---
title: "Search terms — top loaders - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/top-loaders/search-terms"
last_updated: "2026-07-31T17:33:23.600Z"
locale: en
meta:
  description: "Niche score 45/100 · £537K/yr market · 441K searches/yr · £10.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £537K/yr market · 441K searches/yr · £10.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — top loaders - Flapen"
---

# **top loaders**

**Skip it**

A concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.

Market size 61Growth 22Conversion 95Competition 18Returns 99Price range 31Avg price 34Brand share 20Review moat 51Quality gap 27

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£537K**

£537K/yr · 441K searches

**Review moat**

**Good****1,478.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.05**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£4.33–£19.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf