---
title: "Search terms — stone age costume boys - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/stone-age-costume-boys/search-terms"
last_updated: "2026-07-31T18:53:04.600Z"
locale: en
meta:
  description: "Niche score 40/100 · £18K/yr market · 73K searches/yr · £14.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £18K/yr market · 73K searches/yr · £14.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — stone age costume boys - Flapen"
---

# **stone age costume boys**

**Skip it**

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 5Conversion 21Competition 67Returns 30Price range 80Avg price 72Brand share 46Review moat 92Quality gap 63

**Review moat**

**Great****156.36**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£3.30–£66.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£14.68**

avg listing price — sweet spot $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£18K**

£18K/yr · 73K searches

**Growth**

**Bad****-40.9%**

90-day search growth — must beat 0% to launch