---
title: "Stranger Things Puzzle — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/stranger-things-puzzle"
last_updated: "2026-07-31T10:24:28.800Z"
locale: en
meta:
description: "Niche score 36/100 · £79K/yr market · 87K searches/yr · £15.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £79K/yr market · 87K searches/yr · £15.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stranger Things Puzzle — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **stranger things puzzle**
**Skip it**
Soft demand (-79.4% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 0Conversion 67Competition 16Returns 97Price range 65Avg price 75Brand share 0Review moat 84Quality gap 32
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****324.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.01**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£9.31–£25.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£79K**
£79K/yr · 87K searches
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-79.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stranger things puzzle is a £79K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stranger things puzzle market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£38K–£45K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#936**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Clementoni74% - Ravensburger26%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -79.4% search growth over the last 90 days.
7K5KDec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/stranger-things-puzzle/trend)
## **Top stranger things puzzle search terms**
- **stranger things puzzle**38K/yr-79.5%5.2% conv. - **stranger things jigsaw**32K/yr-78.4%5.5% conv. - **stranger things jigsaw puzzle 1000**9K/yr-76.8%7.0% conv. - **stranger things jigsaw puzzle**4K/yr-82.2%5.9% conv. - **stranger things puzzle 1000**4K/yr-95.5%6.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/stranger-things-puzzle/search-terms)
## **Top stranger things puzzle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£31K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ravensburger Stranger Things 1000 piece Panoramic Jigsaw Puzzle for Adults and Kids Age 12 Years Up**Ravensburger**£15.03**4.7★299 rev](https://www.amazon.co.uk/dp/B0DSZYK8FL) [2**Clementoni Jigsaw Puzzle 1000 pieces Stranger Things Netflix Puzzle for Adults 14-99 Years Compact box Made in Italy 37096**Clementoni**£12.09**4.6★337 rev](https://www.amazon.co.uk/dp/B0F8BH1FR2) [3**Clementoni Stranger Things Metamorphic Art with LED Light: 520-Piece puzzle Colour-Changing Scene with Eleven Friends and the Mind Flayer**Clementoni**£25.77**4.4★687 rev](https://www.amazon.co.uk/dp/B0F7LHQYDJ) [4**Clementoni Jigsaw Puzzle 1000 pieces stranger Things Netflix Puzzle for Adults 14-99 Years Compact box Made in Italy 39980**Clementoni**£9.31**4.8★152 rev](https://www.amazon.co.uk/dp/B0DWT2SB32) [5**Clementoni Jigsaw Puzzle Stranger Things Puzzle for Adults 14-99 Years Compact box Made in Italy 39978**Clementoni**£11.81**4.4★149 rev](https://www.amazon.co.uk/dp/B0DWT2V6R7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ravensburger Stranger Things 1000 piece Panoramic Jigsaw Puzzle for Adults and Kids Age 12 Years Up**Ravensburger**£15.03**299 rev11mo ago](https://www.amazon.co.uk/dp/B0DSZYK8FL) [**Clementoni Stranger Things Metamorphic Art with LED Light: 520-Piece puzzle Colour-Changing Scene with Eleven Friends and the Mind Flayer**Clementoni**£25.77**687 rev1y ago](https://www.amazon.co.uk/dp/B0F7LHQYDJ) [**Clementoni Stranger Things Metamorphic Art with LED Light: 520-Piece puzzle Colour-Changing Scene with Eleven vs Demogorgon**Clementoni**£25.09**687 rev1y ago](https://www.amazon.co.uk/dp/B0F7LLSLHD) [**Clementoni Jigsaw Puzzle 1000 pieces Stranger Things Netflix Puzzle for Adults 14-99 Years Compact box Made in Italy 37096**Clementoni**£12.09**337 rev1y ago](https://www.amazon.co.uk/dp/B0F8BH1FR2) [**Clementoni Jigsaw Puzzle 1000 pieces stranger Things Netflix Puzzle for Adults 14-99 Years Compact box Made in Italy 39980**Clementoni**£9.31**152 rev1y ago](https://www.amazon.co.uk/dp/B0DWT2SB32)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clementoni Stranger Things 39713 Puzzle 1000 Pieces Adult Puzzles Netflix Puzzles Made in Italy**Clementoni**£11.35**4.8★**▲ 232%**](https://www.amazon.co.uk/dp/B0BTDKDQNR) [**Ravensburger Stranger Things 1000 piece Panoramic Jigsaw Puzzle for Adults and Kids Age 12 Years Up**Ravensburger**£15.03**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B0DSZYK8FL) [**Clementoni Stranger Things Metamorphic Art with LED Light: 520-Piece puzzle Colour-Changing Scene with Eleven Friends and the Mind Flayer**Clementoni**£25.77**4.4★**▲ 31%**](https://www.amazon.co.uk/dp/B0F7LHQYDJ) [**Clementoni Stranger Things Metamorphic Art with LED Light: 520-Piece puzzle Colour-Changing Scene with Eleven vs Demogorgon**Clementoni**£25.09**4.4★**▲ 14%**](https://www.amazon.co.uk/dp/B0F7LLSLHD) [**Clementoni Jigsaw Puzzle 1000 pieces stranger Things Netflix Puzzle for Adults 14-99 Years Compact box Made in Italy 39980**Clementoni**£9.31**4.8★**— 2%**](https://www.amazon.co.uk/dp/B0DWT2SB32)
**~~View all trending →~~**
## **What buyers say about stranger things puzzle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“Good quality jigsaw”*
**Value For Money**27%
*“Great value for money”*
**Fun/Entertainment Experience**17%
*“Family fun”*
**Size-Overall**4%
*“really good size”*
**Collectibles**4%
*“My son is 10 years old and loves puzzles, this is a lovely addition to our collection, good quality”*
**Advertised Vs Actual Product**3%
*“Exactly what is says on the tin”*
**Color**2%
*“it has bright colours”*
### **What buyers complain about **
**Quality-Overall**33%
*“Really poor quality”*
**Assembly/Installation**20%
*“finally got around to build it their are pieces missing what a disappointment not worth the money spent on it”*
**Color**17%
*“an extra piece of a different colour not possibly from it”*
**Hard Feel**17%
*“This is hard”*
**Size-Overall**3%
*“Pieces are quite small”*
### **Top return reasons **
**Defective Material/Parts**40%
**Functionality-Overall**20%
**Advertised Vs Actual Product**20%
**Touch/Button Controls**20%
## **Common questions**
- **Is stranger things puzzle profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -79.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the stranger things puzzle niche?**
- 2 brands and 31 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in stranger things puzzle?**
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Color. The return rate is 0.5%.
- **What does it cost to enter the stranger things puzzle niche?**
- Listings span £9.31–£25.77; the average listing price is £15.01 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.
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