---
title: "Top Gun Costume — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/top-gun-costume"
last_updated: "2026-07-31T14:53:36.082Z"
locale: en
meta:
description: "Niche score 45/100 · £105K/yr market · 232K searches/yr · £23.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £105K/yr market · 232K searches/yr · £23.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Top Gun Costume — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **top gun costume**
**Skip it**
High returns (6.5%) — this niche doesn't clear our bar today.
Market size 26Growth 32Conversion 24Competition 45Returns 20Price range 86Avg price 95Brand share 31Review moat 82Quality gap 85
**Avg price**
**Incredible****£23.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.07–£30.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****351.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£105K**
£105K/yr · 232K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, top gun costume is a £105K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **top gun costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£70K–£94K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,015**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**9%**
- Smiffys53% - FIESTAS GUIRCA10% - Morph9% - EraSpooky9% - Orizizhic6% - SoWest5% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 12.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/top-gun-costume/trend)
## **Top top gun costume search terms**
- **top gun costume men**99K/yr-0.0%1.6% conv. - **maverick fancy dress**41K/yr+31.4%0.6% conv. - **top gun costume**28K/yr+2.0%0.7% conv. - **topgun costume men**7K/yr+42.2%1.3% conv. - **flight suit**8K/yr-4.1%0.0% conv. - **top gun fancy dress**7K/yr-6.4%0.7% conv. - **top gun outfit**8K/yr+0.7%1.3% conv. - **fighter pilot costume**5K/yr+11.0%1.3% conv. - **top gun maverick costume**9K/yr+8.7%1.2% conv. - **maverick outfit**7K/yr+12.2%0.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/top-gun-costume/search-terms)
## **Top top gun costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£11K15%£16K20%£21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smiffys Top Gun Costume Adult Green Jumpsuit Name Tags & Glasses Official Top Gun License Outfit with Aviation Badges Pocket Zip Details & Waist Belt Official Top Gun Halloween Fancy Dress**Smiffys**£26.51**4.0★1,334 rev](https://www.amazon.co.uk/dp/B002RC86B4) [2**Smiffys Officially Licensed Top Gun Bomber Jacket**Smiffys**£26.85**3.9★62 rev](https://www.amazon.co.uk/dp/B0062Z7S0W) [3**FIESTAS GUIRCA Fighter Pilot Fancy Dress Costume Adult Man Size Large 52-54**FIESTAS GUIRCA**£13.07**3.7★716 rev](https://www.amazon.co.uk/dp/B00TS8QPZO) [4**EraSpooky Men Pilot Costume Aviator Fancy Dress Halloween Party Cosplay Outfit for Adult**EraSpooky**£29.77**4.3★689 rev](https://www.amazon.co.uk/dp/B07WTB6LS5) [5**SoWest Mens Flight Suit Costume 80s Navy Pilot Jumpsuit with Badge Detail | Military Fighter Pilot Fancy Dress Outfit for Adults Halloween & Cosplay Party - XL**SoWest**£16.32**3.8★68 rev](https://www.amazon.co.uk/dp/B07XGLQ713)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day**Orizizhic**£23.36**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GWPFFBQJ) [**Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day**Orizizhic**£22.45**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GWPLY5HN) [**Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day**Orizizhic**£22.88**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GWPLSK1M) [**Crittygo Pilot Costume Men Aviator Fancy Dress with Jumpsuit Necklace Glasses Pilot Outfit for Men Adult Halloween Cosplay Costume**Crittygo**£22.10**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ4QDH2N) [**TOLOYE Pilot Costume Men Pilot Costume Aviator with Pilots Hat Aviator Sunglasses Accessories Fancy Dress for Adults Flight Suit for Halloween Cosplay Party M**TOLOYE**£22.22**0 rev9mo ago](https://www.amazon.co.uk/dp/B0FVX5KD4Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smiffys Top Gun Ladies A-Line Dress Costume Official Licensed Top Gun Movie Outfit Green Military Dress with Belt & Pilot Badges Womens Aviator Halloween Fancy Dress 80s Film Party Large**Smiffys**£22.21**5.0★**▲ 603%**](https://www.amazon.co.uk/dp/B0FHRTTBVM) [**Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day**Orizizhic**£22.88**4.5★**▲ 595%**](https://www.amazon.co.uk/dp/B0GWPLSK1M) [**Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day**Orizizhic**£23.36**4.5★**▲ 587%**](https://www.amazon.co.uk/dp/B0GWPFFBQJ) [**Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day**Orizizhic**£22.45**4.5★**▲ 583%**](https://www.amazon.co.uk/dp/B0GWPLY5HN) [**Smiffys Officially Licensed Top Gun Bomber Jacket**Smiffys**£26.84**3.9★**▲ 572%**](https://www.amazon.co.uk/dp/B0062YWNGM)
**~~View all trending →~~**
## **What buyers say about top gun costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**52%
*“are well made”*
**Value For Money**19%
*“Good value”*
**Portability**7%
*“passable for a party”*
**Stretchability/Expandability/Elasticity**5%
*“has stretch to it which is great”*
**Material Quality**5%
*“Suit was made of decent material with multiple badges”*
**Comfort-Overall**5%
*“It's comfortable enough for a fancy dress costume”*
### **What buyers complain about **
**Quality-Overall**50%
*“as the ones provided with the costume were of poor quality”*
**Size-Overall**21%
*“Poor size guide”*
**Durability**8%
*“It did rip though”*
**Value For Money**8%
*“Not really worth £35”*
### **Top return reasons **
**Size-Overall**86%
**Quality-Overall**5%
**Material Quality**3%
**Advertised Vs Actual Product**1%
**Stitch/Finish/Polish**1%
**Product Condition**1%
**Thigh Fit**1%
**Durability**1%
**Feet Fit**0%
**Color**0%
## **Common questions**
- **Is top gun costume profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 24 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the top gun costume niche?**
- 10 brands and 39 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in top gun costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 6.5% — above our launch gate.
- **When does demand for top gun costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 12.8× the quietest.
- **What does it cost to enter the top gun costume niche?**
- Listings span £13.07–£30.54; the average listing price is £23.45 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.
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