---
title: "The Traitors — £591K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/the-traitors"
last_updated: "2026-07-31T08:44:38.578Z"
locale: en
meta:
description: "Niche score 36/100 · £591K/yr market · 1.3M searches/yr · £14.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £591K/yr market · 1.3M searches/yr · £14.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The Traitors — £591K/yr Amazon UK Niche (2026) - Flapen"
---
# **the traitors**
**Skip it**
Soft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Market size 64Growth 0Conversion 39Competition 0Returns 91Price range 34Avg price 68Brand share 0Review moat 67Quality gap 50
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.19**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****801.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£591K**
£591K/yr · 1.3M searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£11.68–£16.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-60.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, the traitors is a £591K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the traitors market data**
- **Units sold / yr**
- **40K–50K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£568K–£710K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Goliath58% - Ginger Fox42%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -60.2% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 20.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/the-traitors/trend)
## **Top the traitors search terms**
- **the traitors**239K/yr-57.4%0.4% conv. - **traitors**281K/yr-49.8%1.1% conv. - **traitors board game**539K/yr-70.3%12.5% conv. - **the traitors board game**116K/yr-74.5%9.1% conv. - **the traitor**9K/yr-20.3%0.0% conv. - **traitors game**63K/yr-70.3%9.4% conv. - **the traitors game**26K/yr-86.3%6.4% conv. - **traitors game uk**11K/yr-78.2%13.9% conv. - **traitor game**6K/yr-71.7%6.0% conv. - **traitor board game**5K/yr-65.5%4.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/the-traitors/search-terms)
## **Top the traitors products on Amazon**
All 2 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goliath Games Presents: The Traitors - Official Board Game | Based on the Hit BBC Show | Can the Faithfuls Catch the Traitor? | For 4-6 Players | Ages 12+**Goliath**£16.69**4.4★1,036 rev](https://www.amazon.co.uk/dp/B0C78GPJXC) [2**Ginger Fox The Traitors Card Game | Official BBC TV Show Party Game | Strategy & Social Deduction Family Game for 48 Players | Ages 12+**Ginger Fox**£11.68**4.5★567 rev](https://www.amazon.co.uk/dp/B0CCYZ4HJ7)
### **Newest**
by launch date
[**Ginger Fox The Traitors Card Game | Official BBC TV Show Party Game | Strategy & Social Deduction Family Game for 48 Players | Ages 12+**Ginger Fox**£11.68**567 rev3y ago](https://www.amazon.co.uk/dp/B0CCYZ4HJ7) [**Goliath Games Presents: The Traitors - Official Board Game | Based on the Hit BBC Show | Can the Faithfuls Catch the Traitor? | For 4-6 Players | Ages 12+**Goliath**£16.69**1,036 rev3y ago](https://www.amazon.co.uk/dp/B0C78GPJXC)
### **Trending**
90-day click momentum
[**Ginger Fox The Traitors Card Game | Official BBC TV Show Party Game | Strategy & Social Deduction Family Game for 48 Players | Ages 12+**Ginger Fox**£11.68**4.5★**▲ 11%**](https://www.amazon.co.uk/dp/B0CCYZ4HJ7) [**Goliath Games Presents: The Traitors - Official Board Game | Based on the Hit BBC Show | Can the Faithfuls Catch the Traitor? | For 4-6 Players | Ages 12+**Goliath**£16.69**4.4★**— 7%**](https://www.amazon.co.uk/dp/B0C78GPJXC)
## **What buyers say about the traitors**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**75%
*“Fun game”*
**Gifting Purpose**7%
*“Great gift”*
**Quality-Overall**6%
*“Good quality”*
**Trivia Games**2%
*“Brilliant card game”*
**Music Effect**2%
*“Once you get the rhythm a brilliant game to play as family or with friends”*
**Ease Of Use**2%
*“quite easy to play”*
### **What buyers complain about **
**Fun/Entertainment Experience**40%
*“Didnt enjoy”*
**Design-Overall**20%
*“Poorly designed and disappointing”*
**Advertised Vs Actual Product**10%
*“The video verbal description overcomplicates the process -”*
**Durability**7%
*“Unfortunately, one of the elastic bands on the blindfolds broke”*
### **Top return reasons **
**Gifting Purpose**25%
**Size-Overall**16%
**Defective Material/Parts**14%
**Advertised Vs Actual Product**13%
**Functionality-Overall**8%
**Instructions/User Manual/Troubleshooting**6%
**Product Condition**6%
**Compatibility-Overall**3%
**Value For Money**3%
**Connectivity-Overall**3%
## **Common questions**
- **Is the traitors profitable to sell on Amazon United Kingdom?**
- The niche generates £591K/yr across 2 tracked products. 90-day search growth is -60.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the the traitors niche?**
- 2 brands and 40 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in the traitors?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Design-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
- **When does demand for the traitors peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 20.1× the quietest.
- **What does it cost to enter the the traitors niche?**
- Listings span £11.68–£16.69; the average listing price is £14.19 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.
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