---
title: "Toad Costume — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/toad-costume"
last_updated: "2026-07-31T14:31:46.794Z"
locale: en
meta:
description: "Niche score 39/100 · £40K/yr market · 52K searches/yr · £21.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £40K/yr market · 52K searches/yr · £21.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toad Costume — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **toad costume**
**Skip it**
Soft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 5Conversion 45Competition 15Returns 78Price range 65Avg price 91Brand share 26Review moat 94Quality gap 75
**Review moat**
**Great****118.1**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£21.38**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.91–£36.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£40K**
£40K/yr · 52K searches
**Growth**
**Bad****-40.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, toad costume is a £40K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toad costume market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **£21K–£27K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#5,722**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **10%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**6%**
- HENBRANDT33% - AYYOHON22% - Bvxmsel14% - Disguise14% - MJPARTY7% - FIESTAS GUIRCA5% - Open — no brand owns it (2 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -40.5% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/toad-costume/trend)
## **Top toad costume search terms**
- **toad costume**34K/yr-36.4%2.9% conv. - **toad mario costume**5K/yr-13.2%2.5% conv. - **toad costume mario**5K/yr-1.5%4.5% conv. - **toad costume kids**4K/yr-80.3%0.0% conv. - **toad costume adult**4K/yr-73.5%4.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/toad-costume/search-terms)
## **Top toad costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£16K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HENBRANDT Adult Mens Videogame Mushroom Man Fancy Dress Costume Retro 1980s Novelty Toad Moustache Brothers Dress Up Outfit One Size Mens Fancy Dress Costume**HENBRANDT**£17.44**4.2★580 rev](https://www.amazon.co.uk/dp/B009DNU8JI) [2**AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit M**AYYOHON**£31.71**4.3★9 rev](https://www.amazon.co.uk/dp/B0D7HBHRKS) [3**Bvxmsel Mens Toad Costume Adults Waistcoat Vest Pants Halloween Cosplay Outfit Fancy Dress Up M Blue**Bvxmsel**£26.96**4.5★14 rev](https://www.amazon.co.uk/dp/B0F62XSVM6) [4**Disguise Official Deluxe Nintendo Super Mario Toad Costume Kids includes Toad Mario Hat Mario Mushroom Costume Fancy Dress Up Outfit for Children World Book Day Costumes for Boys Medium**Disguise**£18.79**4.3★508 rev](https://www.amazon.co.uk/dp/B00SJPDQ18) [5**MJPARTY Adult Super Plumber Bros Mushroom Costume Toad Fancy Dress Costume Video Game Shirt Included Male 40/44 (Chest)**MJPARTY**£18.94**4.4★17 rev](https://www.amazon.co.uk/dp/B0CH16VZZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bvxmsel Mens Toad Costume Adults Waistcoat Vest Pants Halloween Cosplay Outfit Fancy Dress Up M Blue**Bvxmsel**£26.96**14 rev1y ago](https://www.amazon.co.uk/dp/B0F62XSVM6) [**RUIRUIMING Toad Hat Red 1-Piece Set Colorful Toad Mushroom Hat**RUIRUIMING**£7.71**9 rev1y ago](https://www.amazon.co.uk/dp/B0DTQ18J79) [**Aislor Mens Halloween Toad Costume Open Front Shiny Trim Waistcoat Cartoon Captain Cosplay Outfits Royal Blue S**Aislor**£3.91**2 rev1y ago](https://www.amazon.co.uk/dp/B0DGGKTQYV) [**AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit M**AYYOHON**£31.71**9 rev2y ago](https://www.amazon.co.uk/dp/B0D7HBHRKS) [**AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit XS**AYYOHON**£36.03**9 rev2y ago](https://www.amazon.co.uk/dp/B0D7H7T8Z8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit XL**AYYOHON**£34.99**4.3★**▲ 426%**](https://www.amazon.co.uk/dp/B0D7H8CLD4) [**Bvxmsel Mens Toad Costume Adults Waistcoat Vest Pants Halloween Cosplay Outfit Fancy Dress Up M Blue**Bvxmsel**£26.96**4.5★**▲ 421%**](https://www.amazon.co.uk/dp/B0F62XSVM6) [**AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit XS**AYYOHON**£36.03**4.3★**▲ 406%**](https://www.amazon.co.uk/dp/B0D7H7T8Z8) [**AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit M**AYYOHON**£31.71**4.3★**▲ 397%**](https://www.amazon.co.uk/dp/B0D7HBHRKS) [**FIESTAS GUIRCA Mushroom Fancy Dress Men or Women - Red Spotted Mushroom Costume Fancy Dress Men & Women Size L 42-44**FIESTAS GUIRCA**£17.30**4.0★**▲ 148%**](https://www.amazon.co.uk/dp/B0CBHS1CTB)
**~~View all trending →~~**
## **What buyers say about toad costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**50%
*“Great value”*
**Advertised Vs Actual Product**25%
*“a lot better than what I was expecting tbh”*
**Quality-Overall**13%
*“good quality”*
### **What buyers complain about **
**Quality-Overall**50%
*“Terrible quality”*
**Size-Overall**25%
*“however hat was a bit big so had to pin a bit to wear”*
### **Top return reasons **
**Size-Overall**67%
**Quality-Overall**7%
**Functionality-Overall**7%
**Shape/Style**3%
**Weight Heavy**2%
**Smell**2%
**Material Quality**2%
**Ease Of Use**2%
**Comfort-Overall**2%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is toad costume profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 10 tracked products. 90-day search growth is -40.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the toad costume niche?**
- 8 brands and 30 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in toad costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall. The return rate is 1.8%.
- **What does it cost to enter the toad costume niche?**
- Listings span £3.91–£36.03; the average listing price is £21.38 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.
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