---
title: "Tales Cards — £112K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/tales-cards"
last_updated: "2026-07-31T09:43:19.570Z"
locale: en
meta:
description: "Niche score 53/100 · £112K/yr market · 198K searches/yr · £11.76 avg price. A small market ($112K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £112K/yr market · 198K searches/yr · £11.76 avg price. A small market ($112K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tales Cards — £112K/yr Amazon UK Niche (2026) - Flapen"
---
# **tales cards**
**Worth a look**
Shows low returns (0.7%), but a small market ($112K/yr) keeps it on the watch list.
Market size 27Growth 56Conversion 57Competition 31Returns 97Price range 38Avg price 48Brand share 49Review moat 52Quality gap 82
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+29.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,421.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.76**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£6.57–£20.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£112K**
£112K/yr · 198K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, tales cards is a £112K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tales cards market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£94K–£118K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#610**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**20%**
- TALES33% - Generic15% - MEIYAXINWIN10% - BeoTnp9% - Really Good Conversations8% - TALKING POINT CARDS5%
## **Demand**
Weekly Amazon search volume, last 39 weeks — +29.8% search growth over the last 90 days.
20K15KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/tales-cards/trend)
## **Top tales cards search terms**
- **tales cards**71K/yr+97.3%4.5% conv. - **tales**67K/yr-3.0%0.6% conv. - **tales family edition card game**22K/yr+27.9%7.9% conv. - **tales game**11K/yr+13.1%3.4% conv. - **tales card game**7K/yr+25.0%2.5% conv. - **tales family edition**6K/yr+12.8%4.3% conv. - **family edition tales**5K/yr+20.7%6.1% conv. - **tales game family edition**4K/yr-0.4%5.8% conv. - **family tales game**5K/yr-63.9%5.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/tales-cards/search-terms)
## **Top tales cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£34K40%£45K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TALES Family Edition Conversation Cards 150 Prompts for Meaningful Connections Ages 2+**TALES**£14.90**4.2★1,521 rev](https://www.amazon.co.uk/dp/B0DT3P6M5Q) [2**Family Edition Conversation Cards 150 Prompts Cards for Engaging Deep Questions to Build Trust Encourage Self-Expression Strengthen Relationships Meaningful Connections for Family Party Dinners**MEIYAXINWIN**£8.49**5.0★4 rev](https://www.amazon.co.uk/dp/B0G6ZGCK1M) [3**BeoTnp Family Card Games Set Interactive Memory Card Game for Family Game Nights & Travel Portable Party Playing Cards in Yellow Design**BeoTnp**£12.01**0.0★0 rev](https://www.amazon.co.uk/dp/B0H1HBPWT9) [4**Really Good Conversations for Kids 1: Social Skills & Active Listening**Really Good Conversations**£12.03**4.3★188 rev](https://www.amazon.co.uk/dp/B0BTXQ6S4H) [5**Family Tales Conversation Starter Cards for Family & Friends Deep Talk Question Fun Game for Dinner Party Travel Icebreaker Card Game to Build Connections for Adults & Teens (pink)**Generic**£7.48**0.0★0 rev](https://www.amazon.co.uk/dp/B0GFMX2Z75)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ERQUET 150 Family Conversation Cards Family Bonding Card Games for Families Funny Families Games Prompts for Meaningful Connections for Deeper Connections Adult Card Game Couples and Teens**ERQUET**£10.22**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H48CY8PS) [**150 Conversation Cards Fun Family Games for Kids Perfect for Dinners Road Trips Classrooms & Game Nights Gifts & Gatherings Conversation Starters to Spark Creativity**Generic**£14.94**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2Z9KSS6) [**BeoTnp Family Card Games Set Interactive Memory Card Game for Family Game Nights & Travel Portable Party Playing Cards in Yellow Design**BeoTnp**£12.01**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1HBPWT9) [**150 Conversation Cards for Couples Family Storytelling and Connection**Lotsdonxia**£10.22**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTM25HKZ) [**150 Family Conversation Cards for Families Couples Teens and Adults**SGETHCH**£10.33**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GT7XF4V2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**150 Conversation Cards Fun Family Games for Kids Perfect for Dinners Road Trips Classrooms & Game Nights Gifts & Gatherings Conversation Starters to Spark Creativity**Generic**£14.94**0.0★**▲ 515%**](https://www.amazon.co.uk/dp/B0H2Z9KSS6) [**BeoTnp Family Card Games Set Interactive Memory Card Game for Family Game Nights & Travel Portable Party Playing Cards in Yellow Design**BeoTnp**£12.01**0.0★**▲ 513%**](https://www.amazon.co.uk/dp/B0H1HBPWT9) [**150 Conversation Cards for Couples Family Storytelling and Connection**Lotsdonxia**£10.22**0.0★**▲ 509%**](https://www.amazon.co.uk/dp/B0GTM25HKZ) [**ERQUET 150 Family Conversation Cards Family Bonding Card Games for Families Funny Families Games Prompts for Meaningful Connections for Deeper Connections Adult Card Game Couples and Teens**ERQUET**£10.22**1.0★**▲ 507%**](https://www.amazon.co.uk/dp/B0H48CY8PS) [**Family Tales Conversation Starter Cards for Family & Friends Deep Talk Question Fun Game for Dinner Party Travel Icebreaker Card Game to Build Connections for Adults & Teens (yellow)**Generic**£9.05**0.0★**▲ 505%**](https://www.amazon.co.uk/dp/B0GFN1BQJF)
**~~View all trending →~~**
## **What buyers say about tales cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**48%
*“Great game for all the family”*
**Quality-Overall**14%
*“The quality is great”*
**Value For Money**12%
*“value for money”*
**Reading/Writing Skills**7%
*“Really great conversation starters for more meaningful connection”*
**Developmental Needs**5%
*“Great for young minds”*
**Advertised Vs Actual Product**4%
*“As Described”*
**Educational-Overall**4%
*“Its a good learning game as well as you learn more about your family”*
**Weight Light**3%
*“light”*
**Collectibles**3%
*“Good Cards”*
**Ease Of Use**1%
*“Easy to use as well”*
### **What buyers complain about **
**Fun/Entertainment Experience**75%
*“Not fun”*
**Connectivity-Overall**25%
*“Not good for relationships”*
### **Top return reasons **
**Value For Money**15%
**Quality-Overall**13%
**Advertised Vs Actual Product**13%
**Scratch Resistance**12%
**Product Condition**12%
**Functionality-Overall**8%
**Gifting Purpose**8%
**Print Quality**4%
**Compatibility-Overall**4%
**Fun/Entertainment Experience**4%
## **Common questions**
- **Is tales cards profitable to sell on Amazon United Kingdom?**
- The niche generates £112K/yr across 16 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +29.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the tales cards niche?**
- 13 brands and 32 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in tales cards?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Connectivity-Overall. The return rate is 0.7%.
- **What does it cost to enter the tales cards niche?**
- Listings span £6.57–£20.25; the average listing price is £11.76 (sweet spot $15–$100). The average incumbent carries 1,421 reviews — the moat a new listing must climb.
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