---
title: "Talisman Board Game — £16K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/talisman-board-game"
last_updated: "2026-07-31T13:47:56.012Z"
locale: en
meta:
description: "Niche score 29/100 · £16K/yr market · 31K searches/yr · £24.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £16K/yr market · 31K searches/yr · £24.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Talisman Board Game — £16K/yr Amazon UK Niche (2026) - Flapen"
---
# **talisman board game**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 11Conversion 26Competition 0Returns 95Price range 95Avg price 95Brand share 0Review moat 63Quality gap 19
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£24.14**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£15.84–£31.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****995.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£16K**
£16K/yr · 31K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, talisman board game is a £16K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **talisman board game market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **£18K–£24K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#658**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **25.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Hasbro Gaming95% - Pegasus Spiele5%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -27.7% search growth over the last 90 days.
1K750Spike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/talisman-board-game/trend)
## **Top talisman board game search terms**
- **talisman board game**19K/yr-38.1%2.3% conv. - **talisman**12K/yr-6.5%0.9% conv. - **talisman board game 5th edition**378/yr-42.5%4.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/talisman-board-game/search-terms)
## **Top talisman board game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£3K40%£6K60%£9K80%£12K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avalon Hill Talisman: The Magical Quest Board Game 5th Edition**Hasbro Gaming**£31.98**4.7★710 rev](https://www.amazon.co.uk/dp/B0CS7B7BQ1) [2**Talisman Nemesis: Call of the Hunt Expansion (Requires 5th Edition Board Game) - English Version Mixed Colors (Dark and Vibrant)**Hasbro Gaming**£23.54**4.7★710 rev](https://www.amazon.co.uk/dp/B0DN2Y1NNG) [3**Talisman Alliances: Fate Beckons Board Game | Talisman Expansion | Cooperative Fantasy Adventure Games | Ages 12+ | 2 to 6 Players**Hasbro Gaming**£15.84**4.7★710 rev](https://www.amazon.co.uk/dp/B0CS7JTFGZ) [4**Pegasus Spiele | Talisman: The Harbinger Expansion | Board Game | Ages 13+ | 2-6 Players | 90 Minutes Playing Time**Pegasus Spiele**£25.21**4.7★1,851 rev](https://www.amazon.co.uk/dp/B07RLL8LLN)
### **Newest**
by launch date
[**Talisman Nemesis: Call of the Hunt Expansion (Requires 5th Edition Board Game) - English Version Mixed Colors (Dark and Vibrant)**Hasbro Gaming**£23.54**710 rev12mo ago](https://www.amazon.co.uk/dp/B0DN2Y1NNG) [**Avalon Hill Talisman: The Magical Quest Board Game 5th Edition**Hasbro Gaming**£31.98**710 rev2y ago](https://www.amazon.co.uk/dp/B0CS7B7BQ1) [**Talisman Alliances: Fate Beckons Board Game | Talisman Expansion | Cooperative Fantasy Adventure Games | Ages 12+ | 2 to 6 Players**Hasbro Gaming**£15.84**710 rev2y ago](https://www.amazon.co.uk/dp/B0CS7JTFGZ) [**Pegasus Spiele | Talisman: The Harbinger Expansion | Board Game | Ages 13+ | 2-6 Players | 90 Minutes Playing Time**Pegasus Spiele**£25.21**1,851 rev6y ago](https://www.amazon.co.uk/dp/B07RLL8LLN)
### **Trending**
90-day click momentum
[**Pegasus Spiele | Talisman: The Harbinger Expansion | Board Game | Ages 13+ | 2-6 Players | 90 Minutes Playing Time**Pegasus Spiele**£25.21**4.7★**▲ 156%**](https://www.amazon.co.uk/dp/B07RLL8LLN) [**Avalon Hill Talisman: The Magical Quest Board Game 5th Edition**Hasbro Gaming**£31.98**4.7★**— 0%**](https://www.amazon.co.uk/dp/B0CS7B7BQ1) [**Talisman Nemesis: Call of the Hunt Expansion (Requires 5th Edition Board Game) - English Version Mixed Colors (Dark and Vibrant)**Hasbro Gaming**£23.54**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0DN2Y1NNG) [**Talisman Alliances: Fate Beckons Board Game | Talisman Expansion | Cooperative Fantasy Adventure Games | Ages 12+ | 2 to 6 Players**Hasbro Gaming**£15.84**4.7★**▼ 18%**](https://www.amazon.co.uk/dp/B0CS7JTFGZ)
## **What buyers say about talisman board game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Very good quality”*
**Collectibles**25%
*“excellent expansion”*
**Ease Of Use**21%
*“This edition is easy and fun”*
**Engraving/Paint/Sublimation**13%
*“Ong, the 5th edition is excellent, easy to learn and the miniature are good and easy to paint if upu want to”*
**Fun/Entertainment Experience**8%
*“This edition is easy and fun”*
### **Top return reasons **
**Gifting Purpose**50%
**Defective Material/Parts**50%
## **Common questions**
- **Is talisman board game profitable to sell on Amazon United Kingdom?**
- The niche generates £16K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (29/100).
- **How competitive is the talisman board game niche?**
- 2 brands and 39 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for talisman board game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the talisman board game niche?**
- Listings span £15.84–£31.98; the average listing price is £24.14 (sweet spot $15–$100). The average incumbent carries 995 reviews — the moat a new listing must climb.
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