[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-toad-costume":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":182,"baselines":218,"demand":223,"seasonality":326,"brandShare":327,"products":349,"feedback":442,"searchTerms":491,"related":514,"lastUpdated":166},"59783dfe-78a5-4bc7-8e79-927e35668567","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":179,"top20BrandShare":179,"primePct":180,"oosRate":181},40026,51716,1.9838,-0.4048,0.0362,0.8166,0.8926,4.3,118,21.38,3.91,36.03,10,1250,0.1,0.0185,0,"toad costume","toad-costume","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoad-costume","Dress-Up Accessories","2026-07-29T20:15:59.192247+00:00",8,5,30,[],5722,1000,100,250,21380,26725,33,208,1,0.5,0.2308,{"score":183,"verdict":184,"components":185},39,"skip",[186,190,192,195,198,201,203,208,211,214],{"key":187,"score":157,"weight":188,"raw":189},"marketSize",0.15,40025.91,{"key":191,"score":168,"weight":188,"raw":148},"growth",{"key":193,"score":194,"weight":159,"raw":149},"conversion",45,{"key":196,"score":197,"weight":188,"raw":150},"competition",15,{"key":199,"score":200,"weight":159,"raw":151},"brandShare",26,{"key":202,"score":121,"weight":159,"raw":152},"qualityGap",{"key":204,"score":205,"weight":206,"raw":207},"reviewMoat",94,0.05,118.1,{"key":209,"score":210,"weight":159,"raw":160},"returns",78,{"key":212,"score":213,"weight":206,"raw":154},"avgPrice",91,{"key":215,"score":216,"weight":206,"raw":217},"priceRange",65,0.6547322540473225,{"avgRating":219,"medianPrice":220,"medianReturnRate":221,"nichesTracked":222},4.36,12.12,0.0064,27606,{"points":224,"droppedPartialWeek":325},[225,228,231,234,237,240,243,246,249,252,255,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323],{"week":226,"volume":227},"2025-12-07",380,{"week":229,"volume":230},"2025-12-14",469,{"week":232,"volume":233},"2025-12-21",343,{"week":235,"volume":236},"2025-12-28",379,{"week":238,"volume":239},"2026-01-04",303,{"week":241,"volume":242},"2026-01-11",264,{"week":244,"volume":245},"2026-01-18",276,{"week":247,"volume":248},"2026-01-25",347,{"week":250,"volume":251},"2026-02-01",541,{"week":253,"volume":254},"2026-02-08",633,{"week":256,"volume":227},"2026-02-15",{"week":258,"volume":259},"2026-02-22",501,{"week":261,"volume":262},"2026-03-01",1346,{"week":264,"volume":265},"2026-03-08",1607,{"week":267,"volume":268},"2026-03-15",470,{"week":270,"volume":271},"2026-03-22",625,{"week":273,"volume":274},"2026-03-29",507,{"week":276,"volume":277},"2026-04-05",747,{"week":279,"volume":280},"2026-04-12",465,{"week":282,"volume":283},"2026-04-19",582,{"week":285,"volume":286},"2026-04-26",767,{"week":288,"volume":289},"2026-05-03",932,{"week":291,"volume":292},"2026-05-10",654,{"week":294,"volume":295},"2026-05-17",500,{"week":297,"volume":298},"2026-05-24",510,{"week":300,"volume":301},"2026-05-31",314,{"week":303,"volume":304},"2026-06-07",418,{"week":306,"volume":307},"2026-06-14",473,{"week":309,"volume":310},"2026-06-21",341,{"week":312,"volume":313},"2026-06-28",315,{"week":315,"volume":316},"2026-07-05",254,{"week":318,"volume":319},"2026-07-12",211,{"week":321,"volume":322},"2026-07-19",261,{"week":324,"volume":245},"2026-07-26",false,null,{"top":328,"otherBrandCount":347,"otherClickShare":348},[329,332,335,338,341,344],{"brand":330,"clickShare":331},"HENBRANDT",0.3312,{"brand":333,"clickShare":334},"AYYOHON",0.218,{"brand":336,"clickShare":337},"Bvxmsel",0.1412,{"brand":339,"clickShare":340},"Disguise",0.1358,{"brand":342,"clickShare":343},"MJPARTY",0.0664,{"brand":345,"clickShare":346},"FIESTAS GUIRCA",0.0489,2,0.058499999999999996,[350,360,370,380,389,399,409,415,426,433],{"asin":351,"title":352,"brand":330,"imageUrl":353,"price":354,"rating":355,"reviews":356,"clickShare90":331,"clickShare360":357,"launchDate":358,"amazonUrl":359},"B009DNU8JI","HENBRANDT Adult Mens Videogame Mushroom Man Fancy Dress Costume Retro 1980s Novelty Toad Moustache Brothers Dress Up Outfit One Size Mens Fancy Dress Costume","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31kkGF71QRL.jpg",17.44,4.2,580,0.4545,"2012-09-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB009DNU8JI",{"asin":361,"title":362,"brand":333,"imageUrl":363,"price":364,"rating":152,"reviews":365,"clickShare90":366,"clickShare360":367,"launchDate":368,"amazonUrl":369},"B0D7HBHRKS","AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit M","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41k2W1y2npL.jpg",31.71,9,0.142,0.0286,"2024-06-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D7HBHRKS",{"asin":371,"title":372,"brand":336,"imageUrl":373,"price":374,"rating":375,"reviews":376,"clickShare90":337,"clickShare360":377,"launchDate":378,"amazonUrl":379},"B0F62XSVM6","Bvxmsel Mens Toad Costume Adults Waistcoat Vest Pants Halloween Cosplay Outfit Fancy Dress Up M Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31XPhOLGG4L.jpg",26.96,4.5,14,0.0271,"2025-04-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F62XSVM6",{"asin":381,"title":382,"brand":339,"imageUrl":383,"price":384,"rating":152,"reviews":385,"clickShare90":340,"clickShare360":386,"launchDate":387,"amazonUrl":388},"B00SJPDQ18","Disguise Official Deluxe Nintendo Super Mario Toad Costume Kids includes Toad Mario Hat Mario Mushroom Costume Fancy Dress Up Outfit for Children World Book Day Costumes for Boys Medium","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rGN0p2GNL.jpg",18.79,508,0.2042,"2015-04-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00SJPDQ18",{"asin":390,"title":391,"brand":342,"imageUrl":392,"price":393,"rating":394,"reviews":395,"clickShare90":343,"clickShare360":396,"launchDate":397,"amazonUrl":398},"B0CH16VZZB","MJPARTY Adult Super Plumber Bros Mushroom Costume Toad Fancy Dress Costume Video Game Shirt Included Male 40\u002F44 (Chest)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31oSKPuDCPL.jpg",18.94,4.4,17,0.1522,"2023-08-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CH16VZZB",{"asin":400,"title":401,"brand":345,"imageUrl":402,"price":403,"rating":404,"reviews":405,"clickShare90":346,"clickShare360":406,"launchDate":407,"amazonUrl":408},"B0CBHS1CTB","FIESTAS GUIRCA Mushroom Fancy Dress Men or Women - Red Spotted Mushroom Costume Fancy Dress Men & Women Size L 42-44","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316UnCa4a8L.jpg",17.3,4,24,0.0197,"2023-07-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CBHS1CTB",{"asin":410,"title":411,"brand":333,"imageUrl":363,"price":156,"rating":152,"reviews":365,"clickShare90":412,"clickShare360":413,"launchDate":368,"amazonUrl":414},"B0D7H7T8Z8","AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit XS",0.0476,0.0094,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D7H7T8Z8",{"asin":416,"title":417,"brand":418,"imageUrl":419,"price":420,"rating":421,"reviews":365,"clickShare90":422,"clickShare360":423,"launchDate":424,"amazonUrl":425},"B0DTQ18J79","RUIRUIMING Toad Hat Red 1-Piece Set Colorful Toad Mushroom Hat","RUIRUIMING","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TYRePXzzL.jpg",7.71,3.7,0.0317,0.0727,"2025-01-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DTQ18J79",{"asin":427,"title":428,"brand":333,"imageUrl":363,"price":429,"rating":152,"reviews":365,"clickShare90":430,"clickShare360":431,"launchDate":368,"amazonUrl":432},"B0D7H8CLD4","AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit XL",34.99,0.0284,0.0054,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D7H8CLD4",{"asin":434,"title":435,"brand":436,"imageUrl":437,"price":155,"rating":168,"reviews":347,"clickShare90":438,"clickShare360":439,"launchDate":440,"amazonUrl":441},"B0DGGKTQYV","Aislor Mens Halloween Toad Costume Open Front Shiny Trim Waistcoat Cartoon Captain Cosplay Outfits Royal Blue S","Aislor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Dx1yU6zqL.jpg",0.0267,0.0262,"2024-09-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DGGKTQYV",{"love":443,"hate":460,"returnReasons":468},[444,449,455],{"topic":445,"percentOfMentions":180,"verbatims":446},"Value For Money",[447,448],"Great value","Went down well looks fab worth every penny",{"topic":450,"percentOfMentions":451,"verbatims":452},"Advertised Vs Actual Product",0.25,[453,454],"a lot better than what I was expecting tbh","Did the job",{"topic":456,"percentOfMentions":457,"verbatims":458},"Quality-Overall",0.125,[459],"good quality",[461,464],{"topic":456,"percentOfMentions":180,"verbatims":462},[463],"Terrible quality",{"topic":465,"percentOfMentions":451,"verbatims":466},"Size-Overall",[467],"however hat was a bit big so had to pin a bit to wear",[469,471,473,475,478,481,483,485,487,489],{"reason":465,"pct":470},0.6744,{"reason":456,"pct":472},0.0698,{"reason":474,"pct":472},"Functionality-Overall",{"reason":476,"pct":477},"Shape\u002FStyle",0.0349,{"reason":479,"pct":480},"Weight Heavy",0.0233,{"reason":482,"pct":480},"Smell",{"reason":484,"pct":480},"Material Quality",{"reason":486,"pct":480},"Ease Of Use",{"reason":488,"pct":480},"Comfort-Overall",{"reason":490,"pct":480},"Stitch\u002FFinish\u002FPolish",[492,495,500,505,509],{"term":162,"volume":493,"growthQoq":494,"conversionRate":367},33723,-0.3635,{"term":496,"volume":497,"growthQoq":498,"conversionRate":499},"toad mario costume",5324,-0.1318,0.025,{"term":501,"volume":502,"growthQoq":503,"conversionRate":504},"toad costume mario",5454,-0.0146,0.0445,{"term":506,"volume":507,"growthQoq":508,"conversionRate":161},"toad costume kids",3510,-0.8034,{"term":510,"volume":511,"growthQoq":512,"conversionRate":513},"toad costume adult",3705,-0.7354,0.041,[515,522,527,533,539,544],{"title":516,"href":517,"score":518,"verdict":519,"marketSize":520,"growth90":521},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":523,"href":524,"score":518,"verdict":519,"marketSize":525,"growth90":526},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":528,"href":529,"score":518,"verdict":530,"marketSize":531,"growth90":532},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":534,"href":535,"score":536,"verdict":519,"marketSize":537,"growth90":538},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":540,"href":541,"score":536,"verdict":519,"marketSize":542,"growth90":543},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":545,"href":546,"score":547,"verdict":519,"marketSize":548,"growth90":549},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]