---
title: "Times Tables — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/times-tables"
last_updated: "2026-07-31T21:37:53.464Z"
locale: en
meta:
description: "Niche score 40/100 · £40K/yr market · 41K searches/yr · £6.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £40K/yr market · 41K searches/yr · £6.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Times Tables — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **times tables**
**Skip it**
Soft demand (-41.0% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 4Conversion 96Competition 20Returns 98Price range 37Avg price 19Brand share 46Review moat 94Quality gap 32
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****114.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£2.59–£22.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.80**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£40K**
£40K/yr · 41K searches
**Growth**
**Bad****-41.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, times tables is a £40K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **times tables market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£27K–£34K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**18%**
- Kippson30% - Prasacco29% - Yoosso7% - Galt6% - HaoHanEup5% - Hanqing4%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -41.0% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Sep, Oct, Nov · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/uk/toys-games/times-tables/trend)
## **Top times tables search terms**
- **times tables flash cards**30K/yr-40.2%6.3% conv. - **times table flash cards**6K/yr-50.4%3.5% conv. - **multiplication flash cards**5K/yr-33.6%3.8% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/times-tables/search-terms)
## **Top times tables products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£16K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Times Table Flash Cards 0-12 Multiplication Chart with 2 Dry Erase Markers for 1st to 3rd Grade Math Game**Prasacco**£4.37**4.6★186 rev](https://www.amazon.co.uk/dp/B0D9M6XBR2) [2**Kippson Times Tables Flash Cards - Multiplication and Division 2-in-1 set of 144**Kippson**£10.86**4.7★367 rev](https://www.amazon.co.uk/dp/B08L6SCPT8) [3**13 PCS Multiplication Flash Cards Times Tables 0-12 with Dry Erase Markers**Yoosso**£4.32**4.4★62 rev](https://www.amazon.co.uk/dp/B0DPW2SFLZ) [4**Galt Times Tables Times Tables Games Ages 7 Years Plus**Galt**£5.43**4.4★297 rev](https://www.amazon.co.uk/dp/B0BT1XHSQM) [5**Times Tables Flash Cards 1-12 Times Tables Multiplication Flash Cards for Kids Addition Flash Card with 2 Dry Erase Pens Educational Math Flashcards for 1st to 3rd Grades (A One Size)**HaoHanEup**£4.59**4.4★174 rev](https://www.amazon.co.uk/dp/B0DK4JFZ57)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Multiplication Flash Cards 1-12 15PCS Times Table Flash Cards Chart with 2 Dry Erase Markers 1 Rings Educational Times Table Flashcards for 1st to 3rd Grades Classroom Home**EupHHonycs**£4.25**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1M7VRPV) [**15 Pcs Multiplication Flash Cards 0-12 with 2 Dry Erase Pens Times Tables Flash Cards for Kids Maths Learning Aids with Multiplication Chart for Classroom Home**LLOUSSAK**£2.59**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GRFHFMG1) [**Multiplication Flash Cards - Learn Times Tables 0-12 for Kids Ages 8-12**The Bambino Tree**£22.34**20 rev8mo ago](https://www.amazon.co.uk/dp/B0CK8NZ2SC) [**Times Table 12x12 Multiplication Pop It Educational Rainbow Fidget Toy Stress Relief Toy for Teachers And Students Classroom and Home Use**WaelthKey**£6.44**11 rev8mo ago](https://www.amazon.co.uk/dp/B0G1P4S1W6) [**GSrenyu Times Table Multiplication Flash Cards 0-12 Multiplication Chart Division Flashcards With Times Tables Poster 2 Dry Erase Markers and 2 Ring Math Flash Card For Kids**GSrenyu**£5.70**20 rev1y ago](https://www.amazon.co.uk/dp/B0F6YQLWVZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Multiplication Flash Cards - Learn Times Tables 0-12 for Kids Ages 8-12**The Bambino Tree**£22.34**4.8★**▲ 468%**](https://www.amazon.co.uk/dp/B0CK8NZ2SC) [**15 Pcs Multiplication Flash Cards 0-12 with 2 Dry Erase Pens Times Tables Flash Cards for Kids Maths Learning Aids with Multiplication Chart for Classroom Home**LLOUSSAK**£2.59**4.0★**▲ 462%**](https://www.amazon.co.uk/dp/B0GRFHFMG1) [**Multiplication Flash Cards 1-12 15PCS Times Table Flash Cards Chart with 2 Dry Erase Markers 1 Rings Educational Times Table Flashcards for 1st to 3rd Grades Classroom Home**EupHHonycs**£4.25**0.0★**▲ 456%**](https://www.amazon.co.uk/dp/B0H1M7VRPV) [**Times Table 12x12 Multiplication Pop It Educational Rainbow Fidget Toy Stress Relief Toy for Teachers And Students Classroom and Home Use**WaelthKey**£6.44**4.6★**▲ 312%**](https://www.amazon.co.uk/dp/B0G1P4S1W6) [**Times Tables Flash Cards 0-12 Times Table Math Flash Cards with 2 Dry Erase Pens Math Practice Cards for Multiplication Game and Educational Math for 1st to 3rd Grades**Garnirise**£4.55**4.8★**▲ 112%**](https://www.amazon.co.uk/dp/B0DN69M57G)
**~~View all trending →~~**
## **What buyers say about times tables**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“Easy to use”*
**Educational-Overall**17%
*“Great educational fun”*
**Quality-Overall**12%
*“found the overall build quality to be impressive”*
**Value For Money**12%
*“Totally worth it”*
**Fun/Entertainment Experience**9%
*“Great educational fun”*
**Ease Of Cleaning**7%
*“Easy to keep clean”*
**Reading/Writing Skills**4%
*“helps kids with learning timetable”*
**Strength**4%
*“Sturdy and easy to understand”*
**Durability**3%
*“durable”*
**Size-Overall**2%
*“Good size, well presented, really useful”*
### **What buyers complain about **
**Thickness**15%
*“The cards themselves are a thick card”*
**Value For Money**15%
*“Not worth the money”*
**Educational-Overall**13%
*“This is not good for kids that are struggling in the first place”*
**Durability**10%
*“wont last for ages”*
**Size-Overall**9%
*“The cards themselves are big”*
### **Top return reasons **
**Advertised Vs Actual Product**14%
**Gifting Purpose**14%
**Size-Overall**14%
**Defective Material/Parts**14%
**Thin**14%
**Quality-Overall**14%
**Product Condition**14%
## **Common questions**
- **Is times tables profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -41.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the times tables niche?**
- 14 brands and 22 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in times tables?**
- Top complaints mined from reviews: Thickness, Value For Money, Educational-Overall. The return rate is 0.3%.
- **When does demand for times tables peak?**
- Demand peaks in Feb–Sep–Oct–Nov; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the times tables niche?**
- Listings span £2.59–£22.34; the average listing price is £6.80 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.
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