[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-sylvanian-families":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":184,"baselines":223,"demand":228,"seasonality":351,"brandShare":352,"products":361,"feedback":598,"searchTerms":739,"related":787,"lastUpdated":167},"9d73c594-1f2e-437a-95d4-188a2e52e5cc","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":172,"pageQuality":173,"unitsSoldMin":174,"unitsSoldAvgMin":175,"unitsSoldAvgMax":176,"revenueMin":177,"revenueMax":178,"avgBrandAgeMonths":179,"avgSellerAgeDays":180,"top20ClickShare":181,"top20BrandShare":151,"primePct":182,"oosRate":183},709858,2431020,2.594,-0.0817,0.016,0.2692,1,4.73,981,18.25,6.01,70.19,62,60000,0.7419,0.0078,3,5,"sylvanian families","sylvanian-families","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsylvanian-families","Dolls & Accessories","2026-07-29T19:26:19.424242+00:00",2,4,144,[],133,0,50000,250,500,912500,1095000,34,170,0.7118,0.9516,0.0163,{"score":185,"verdict":186,"components":187},51,"watch",[188,193,196,200,203,205,208,213,216,219],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",69,0.15,709857.84,{"key":194,"score":195,"weight":191,"raw":148},"growth",21,{"key":197,"score":198,"weight":199,"raw":149},"conversion",20,0.1,{"key":201,"score":202,"weight":191,"raw":150},"competition",88,{"key":204,"score":173,"weight":199,"raw":151},"brandShare",{"key":206,"score":207,"weight":199,"raw":152},"qualityGap",17,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",63,0.05,980.76,{"key":214,"score":215,"weight":199,"raw":160},"returns",96,{"key":217,"score":218,"weight":211,"raw":154},"avgPrice",83,{"key":220,"score":221,"weight":211,"raw":222},"priceRange",84,0.8599252103459022,{"avgRating":224,"medianPrice":225,"medianReturnRate":226,"nichesTracked":227},4.36,12.12,0.0064,27606,{"points":229,"droppedPartialWeek":350},[230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347],{"week":231,"volume":232},"2025-10-26",48143,{"week":234,"volume":235},"2025-11-02",56922,{"week":237,"volume":238},"2025-11-09",64861,{"week":240,"volume":241},"2025-11-16",75398,{"week":243,"volume":244},"2025-11-23",138175,{"week":246,"volume":247},"2025-11-30",141815,{"week":249,"volume":250},"2025-12-07",107313,{"week":252,"volume":253},"2025-12-14",104576,{"week":255,"volume":256},"2025-12-21",107520,{"week":258,"volume":259},"2025-12-28",74194,{"week":261,"volume":262},"2026-01-04",52996,{"week":264,"volume":265},"2026-01-11",39559,{"week":267,"volume":268},"2026-01-18",41770,{"week":270,"volume":271},"2026-01-25",35667,{"week":273,"volume":274},"2026-02-01",36260,{"week":276,"volume":277},"2026-02-08",34209,{"week":279,"volume":280},"2026-02-15",35320,{"week":282,"volume":283},"2026-02-22",34123,{"week":285,"volume":286},"2026-03-01",30237,{"week":288,"volume":289},"2026-03-08",31441,{"week":291,"volume":292},"2026-03-15",40377,{"week":294,"volume":295},"2026-03-22",31976,{"week":297,"volume":298},"2026-03-29",33128,{"week":300,"volume":301},"2026-04-05",42644,{"week":303,"volume":304},"2026-04-12",30601,{"week":306,"volume":307},"2026-04-19",29050,{"week":309,"volume":310},"2026-04-26",26310,{"week":312,"volume":313},"2026-05-03",28119,{"week":315,"volume":316},"2026-05-10",30529,{"week":318,"volume":319},"2026-05-17",28677,{"week":321,"volume":322},"2026-05-24",27564,{"week":324,"volume":325},"2026-05-31",28286,{"week":327,"volume":328},"2026-06-07",31587,{"week":330,"volume":331},"2026-06-14",30987,{"week":333,"volume":334},"2026-06-21",29669,{"week":336,"volume":337},"2026-06-28",45888,{"week":339,"volume":340},"2026-07-05",31695,{"week":342,"volume":343},"2026-07-12",28316,{"week":345,"volume":346},"2026-07-19",28409,{"week":348,"volume":349},"2026-07-26",32221,false,null,{"top":353,"otherBrandCount":173,"otherClickShare":360},[354,357],{"brand":355,"clickShare":356},"Sylvanian Families",0.8865999999999998,{"brand":358,"clickShare":359},"EPOCH",0.1132,0.00020000000000020002,[362,373,383,393,403,414,424,433,443,453,463,472,482,493,502,512,521,531,541,550,559,570,579,589],{"asin":363,"title":364,"brand":355,"imageUrl":365,"price":366,"rating":367,"reviews":368,"clickShare90":369,"clickShare360":370,"launchDate":371,"amazonUrl":372},"B09S3ST9V7","Sylvanian Families 5567 Red Roof Cosy Cottage Doll-house","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Vn0jNj9eL.jpg",19.45,4.8,2708,0.0646,0.0425,"2022-05-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09S3ST9V7",{"asin":374,"title":375,"brand":358,"imageUrl":376,"price":377,"rating":367,"reviews":378,"clickShare90":379,"clickShare360":380,"launchDate":381,"amazonUrl":382},"B0DP95GJ6M","Sylvanian Families - Fantastical Fairytale Friends Set 5842","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415Ra+fkZtL.jpg",19.54,242,0.0619,0.026,"2025-02-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP95GJ6M",{"asin":384,"title":385,"brand":355,"imageUrl":386,"price":387,"rating":367,"reviews":388,"clickShare90":389,"clickShare360":390,"launchDate":391,"amazonUrl":392},"B0DP92RZ9Z","Sylvanian Families - Flowering Princesses Set 5809","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51UvdPyxcnL.jpg",17.97,158,0.0518,0.0234,"2025-01-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP92RZ9Z",{"asin":394,"title":395,"brand":355,"imageUrl":396,"price":397,"rating":367,"reviews":398,"clickShare90":399,"clickShare360":400,"launchDate":401,"amazonUrl":402},"B0F4LCSH3G","Sylvanian Families - 5820 Amusement Park Ride Set -Ride the Waves- Dollhouse Playsets Centre","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41e2rVtf9EL.jpg",13.49,68,0.0477,0.0197,"2025-05-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F4LCSH3G",{"asin":404,"title":405,"brand":355,"imageUrl":406,"price":407,"rating":408,"reviews":409,"clickShare90":410,"clickShare360":411,"launchDate":412,"amazonUrl":413},"B07CRL8SWP","Sylvanian Families Grocery Market - dollhouse playset 5315 30","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51OxPv5W2UL.jpg",23.79,4.7,1548,0.0431,0.041,"2018-04-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07CRL8SWP",{"asin":415,"title":416,"brand":355,"imageUrl":417,"price":418,"rating":408,"reviews":419,"clickShare90":420,"clickShare360":421,"launchDate":422,"amazonUrl":423},"B083L1X1BZ","Sylvanian Families - Family Campervan","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51JC2T15EjL.jpg",26.53,1890,0.0429,0.0366,"2020-01-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB083L1X1BZ",{"asin":425,"title":426,"brand":355,"imageUrl":427,"price":428,"rating":408,"reviews":429,"clickShare90":430,"clickShare360":431,"launchDate":391,"amazonUrl":432},"B0DP92RZB1","Sylvanian Families - Deer Family 5799","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ekaVEMXwL.jpg",16.53,439,0.0417,0.0333,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP92RZB1",{"asin":434,"title":435,"brand":355,"imageUrl":436,"price":437,"rating":367,"reviews":438,"clickShare90":439,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B0CQM46TB6","Sylvanian Families - 5735 Flora Rabbit Family - Dollhouse Playsets [Blue Checkered]","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UXmDk9swL.jpg",17.88,563,0.0375,0.0164,"2023-12-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CQM46TB6",{"asin":444,"title":445,"brand":355,"imageUrl":446,"price":447,"rating":408,"reviews":448,"clickShare90":449,"clickShare360":450,"launchDate":451,"amazonUrl":452},"B0190G4T24","Sylvanian Families - Sea Otter Family 5803","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+ISbL2ikL.jpg",14.05,277,0.0372,0.0314,"2024-12-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0190G4T24",{"asin":454,"title":455,"brand":355,"imageUrl":456,"price":457,"rating":367,"reviews":458,"clickShare90":459,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B07MJ7DY3F","Sylvanian Families Kitchen Play Set 5341","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51FtZ5hTUTL.jpg",12.64,3903,0.034,0.0255,"2019-01-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07MJ7DY3F",{"asin":464,"title":465,"brand":355,"imageUrl":466,"price":467,"rating":408,"reviews":468,"clickShare90":469,"clickShare360":470,"launchDate":391,"amazonUrl":471},"B018XNPLCM","Sylvanian Families - Sea Otter Sisters-Splashy Snorkel Set- 5804","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cem8oo8QL.jpg",12.66,153,0.0318,0.0195,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB018XNPLCM",{"asin":473,"title":474,"brand":358,"imageUrl":475,"price":476,"rating":408,"reviews":477,"clickShare90":478,"clickShare360":479,"launchDate":480,"amazonUrl":481},"B0GC7Z6VLH","EPOCH Sylvanian Families Baby Woodland Fairy Blind Bag","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+EHCvOMKL.jpg",6.94,38,0.0311,0.0167,"2025-12-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GC7Z6VLH",{"asin":483,"title":484,"brand":355,"imageUrl":485,"price":486,"rating":487,"reviews":488,"clickShare90":489,"clickShare360":490,"launchDate":491,"amazonUrl":492},"B0DP945NPT","EPOCH Sylvanian Families - 5808 Doughnut Trolley","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51T9dixi9GL.jpg",28.01,4.6,161,0.0307,0.0207,"2024-12-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP945NPT",{"asin":494,"title":495,"brand":355,"imageUrl":496,"price":497,"rating":367,"reviews":498,"clickShare90":499,"clickShare360":500,"launchDate":441,"amazonUrl":501},"B0CQM46J89","Sylvanian Families - 5748 Nursery Friends - Rainy Day Duo - Dollhouse Playsets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F318CDm0hFBL.jpg",11.56,532,0.0298,0.0312,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CQM46J89",{"asin":503,"title":504,"brand":355,"imageUrl":505,"price":506,"rating":367,"reviews":507,"clickShare90":508,"clickShare360":509,"launchDate":510,"amazonUrl":511},"B00HRRAK7W","Sylvanian Families Hedgehog Family - dollhouse playset 4018 Brown","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51F87KN7KSL.jpg",16.81,6166,0.0264,0.0219,"2004-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00HRRAK7W",{"asin":513,"title":514,"brand":355,"imageUrl":515,"price":516,"rating":408,"reviews":517,"clickShare90":518,"clickShare360":519,"launchDate":441,"amazonUrl":520},"B0CQM3H9JZ","Sylvanian Families - 5747 Nursery Friends - Walk Along Duo - Dollhouse Playsets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-L4hA7HHL.jpg",12.07,454,0.022,0.0175,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CQM3H9JZ",{"asin":522,"title":523,"brand":355,"imageUrl":524,"price":525,"rating":367,"reviews":526,"clickShare90":527,"clickShare360":528,"launchDate":529,"amazonUrl":530},"B0B34QDZFX","EPOCH Sylvanian Families Plastic Chocolate Rabbit Family Multicolor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511SO6FTPLL.jpg",16.29,1841,0.0216,0.028,"2022-06-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B34QDZFX",{"asin":532,"title":533,"brand":355,"imageUrl":534,"price":535,"rating":367,"reviews":536,"clickShare90":537,"clickShare360":538,"launchDate":539,"amazonUrl":540},"B08R9V3VH6","Sylvanian Families 5532 Triplets Care Set - Dollhouse Playsets Yellow blue mint green pink red","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Cop-mKPiL.jpg",12.81,2691,0.0209,0.0186,"2020-12-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08R9V3VH6",{"asin":542,"title":543,"brand":355,"imageUrl":544,"price":545,"rating":408,"reviews":546,"clickShare90":547,"clickShare360":548,"launchDate":441,"amazonUrl":549},"B0CQP6XJC7","Sylvanian Families - 5741 Triple Bunk Beds - Dollhouse Playsets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bPtrsXleL.jpg",7.64,986,0.0181,0.0178,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CQP6XJC7",{"asin":551,"title":552,"brand":355,"imageUrl":553,"price":554,"rating":367,"reviews":555,"clickShare90":556,"clickShare360":557,"launchDate":422,"amazonUrl":558},"B0842P1RH4","Sylvanian Families Lakeside Lodge - dollhouse playset 5451","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51WHD5+MIuL.jpg",27.5,1256,0.0169,0.0325,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0842P1RH4",{"asin":560,"title":561,"brand":355,"imageUrl":562,"price":563,"rating":564,"reviews":565,"clickShare90":566,"clickShare360":567,"launchDate":568,"amazonUrl":569},"B0C1TBJ56Z","Sylvanian Families 5716 Red Roof Country Home -Secret Attic Playroom- Dollhouse Playsets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51dCT53dkgL.jpg",64.22,4.5,743,0.0168,0.0278,"2023-06-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C1TBJ56Z",{"asin":571,"title":572,"brand":355,"imageUrl":573,"price":574,"rating":408,"reviews":575,"clickShare90":576,"clickShare360":440,"launchDate":577,"amazonUrl":578},"B087MSC9QF","Sylvanian Families 5458 Persian Cat Triplets Dolls - dollhouse playsets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YBEqhuZFL.jpg",8.92,1995,0.0141,"2020-01-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB087MSC9QF",{"asin":580,"title":581,"brand":355,"imageUrl":582,"price":583,"rating":408,"reviews":584,"clickShare90":585,"clickShare360":586,"launchDate":587,"amazonUrl":588},"B0DVSTY4T7","Sylvanian Families Baby Blooming Friends Series","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41sS2zYGxjL.jpg",8.78,64,0.0136,0.003,"2025-02-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DVSTY4T7",{"asin":590,"title":591,"brand":355,"imageUrl":592,"price":593,"rating":408,"reviews":594,"clickShare90":595,"clickShare360":596,"launchDate":401,"amazonUrl":597},"B0F4LVKT9L","Sylvanian Families - 5819 Amusement Park Ride Set -Plane & Train- Dollhouse Playsets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41s6qVIBWoL.jpg",12.04,52,0.0128,0.0098,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F4LVKT9L",{"love":599,"hate":667,"returnReasons":716},[600,607,614,621,628,635,642,649,655,661],{"topic":601,"percentOfMentions":602,"verbatims":603},"Quality-Overall",0.2557,[604,605,606],"A really lovely and detailed set,","Excellent product","Great quality",{"topic":608,"percentOfMentions":609,"verbatims":610},"Fun\u002FEntertainment Experience",0.1572,[611,612,613],"Hours of fun","Great toy","they enjoy playing with them -",{"topic":615,"percentOfMentions":616,"verbatims":617},"Gifting Purpose",0.1398,[618,619,620],"Birthday gift","Great gift","great gift idea",{"topic":622,"percentOfMentions":623,"verbatims":624},"Value For Money",0.1142,[625,626,627],"Good value for money","Good price","Really good set for its price",{"topic":629,"percentOfMentions":630,"verbatims":631},"Collectibles",0.11380000000000001,[632,633,634],"These were added to her collection","Great addition to SF collection","Adorable family that added to our collection",{"topic":636,"percentOfMentions":637,"verbatims":638},"Advertised Vs Actual Product",0.0699,[639,640,641],"As advertised","As expected","same as the picture",{"topic":643,"percentOfMentions":644,"verbatims":645},"Add-Ons\u002FAttachments",0.0215,[646,647,648],"The accessories that it comes with are also super cute","lovely accessories which I hope won't get lost","comes with plenty of cute accessories",{"topic":650,"percentOfMentions":651,"verbatims":652},"Assembly\u002FInstallation",0.0161,[653,654],"Cute and easy to assemble","Well put together product perfect for my granddaughter",{"topic":656,"percentOfMentions":657,"verbatims":658},"Creativity",0.0134,[659,660],"Brilliant quality always and super cute characters and accessories, I highly reccomend as they're brilliant for developing a child's imagination\u002Fcreativity through play","Stretches a childs imagination",{"topic":662,"percentOfMentions":663,"verbatims":664},"Color",0.0129,[665,666],"Colourful","Pretty",[668,675,681,686,690,695,699,703,707,712],{"topic":669,"percentOfMentions":670,"verbatims":671},"Size-Overall",0.2963,[672,673,674],"So small","shoes are tiny though","some of the pieces are so tiny",{"topic":622,"percentOfMentions":676,"verbatims":677},0.2839,[678,679,680],"Too expensive","Expensive","Over priced",{"topic":636,"percentOfMentions":682,"verbatims":683},0.0741,[684,685],"wasnt as advertised","Not what is in the first picture",{"topic":650,"percentOfMentions":687,"verbatims":688},0.037000000000000005,[689],"Would be better if it was all connected initially versus putting it together",{"topic":691,"percentOfMentions":692,"verbatims":693},"Functionality-Overall",0.018500000000000003,[694],"Did not stand up",{"topic":696,"percentOfMentions":692,"verbatims":697},"Developmental Needs",[698],"Some small pieces as stated so not suitable for any younger",{"topic":700,"percentOfMentions":692,"verbatims":701},"Material Quality",[702],"Cheap little plastic",{"topic":704,"percentOfMentions":692,"verbatims":705},"Defective Material\u002FParts",[706],"The things did not stand up",{"topic":708,"percentOfMentions":709,"verbatims":710},"Product Condition",0.0123,[711],"I am going to have to somehow find new box",{"topic":713,"percentOfMentions":709,"verbatims":714},"Thickness",[715],"the covers are very thin",[717,719,721,723,725,727,729,732,735,738],{"reason":615,"pct":718},0.4147,{"reason":669,"pct":720},0.18600000000000003,{"reason":704,"pct":722},0.1008,{"reason":636,"pct":724},0.08529999999999999,{"reason":622,"pct":726},0.0698,{"reason":601,"pct":728},0.031,{"reason":730,"pct":731},"Certifications",0.0233,{"reason":733,"pct":734},"Leak-Proof",0.0155,{"reason":736,"pct":737},"Ease Of Cleaning",0.0078000000000000005,{"reason":662,"pct":737},[740,744,749,753,758,763,768,773,778,783],{"term":163,"volume":741,"growthQoq":742,"conversionRate":743},1544975,-0.0443,0.0127,{"term":745,"volume":746,"growthQoq":747,"conversionRate":748},"sylvanian families blind bag",122589,-0.1065,0.0153,{"term":750,"volume":751,"growthQoq":752,"conversionRate":390},"sylvanian families figures",195295,-0.377,{"term":754,"volume":755,"growthQoq":756,"conversionRate":757},"sylvanian families house",118546,0.0867,0.0118,{"term":759,"volume":760,"growthQoq":761,"conversionRate":762},"sylvanian family",66587,-0.1974,0.0132,{"term":764,"volume":765,"growthQoq":766,"conversionRate":767},"sylvanian",61547,0.1109,0.0103,{"term":769,"volume":770,"growthQoq":771,"conversionRate":772},"slyvanianvian family",61640,0.1435,0.0108,{"term":774,"volume":775,"growthQoq":776,"conversionRate":777},"sylvanian families furniture",56957,-0.1509,0.0152,{"term":779,"volume":780,"growthQoq":781,"conversionRate":782},"calico critters",28739,0.1764,0.004,{"term":784,"volume":785,"growthQoq":786,"conversionRate":777},"sylvanian family sets",27704,0.0574,[788,793,798,804,810,815],{"title":789,"href":790,"score":190,"verdict":186,"marketSize":791,"growth90":792},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",111806.89,1.1229,{"title":794,"href":795,"score":190,"verdict":186,"marketSize":796,"growth90":797},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":799,"href":800,"score":190,"verdict":801,"marketSize":802,"growth90":803},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":805,"href":806,"score":807,"verdict":186,"marketSize":808,"growth90":809},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":811,"href":812,"score":807,"verdict":186,"marketSize":813,"growth90":814},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":816,"href":817,"score":818,"verdict":186,"marketSize":819,"growth90":820},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]