---
title: "Sword — £103K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/sword"
last_updated: "2026-07-31T12:03:12.446Z"
locale: en
meta:
description: "Niche score 59/100 · £103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sword — £103K/yr Amazon UK Niche (2026) - Flapen"
---
# **sword**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 20Conversion 14Competition 86Returns 83Price range 61Avg price 89Brand share 95Review moat 81Quality gap 85
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£20.55**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****381.31**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.96–£143.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£103K**
£103K/yr · 459K searches
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, sword is a £103K/yr Amazon United Kingdom market (459K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sword market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£123K–£164K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **72%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**81**
**Top-5 brand share**
**38%**
Top 20: 81%
**Top-5 click share**
**29%**
Top 20: 64%
**Open market**
**57%**
- Wicked Costumes11% - 57 SPECIAL REPLICAS9% - SHASHAYA7% - Spinosaurus6% - I LOVE FANCY DRESS5% - Smiffys4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.
23K18KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/sword/trend)
## **Top sword search terms**
- **sword**207K/yr-7.2%0.5% conv. - **swords**39K/yr-8.2%0.4% conv. - **toy sword**38K/yr-18.7%2.2% conv. - **wooden sword**25K/yr-14.0%0.9% conv. - **plastic sword**19K/yr-13.2%2.9% conv. - **kids sword**14K/yr-23.9%2.5% conv. - **swords for kids**12K/yr-0.4%1.9% conv. - **larp sword**9K/yr+18.1%0.7% conv. - **toy swords**9K/yr+0.1%1.4% conv. - **toy swords for boys**12K/yr-24.6%2.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/sword/search-terms)
## **Top sword products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£9K12%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wicked Costumes Adult Knight Sword Medieval Fancy Dress Weapon Accessory for Halloween & Themed Parties**Wicked Costumes**£7.65**4.6★87 rev](https://www.amazon.co.uk/dp/B0CCW5TYDK) [2**SHASHAYA Japanese Anime Sword 75cm(30in) Bamboo Samurai Katana Sword Handmade Katana Anime Cosplay Props Bamboo Blade Toys for Kids Boys Girls Gift Party Favor**SHASHAYA**£20.25**4.5★183 rev](https://www.amazon.co.uk/dp/B0B2NPQTXK) [3**Adults Gladiator Sword - Pack of 1-29.5/75cm Roman Viking Barbarian Cosplay Fake Plastic Sword - Mens Womens TV/Film Game Warrior Historical Fancy Dress Costume Accessory**I LOVE FANCY DRESS**£9.91**4.4★284 rev](https://www.amazon.co.uk/dp/B01KMN45VY) [4**Smiffys Weapons Set Brown with Sword & Wood Effect Shield 39cm/15in Boys Fancy Dress Child Dress Up Accessories**Smiffys**£6.75**3.5★1,000 rev](https://www.amazon.co.uk/dp/B004BA0WJE) [5**57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316**57 SPECIAL REPLICAS**£33.21**4.4★22 rev](https://www.amazon.co.uk/dp/B0H1CNJCYX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316**57 SPECIAL REPLICAS**£33.21**22 rev2mo ago](https://www.amazon.co.uk/dp/B0H1CNJCYX) [**Knight Toy Sword 2pcs Plastic Roman Sword for Medieval Warrior Costume Accessories Halloween Cosplay Props**Tanganan**£13.36**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G5X7W1SQ) [**Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party**Udekit**£27.42**144 rev8mo ago](https://www.amazon.co.uk/dp/B0G3W22TR9) [**2 Pack Fake Plastic Prop Sword 28 inches Length Plastic Medieval Sword Halloween Toys Renaissance Accessories for Kids & Adults**PARTYGEARS**£14.74**2 rev1y ago](https://www.amazon.co.uk/dp/B0FG71TTYG) [**Lezevn 2pcs 3D Printing Retractable Samurai Sword Creative Decompression Tricky Toy Retractable Toy Model**Lezevn**£5.85**14 rev1y ago](https://www.amazon.co.uk/dp/B0F66KYHL8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316**57 SPECIAL REPLICAS**£33.21**4.4★**▲ 265%**](https://www.amazon.co.uk/dp/B0H1CNJCYX) [**niCWhite Medieval Renaissance Belt with Sword Holster Dagger Frog Brown**niCWhite**£9.98**3.7★**▲ 218%**](https://www.amazon.co.uk/dp/B0CBCNMC3D) [**Knight Toy Sword 2pcs Plastic Roman Sword for Medieval Warrior Costume Accessories Halloween Cosplay Props**Tanganan**£13.36**5.0★**▲ 140%**](https://www.amazon.co.uk/dp/B0G5X7W1SQ) [**Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party**Udekit**£27.42**4.4★**▲ 113%**](https://www.amazon.co.uk/dp/B0G3W22TR9) [**MEMOFYND 1 Toy Sword Stainless Steel Toy Sword Can Retractable Toy Sword Role -Playing Props Martial Arts Performance Swords ChildrenS Small Toys**MEMOFYND**£7.98**4.1★**▲ 78%**](https://www.amazon.co.uk/dp/B0DV3GMJBR)
**~~View all trending →~~**
## **What buyers say about sword**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good product, just as advertised”*
**Value For Money**13%
*“that's totally fair enough at the price”*
**Strength**11%
*“Robust sword which holds up to play”*
**Fun/Entertainment Experience**7%
*“Kids enjoying them”*
**Advertised Vs Actual Product**7%
*“just as advertised”*
**Weight Light**6%
*“They seem decently made they aren't too heavy”*
**Design-Overall**4%
*“Well designed”*
**Size-Overall**4%
*“Great size”*
**Durability**3%
*“durable”*
**Brightness/Shine/Glow**2%
*“light up very well”*
### **What buyers complain about **
**Size-Overall**19%
*“A lot f cosplay swords out there are far too short”*
**Durability**12%
*“Broke very easily”*
**Quality-Overall**12%
*“Horrible Quality”*
**Advertised Vs Actual Product**9%
*“description of dimensions highly misleading”*
**Value For Money**8%
*“I don't think it was worth the price I paid”*
**Strength**5%
*“Super flimsy was cracked at the bottom when it came (20 minutes ago)”*
**Material Quality**4%
*“it's cheap, hollow plastic”*
**Defective Material/Parts**2%
*“The item din't work properly”*
**Battery Life**2%
*“Could not turn off - the switch did not seem to work so a bit of a bother with the batteries”*
**Instructions/User Manual/Troubleshooting**2%
*“INSTRUCTIONS”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**10%
**Defective Material/Parts**8%
**Durability**5%
**Functionality-Overall**5%
**Strength**4%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Battery Inclusion**2%
**Value For Money**2%
## **Common questions**
- **Is sword profitable to sell on Amazon United Kingdom?**
- The niche generates £103K/yr across 64 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the sword niche?**
- 44 brands and 81 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in sword?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.6%.
- **When does demand for sword peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the sword niche?**
- Listings span £2.96–£143.45; the average listing price is £20.55 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)