---
title: "Products — the traitors - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/the-traitors/products"
last_updated: "2026-07-31T13:01:56.604Z"
locale: en
meta:
  description: "Niche score 36/100 · £591K/yr market · 1.3M searches/yr · £14.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · £591K/yr market · 1.3M searches/yr · £14.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — the traitors - Flapen"
---

# **the traitors**

**Skip it**

Soft demand (-60.2% this quarter) — this niche doesn't clear our bar today.

Market size 64Growth 0Conversion 39Competition 0Returns 91Price range 34Avg price 68Brand share 0Review moat 67Quality gap 50

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.19**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****801.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£591K**

£591K/yr · 1.3M searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£11.68–£16.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-60.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand