---
title: "Tamiya — £82K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/tamiya"
last_updated: "2026-07-31T11:19:57.552Z"
locale: en
meta:
description: "Niche score 44/100 · £82K/yr market · 339K searches/yr · £25.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £82K/yr market · 339K searches/yr · £25.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tamiya — £82K/yr Amazon UK Niche (2026) - Flapen"
---
# **tamiya**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 18Conversion 12Competition 95Returns 99Price range 17Avg price 95Brand share 7Review moat 68Quality gap 35
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£25.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****799.91**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£82K**
£82K/yr · 339K searches
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.07–£504.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tamiya is a £82K/yr Amazon United Kingdom market (339K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tamiya market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£50K–£63K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **16%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**110**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**19%**
Top 20: 46%
**Open market**
**2%**
- Tamiya77% - Italeri16% - Airfix2% - Generic2% - Hobbyboss1% - Marauder Tactical1% - Open — no brand owns it (4 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 17 weeks — -13.5% search growth over the last 90 days.
8K6KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/tamiya/trend)
## **Top tamiya search terms**
- **tamiya**119K/yr-9.9%0.8% conv. - **tamiya 1/35 military model kits**69K/yr-10.8%0.4% conv. - **1/35 military model kits**64K/yr-14.6%0.4% conv. - **tamiya 1/35**15K/yr-3.5%0.4% conv. - **1/35**12K/yr-20.8%0.2% conv. - **1 35 scale military models**13K/yr-31.0%0.3% conv. - **1/35 model kits**11K/yr-13.8%0.4% conv. - **tamiya models**12K/yr-28.9%0.3% conv. - **tamiya military model kits**10K/yr-26.3%0.7% conv. - **zvezda 1/35**8K/yr-15.0%0.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/tamiya/search-terms)
## **Top tamiya products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tamiya German Panther Medium Tank - 1:35 Plastic Model Kit 35065**Tamiya**£14.45**4.5★2,083 rev](https://www.amazon.co.uk/dp/B000WNAEJ2) [2**Tamiya Extra Thin Cement 40ml Bottle**Tamiya**£6.71**4.8★890 rev](https://www.amazon.co.uk/dp/B0BKRMNY8V) [3**Tamiya Extra Thin Liquid Cement Glue with Applicator Brush - 40ml Bottle - 87038**Tamiya**£7.20**4.7★15,445 rev](https://www.amazon.co.uk/dp/B000BMYWYC) [4**Tamiya British SAS Jeep - 1:35 Plastic Model Kit 35033**Tamiya**£9.74**4.6★823 rev](https://www.amazon.co.uk/dp/B000LFUCE8) [5**Tamiya Sharp Pointed Side Cutter For Plastic - Slim Jaw - 74123**Tamiya**£25.03**4.8★5,345 rev](https://www.amazon.co.uk/dp/B010PG73J4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Italeri 97032 Sd.Kfz. 232.6 Rad 1:72 Scale Plastic Model Kit/Model Assembly**Italeri**£15.10**4 rev7mo ago](https://www.amazon.co.uk/dp/B0FZ851W8G) [**Tamiya Juice Enamel Black**Tamiya**£9.04**677 rev2y ago](https://www.amazon.co.uk/dp/B0BKRKG9WB) [**Tamiya Extra Thin Cement 40ml Bottle**Tamiya**£6.71**890 rev3y ago](https://www.amazon.co.uk/dp/B0BKRMNY8V) [**TWIN PACK - Tamiya 87182 Extra Thin Liquid Cement Adhesive Quick Set (40ml)**Generic**£12.26**98 rev3y ago](https://www.amazon.co.uk/dp/B0BJKWBV3M) [**TAMIYA 35380 1:35 Brit. Panzer Comet A34 - Faithful Replica Model Making Plastic kit Hobby Gluing Plastic kit Assembly unpainted**Tamiya**£35.95**157 rev3y ago](https://www.amazon.co.uk/dp/B0BCVLWYMX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Italeri 97032 Sd.Kfz. 232.6 Rad 1:72 Scale Plastic Model Kit/Model Assembly**Italeri**£15.10**3.7★**▲ 414%**](https://www.amazon.co.uk/dp/B0FZ851W8G) [**Italeri 6572 6572S 1:35 German SdKfz. 234/2 Puma 8-Wheel Faithful Replica Model Building Plastic Kit Crafts Hobby Gluing Model Kit Assembly Unpainted Multi-Coloured**Italeri**£23.67**4.5★**▲ 157%**](https://www.amazon.co.uk/dp/B09SG8YFLZ) [**TWIN PACK - Tamiya 87182 Extra Thin Liquid Cement Adhesive Quick Set (40ml)**Generic**£12.26**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0BJKWBV3M) [**Tamiya Extra Thin Cement 40ml Bottle**Tamiya**£6.71**4.8★**▲ 107%**](https://www.amazon.co.uk/dp/B0BKRMNY8V) [**Italeri 510006513-1:35 M923 Hillbilly Gun Truck**Italeri**£22.33**4.5★**▲ 96%**](https://www.amazon.co.uk/dp/B00HDH8X9S)
**~~View all trending →~~**
## **What buyers say about tamiya**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The stuff is brilliant”*
**Value For Money**15%
*“Good price”*
**Adhesion/Stickiness**14%
*“Great adhesion, fast setting,easy to use and clean up”*
**Design-Overall**10%
*“It is nicely designed”*
**Assembly/Installation**6%
*“The assembly was fairly simple”*
**Advertised Vs Actual Product**5%
*“As ordered and on time”*
**Ease Of Use**4%
*“easy to use”*
**Motor Power**3%
*“Excellent motor”*
**Efficiency**3%
*“Very effective”*
**Fun/Entertainment Experience**2%
*“Fun building”*
### **What buyers complain about **
**Adhesion/Stickiness**11%
*“This stuff doesn't glue anything”*
**Quality-Overall**9%
*“Definitely needs better quality assurance”*
**Value For Money**8%
*“Avoid its not worth the price”*
**Size-Overall**6%
*“the track links don't fit well at all into each other”*
**Instructions/User Manual/Troubleshooting**6%
*“The instructions aren't very good”*
**Thickness**5%
*“Its really thin”*
**Functionality-Overall**5%
*“Does not function as it should”*
**Strength**4%
*“can break if you touch without care”*
**Leak-Proof**3%
*“leaked in my bag”*
**Advertised Vs Actual Product**3%
*“Misleading information”*
### **Top return reasons **
**Functionality-Overall**14%
**Size-Overall**13%
**Adhesion/Stickiness**11%
**Defective Material/Parts**11%
**Leak-Proof**10%
**Advertised Vs Actual Product**10%
**Quality-Overall**5%
**Value For Money**4%
**Product Condition**4%
**Durability**3%
## **Common questions**
- **Is tamiya profitable to sell on Amazon United Kingdom?**
- The niche generates £82K/yr across 99 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the tamiya niche?**
- 10 brands and 110 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in tamiya?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the tamiya niche?**
- Listings span £4.07–£504.18; the average listing price is £25.04 (sweet spot $15–$100). The average incumbent carries 800 reviews — the moat a new listing must climb.
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