imageUrl":575,"price":576,"rating":524,"reviews":577,"clickShare90":578,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B07DGYX438","Goliath The Floor is Lava! The Fun Physical Lava Leaping Game | Kids Party Game | 26 Players | Classic Edition","Goliath","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51clY2oZGvL.jpg",7.87,16760,0.029,0.0185,"2018-06-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07DGYX438",{"asin":583,"title":584,"brand":585,"imageUrl":586,"price":587,"rating":514,"reviews":588,"clickShare90":578,"clickShare360":589,"launchDate":538,"amazonUrl":590},"B0CGVCWX82","Flying Drone for Kids 360 Hands Free Motion Sensors Mini UFO Helicopter with LED Light - Cool Toy Gift for 6+ Boys & Girls","semai","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41uBnBen-RL.jpg",20.86,860,0.031,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CGVCWX82",{"asin":592,"title":593,"brand":594,"imageUrl":595,"price":596,"rating":504,"reviews":597,"clickShare90":598,"clickShare360":599,"launchDate":600,"amazonUrl":601},"B0C38HWPDK","EUTOYZ Walkie Talkie Kids Toys for 3-8 Year Old Boy Gift for 5 6 7 8 Year Olds Boys Toys Age 4-7 Kids Toy Age 3 4 5 Outdoor Walkie Talkie Sensory Easter Gifts Blue","EUTOYZ","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513jC5kvWtL.jpg",12.54,1713,0.0264,0.0308,"2023-04-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C38HWPDK",{"asin":603,"title":604,"brand":605,"imageUrl":606,"price":607,"rating":524,"reviews":608,"clickShare90":609,"clickShare360":610,"launchDate":611,"amazonUrl":612},"B08HD89CX6","JOYIN Rock Painting Kit- Glow in The Dark Rock Kit Arts and Crafts for Kids Ages 6-12 Art Supplies Toy Kids Craft Paint Kits Arts & Crafts for Boys Girls Birthday Party Gift Toy","JOYIN","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51QVjffNUlL.jpg",12.08,9983,0.0248,0.013,"2020-09-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08HD89CX6",{"asin":614,"title":615,"brand":480,"imageUrl":616,"price":617,"rating":524,"reviews":618,"clickShare90":619,"clickShare360":620,"launchDate":621,"amazonUrl":622},"B072JML1R3","GALT Magnetic Lab Kids Science Kit with 10 Fun Gravity-Defying Experiments","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+TDOx2ddL.jpg",10.37,2473,0.023,0.0429,"2017-06-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB072JML1R3",{"asin":624,"title":625,"brand":483,"imageUrl":626,"price":627,"rating":566,"reviews":628,"clickShare90":629,"clickShare360":630,"launchDate":631,"amazonUrl":632},"B0DHSFJQK5","LEGO Creator 3in1 Wild Animals: Surprising Spider Toy - Transforms into a Scorpion Figure or a Snake - Building Set for Nature-Loving 7+ Year Old Boys & Girls - Creative Birthday Gift - 31159","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518Sh3s8SpL.jpg",7.27,1939,0.0219,0.0073,"2025-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHSFJQK5",{"asin":634,"title":635,"brand":480,"imageUrl":636,"price":637,"rating":504,"reviews":638,"clickShare90":639,"clickShare360":640,"launchDate":528,"amazonUrl":641},"B07M7L1SLN","GALT Bubble Lab Kids Science Kit with 7 Fun Experiments Wand & More","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QuKbqEL8L.jpg",5.67,1454,0.0198,0.0113,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07M7L1SLN",{"asin":643,"title":644,"brand":480,"imageUrl":645,"price":646,"rating":647,"reviews":648,"clickShare90":649,"clickShare360":650,"launchDate":651,"amazonUrl":652},"B07MC8Z4QG","GALT Dino Lab Kids Science Kit with 3 Fun Dinosaur-Themed Experiments","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KRUEsJQSL.jpg",6.42,4.6,1378,0.0191,0.0128,"2019-01-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07MC8Z4QG",{"asin":654,"title":655,"brand":656,"imageUrl":657,"price":658,"rating":514,"reviews":659,"clickShare90":660,"clickShare360":661,"launchDate":662,"amazonUrl":663},"B0CMP9M725","TOSY Flying Ring - 12 LEDs Super Bright Very Soft & Phosphorescent Rim Auto Light Up Safe Waterproof Lightweight frisbee Cool Fun Christmas & Outdoor\u002FIndoor Gift Toy for Boys\u002FGirls\u002FKids","TOSY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51hBREcC7OL.jpg",12.01,17429,0.0172,0.0167,"2023-11-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CMP9M725",{"asin":665,"title":666,"brand":483,"imageUrl":667,"price":668,"rating":566,"reviews":669,"clickShare90":660,"clickShare360":670,"launchDate":671,"amazonUrl":672},"B0BBRYHTPS","LEGO 31134 Creator 3 in 1 Space Shuttle Toy to Astronaut Figure to Spaceship Building Toys for Kids Boys Girls Aged 6 and up Creative Gift Idea","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41J77e3vvcL.jpg",6.99,8331,0.0411,"2023-03-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BBRYHTPS",{"asin":674,"title":675,"brand":676,"imageUrl":677,"price":678,"rating":647,"reviews":679,"clickShare90":680,"clickShare360":226,"launchDate":681,"amazonUrl":682},"1338603450","LEGO Gear Bots (Klutz): Create 8 Machines","Klutz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61cO8NaQpuL.jpg",13.46,12128,0.017,"2020-06-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002F1338603450",{"asin":684,"title":685,"brand":489,"imageUrl":686,"price":687,"rating":688,"reviews":689,"clickShare90":690,"clickShare360":691,"launchDate":692,"amazonUrl":693},"B0F9Z52RS1","Remote Control Transform Car w Eye & Underbody Lights 2.4GHz Web RC Car & Robot One-Button Deformation & 360Rotation Boys Toys Gifts Present for 3 4 5 6 7 8 9 Year Old Boys Kids Toys Age 3-12","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51mVpYTnhmL.jpg",17.32,4.3,1086,0.0165,0.0132,"2025-05-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F9Z52RS1",{"asin":695,"title":696,"brand":697,"imageUrl":698,"price":699,"rating":524,"reviews":700,"clickShare90":701,"clickShare360":702,"launchDate":703,"amazonUrl":704},"B0C3R33WZB","HappyGoLucky Kids Toys Age 3-12 Rockets Toys for 4-10 Year Old Boys 3-9 Year Old Boys Girls Gifts Rocket Toy Launcher Boys Age 5 6 7 Outdoor Garden Game Birthday Gifts for Kids","HappyGoLucky","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51NXLEGW6cL.jpg",11.67,1018,0.0157,0.0071,"2023-04-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C3R33WZB",{"asin":706,"title":707,"brand":708,"imageUrl":709,"price":710,"rating":647,"reviews":711,"clickShare90":712,"clickShare360":713,"launchDate":714,"amazonUrl":715},"B0DS2D43SQ","Dromlag Football Gifts for Boys 9-12 Football Games for Boys Toys for 5-12 Year Old Boys Teenage Boy Gifts for 5 6 7 8 9 10 11 12 Year Old Boys Fortnite Christmas Xmas Gifts for Boys Toys Age 5-12","Dromlag","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51iMB1atDtL.jpg",23.74,738,0.0131,0.0072,"2025-01-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DS2D43SQ",{"asin":717,"title":718,"brand":719,"imageUrl":720,"price":721,"rating":647,"reviews":722,"clickShare90":723,"clickShare360":724,"launchDate":725,"amazonUrl":726},"B0FGX8J73Y","SCIENCE DIARY STEM Toys for Kids - Robot Building Kit Engineering Experiments Crafts Set with Motor and Tools Learning Toys Activities for Researching Christmas Birthday Gifts for Boys and Girls","SCIENCE DIARY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51a52QoM9ZL.jpg",18.46,172,0.0125,0.0041,"2025-09-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FGX8J73Y",{"asin":728,"title":729,"brand":730,"imageUrl":731,"price":732,"rating":688,"reviews":733,"clickShare90":734,"clickShare360":735,"launchDate":736,"amazonUrl":737},"B0BKPM69F8","QPAU Inflatable Punching Bag 48 Inch Stable Inflatable Boxing Bag for 3-6 Kids Dinosaur Toy & Gifts for Boys and Girls Kids Boxing Set for Practicing Karate Taekwondo","QPAU","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fxQ9d1ZML.jpg",23.48,3492,0.0118,0.0059,"2023-03-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BKPM69F8",{"asin":739,"title":740,"brand":741,"imageUrl":742,"price":743,"rating":744,"reviews":745,"clickShare90":746,"clickShare360":712,"launchDate":747,"amazonUrl":748},"B0F1TKG2HR","COOLJOYA Magnetic Blocks-150 PCS Magnetic Building Blocks Easter Gifts for Kids Construction Toys for Montessori STEM Sensory Toys for Boys Girls Age 3 4 5 6 7 8 9 10 Stowable","COOLJOYA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61rGAwBgcjL.jpg",24.13,4.7,2639,0.0115,"2025-05-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F1TKG2HR",{"love":750,"hate":821,"returnReasons":886},[751,758,765,772,779,786,793,800,807,814],{"topic":752,"percentOfMentions":753,"verbatims":754},"Fun\u002FEntertainment Experience",0.31120000000000003,[755,756,757],"Fun game","Fun fidget","Engaging game",{"topic":759,"percentOfMentions":760,"verbatims":761},"Gifting Purpose",0.1484,[762,763,764],"Best gift","It was a gift","Fun Gift",{"topic":766,"percentOfMentions":767,"verbatims":768},"Value For Money",0.12050000000000001,[769,770,771],"Excellent value","For the price","Great value",{"topic":773,"percentOfMentions":774,"verbatims":775},"Quality-Overall",0.1125,[776,777,778],"Amazing quality","Lego's quality shines through","Easy to build and high quality",{"topic":780,"percentOfMentions":781,"verbatims":782},"Ease Of Use",0.042699999999999995,[783,784,785],"Ease of use","easy to fix","Easy to control",{"topic":787,"percentOfMentions":788,"verbatims":789},"Advertised Vs Actual Product",0.0217,[790,791,792],"Does what it says","As advertised","As described",{"topic":794,"percentOfMentions":795,"verbatims":796},"Color",0.0179,[797,798,799],"Colourful","Colours are vibrant","a great stand out colour",{"topic":801,"percentOfMentions":802,"verbatims":803},"Design-Overall",0.016200000000000003,[804,805,806],"the build was enjoyable","The design is really cool","I love the design",{"topic":808,"percentOfMentions":809,"verbatims":810},"Creativity",0.0139,[811,812,813],"Encourages creativity","Very creative","Creative ideas",{"topic":815,"percentOfMentions":816,"verbatims":817},"Durability",0.0138,[818,819,820],"They're very durable","Very durable product","The toy seems durable",[822,829,835,841,847,854,861,867,873,880],{"topic":823,"percentOfMentions":824,"verbatims":825},"Size-Overall",0.1315,[826,827,828],"Very small","Very small parts","Very small box",{"topic":815,"percentOfMentions":830,"verbatims":831},0.11779999999999999,[832,833,834],"Breaks easily","broke within a week","Broke within a few days",{"topic":773,"percentOfMentions":836,"verbatims":837},0.0942,[838,839,840],"The quality looked cheap; buy cheap, get cheap I suppose","Bad quality","Shocking quality",{"topic":766,"percentOfMentions":842,"verbatims":843},0.08529999999999999,[844,845,846],"over price a little bit","Its expensive for what you get","Over priced,",{"topic":848,"percentOfMentions":849,"verbatims":850},"Functionality-Overall",0.0708,[851,852,853],"Did not work","Half of the mat doesn't work","Does not work very well",{"topic":855,"percentOfMentions":856,"verbatims":857},"Strength",0.04,[858,859,860],"Not very strong","Too flimsy","Not very sturdy",{"topic":787,"percentOfMentions":862,"verbatims":863},0.031200000000000002,[864,865,866],"Picture is misleading","very misleading","Misleading Product",{"topic":868,"percentOfMentions":598,"verbatims":869},"Adhesion\u002FStickiness",[870,871,872],"They are not sticky","the stickers used to glue them arent great","Magnets dont stick",{"topic":874,"percentOfMentions":875,"verbatims":876},"Assembly\u002FInstallation",0.021400000000000002,[877,878,879],"Difficult assembly","They are a bit difficult to put together","Poorly assembled",{"topic":780,"percentOfMentions":881,"verbatims":882},0.0196,[883,884,885],"Can not use","Not easy to controll","impossible to remove",[887,889,891,893,895,898,900,902,904,907],{"reason":823,"pct":888},0.20980000000000001,{"reason":848,"pct":890},0.1423,{"reason":773,"pct":892},0.10890000000000001,{"reason":759,"pct":894},0.1081,{"reason":896,"pct":897},"Defective Material\u002FParts",0.1013,{"reason":766,"pct":899},0.04019999999999999,{"reason":787,"pct":901},0.037000000000000005,{"reason":815,"pct":903},0.030899999999999997,{"reason":905,"pct":906},"Charging",0.0225,{"reason":855,"pct":908},0.0182,[910,915,919,923,928,933,938,943,948,953],{"term":911,"volume":912,"growthQoq":913,"conversionRate":914},"birthday gifts for 6 year old boys",15187,0.0215,0.0147,{"term":916,"volume":917,"growthQoq":918,"conversionRate":578},"boys 5th birthday present",11572,0.1655,{"term":163,"volume":920,"growthQoq":921,"conversionRate":922},21159,0.1053,0.0078,{"term":924,"volume":925,"growthQoq":926,"conversionRate":927},"birthday present for 6 year old boy",10298,0.1281,0.0263,{"term":929,"volume":930,"growthQoq":931,"conversionRate":932},"6 year old toys",15614,0.0331,0.0062,{"term":934,"volume":935,"growthQoq":936,"conversionRate":937},"gifts for 6 year-old boys",14057,0.054,0.0043,{"term":939,"volume":940,"growthQoq":941,"conversionRate":942},"6 years old boy birthday gift",7678,0.038,0.0112,{"term":944,"volume":945,"growthQoq":946,"conversionRate":947},"present 5 year old boy",8525,0.1121,0.0584,{"term":949,"volume":950,"growthQoq":951,"conversionRate":952},"gift for 6 + year old boy",9701,-0.21,0.0204,{"term":954,"volume":955,"growthQoq":956,"conversionRate":957},"gift 6 year old boy",8276,-0.2207,0.0317,[959,965,970,976,982,987],{"title":960,"href":961,"score":962,"verdict":187,"marketSize":963,"growth90":964},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,111806.89,1.1229,{"title":966,"href":967,"score":962,"verdict":187,"marketSize":968,"growth90":969},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":971,"href":972,"score":962,"verdict":973,"marketSize":974,"growth90":975},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":977,"href":978,"score":979,"verdict":187,"marketSize":980,"growth90":981},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":983,"href":984,"score":979,"verdict":187,"marketSize":985,"growth90":986},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":988,"href":989,"score":990,"verdict":187,"marketSize":991,"growth90":992},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]