---
title: "The Simpsons — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/the-simpsons"
last_updated: "2026-07-31T15:30:21.078Z"
locale: en
meta:
description: "Niche score 47/100 · £101K/yr market · 743K searches/yr · £15.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £101K/yr market · 743K searches/yr · £15.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The Simpsons — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **the simpsons**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 25Growth 17Conversion 11Competition 82Returns 91Price range 79Avg price 76Brand share 39Review moat 89Quality gap 23
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****226.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****£4.61–£55.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£15.57**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£101K**
£101K/yr · 743K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, the simpsons is a £101K/yr Amazon United Kingdom market (743K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the simpsons market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£125K–£156K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,195**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **51%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**179**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 72%
**Open market**
**15%**
- Jakks Pacific46% - Vanilla Underground14% - Grupo Erik13% - The Simpsons5% - Funko3% - Juegos Mattel3% - Open — no brand owns it (11 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -15.9% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/the-simpsons/trend)
## **Top the simpsons search terms**
- **the simpsons**252K/yr-10.5%0.2% conv. - **simpsons**184K/yr-16.3%0.7% conv. - **simpsons figures**55K/yr-28.9%1.5% conv. - **simpsons gifts**51K/yr+29.1%1.3% conv. - **jakks pacific simpsons**27K/yr-34.5%0.6% conv. - **the simpsons figures**21K/yr-25.7%0.9% conv. - **simpson**18K/yr-13.4%0.4% conv. - **homer simpson**19K/yr+2.7%0.5% conv. - **simpsons jakks**15K/yr-37.6%0.5% conv. - **simpsons toys**21K/yr-12.5%1.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/the-simpsons/search-terms)
## **Top the simpsons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£9K12%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Simpsons JAKKS Pacific Krusty Cast Action Figures Multi-Pack 6.35cm Scale Figures Includes Krusty Mojo Itchy Scratchy and Sideshow Mel along with Krustys Clown Car**Jakks Pacific**£15.83**4.8★194 rev](https://www.amazon.co.uk/dp/B0DPNGJQFF) [2**THE SIMPSONS JAKKS Pacific Action Figures Family Multi-Pack 6.35cm Scale Figures Includes Homer Marge Bart Lisa Maggie Santas Little Helper and Snowball II**Jakks Pacific**£14.87**4.7★1,316 rev](https://www.amazon.co.uk/dp/B0CQMHK33C) [3**The Simpsons 2.5 Inch Figure Springfield City Multipack**Jakks Pacific**£22.75**4.7★62 rev](https://www.amazon.co.uk/dp/B0DPNGX2BP) [4**Vanilla Underground The Simpsons Mens Grey Graphic Tee | Bart Halloween Skull T-Shirt | Short Sleeve Cotton Casual Top | TV Show Pop Culture Apparel**Vanilla Underground**£15.51**4.6★19 rev](https://www.amazon.co.uk/dp/B0DPQMWH8Q) [5**Grupo Erik Battery Lamp - The Simpsons Gifts | Desk Lamp Table Mood Light Gaming Light | The Simpsons Figures - TV with Bendable Antennas Cool Room Decor**Grupo Erik**£28.37**4.1★58 rev](https://www.amazon.co.uk/dp/B0FXH5ZPHN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vanilla Underground The Simpsons Bart Simpson Boys Black Graphic Tee | Eat My Shorts Chest Print Short Sleeve T-Shirt | Crew Neck Cartoon Top | Kids Television Merch**Vanilla Underground**£10.75**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GTWSJG2J) [**Grupo Erik Battery Lamp - The Simpsons Gifts | Desk Lamp Table Mood Light Gaming Light | The Simpsons Figures - TV with Bendable Antennas Cool Room Decor**Grupo Erik**£28.37**58 rev9mo ago](https://www.amazon.co.uk/dp/B0FXH5ZPHN) [**Grupo Erik The Simpsons Large Mouse Mat Gaming Mouse Pad XXL - Gamer Gifts**Grupo Erik**£15.92**2,359 rev10mo ago](https://www.amazon.co.uk/dp/B0FR5GGLCF) [**The Simpsons Grampa Simpson 5 / 12.7cm Collectible Action Figure by JAKKS Pacific Includes Cane Accessory Articulated Action Figure Collectors Display Packaging**Jakks Pacific**£9.84**665 rev11mo ago](https://www.amazon.co.uk/dp/B0DPNG4G8X) [**The Simpsons Daredevil Bart Collectible 20cm Plush by JAKKS Pacific Officially Licensed Soft Plush with Sculpted Head Detailed Design Features Fabric Cape Collect the Entire Simpsons Family**Jakks Pacific**£9.82**22 rev11mo ago](https://www.amazon.co.uk/dp/B0DT7F2G6D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vanilla Underground The Simpsons Bart Simpson Boys Black Graphic Tee | Eat My Shorts Chest Print Short Sleeve T-Shirt | Crew Neck Cartoon Top | Kids Television Merch**Vanilla Underground**£10.75**5.0★**▲ 474%**](https://www.amazon.co.uk/dp/B0GTWSJG2J) [**Vanilla Underground The Simpsons Mens Beige Graphic Tee | Pull&Bear Short Sleeve TV Show T-Shirt | Crew Neck Casual Cotton Top | Everyday Streetwear Apparel in Beige**Vanilla Underground**£15.39**4.6★**▲ 367%**](https://www.amazon.co.uk/dp/B0DPQMXPNG) [**Vanilla Underground The Simpsons Mens Beige Graphic Tee | Pull&Bear Short Sleeve TV Show T-Shirt | Crew Neck Casual Cotton Top | Everyday Streetwear Apparel in Beige**Vanilla Underground**£15.54**4.6★**▲ 308%**](https://www.amazon.co.uk/dp/B0DPQNPW48) [**Vanilla Underground The Simpsons Mens Grey Graphic Tee | Bart Halloween Skull T-Shirt | Short Sleeve Cotton Casual Top | TV Show Pop Culture Apparel**Vanilla Underground**£15.51**4.6★**▲ 271%**](https://www.amazon.co.uk/dp/B0DPQMWH8Q) [**LEVLO Funny Homer Jay Tote Bag Homer Fans Gift Homer Moods Shoulder Bag Homer Family Merch Homer Moods Bt M**LEVLO**£6.77**4.2★**▲ 230%**](https://www.amazon.co.uk/dp/B0DCJLBRB5)
**~~View all trending →~~**
## **What buyers say about the simpsons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“It's well made”*
**Fun/Entertainment Experience**20%
*“Great fun”*
**Value For Money**14%
*“Well worth the money”*
**Collectibles**10%
*“Great product and a great addition to my collection”*
**Trivia Games**3%
*“A great card game”*
**Advertised Vs Actual Product**3%
*“True to picture”*
**Compactness**3%
*“The compact size makes it easy to display without taking up much shelf space”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**3%
*“size”*
**Gifting Purpose**2%
*“It was a gift”*
### **What buyers complain about **
**Size-Overall**26%
*“So much bigger than expected”*
**Value For Money**15%
*“I personally think its a little bit expensive for what it is”*
**Quality-Overall**15%
*“Could be better quality”*
**Flammable**11%
*“it even fires rockets”*
**Strength**11%
*“Flimsy item”*
**Color**6%
*“Need more colour variants now”*
**Strap/String Quality**6%
*“There is no string to pull as you can see in the video”*
**Gifting Purpose**6%
*“I've no gift for the child”*
### **Top return reasons **
**Size-Overall**36%
**Gifting Purpose**13%
**Defective Material/Parts**8%
**Value For Money**7%
**Quality-Overall**6%
**Material Quality**4%
**Color**3%
**Add-Ons/Attachments**2%
**Leak-Proof**1%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is the simpsons profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 51 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the the simpsons niche?**
- 17 brands and 179 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in the simpsons?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.2%.
- **When does demand for the simpsons peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the the simpsons niche?**
- Listings span £4.61–£55.32; the average listing price is £15.57 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.
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