---
title: "Sticki Rolls Series 2 — £18K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/sticki-rolls-series-2"
last_updated: "2026-07-31T13:52:42.430Z"
locale: en
meta:
description: "Niche score 42/100 · £18K/yr market · 46K searches/yr · £11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £18K/yr market · 46K searches/yr · £11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sticki Rolls Series 2 — £18K/yr Amazon UK Niche (2026) - Flapen"
---
# **sticki rolls series 2**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 6Conversion 42Competition 48Returns 97Price range 56Avg price 46Brand share 8Review moat 96Quality gap 80
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****80.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.68–£29.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.55**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-37.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£18K**
£18K/yr · 46K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, sticki rolls series 2 is a £18K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sticki rolls series 2 market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£23K–£29K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#276**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **35%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **16 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**1%**
- STICKI ROLLS64% - Sky Castle11% - Generic11% - Goorder6% - FURISENG4% - ERCHUTH2% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -37.1% search growth over the last 90 days.
2K1KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/sticki-rolls-series-2/trend)
## **Top sticki rolls series 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£5K40%£7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STICKI ROLLS Sky Castle Sticki Station S2 Wearable Shareable Stickers Ultimate DIY Sticker Jewellery Kit Bracelets and Necklaces Petit**STICKI ROLLS**£14.60**4.7★220 rev](https://www.amazon.co.uk/dp/B0F47RGYHV) [2**Sticky Rolls Wearable & Shareable Sticker Bracelet 120 Stickers Assorted Colours and Styles**Generic**£19.98**4.3★10 rev](https://www.amazon.co.uk/dp/B0FXXQFVFC) [3**Sticki Rolls Sticki Station S3 Wearable Shareable Sticker Bracelet Jewellery Kit**STICKI ROLLS**£16.93**4.7★4 rev](https://www.amazon.co.uk/dp/B0H2N6NM2Y) [4**Sky Castle Sticki Rolls Sticki Book Series 2 Wearable & Shareable Sticker Bracelet 120 Mini Stickers Bracelet and Sticki Book Assorted colours and styles**Sky Castle**£7.55**4.7★415 rev](https://www.amazon.co.uk/dp/B0F85RKNPK) [5**Sticki Rolls Sticki Book S3 Wearable Shareable Sticker Bracelets**STICKI ROLLS**£9.15**3.7★3 rev](https://www.amazon.co.uk/dp/B0H2MY1767)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sticki Rolls Sticki Station S3 Wearable Shareable Sticker Bracelet Jewellery Kit**STICKI ROLLS**£16.93**4 rev2mo ago](https://www.amazon.co.uk/dp/B0H2N6NM2Y) [**Sticki Rolls Sticki Book S3 Wearable Shareable Sticker Bracelets**STICKI ROLLS**£9.15**3 rev2mo ago](https://www.amazon.co.uk/dp/B0H2MY1767) [**Sticki Rolls Sticki Band Single Pack S3 Wearable Shareable Sticker Bracelets**STICKI ROLLS**£4.20**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2MTBZWV) [**Sticki Rolls Sticki Mates - Collectible Mini Character Sticker Dispenser Includes 50 Stickers & Backpack Clip**STICKI ROLLS**£4.36**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H2J55B7N) [**Sticky Rolls Bracelet Plastic Sticker Roll Bracelet Series for Kid Reusable**ERCHUTH**£5.94**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GVSCXTQD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sky Castle Sticki Rolls Anna & Erin BFF Pack Wearable Sticker Bracelets Friendship Bracelets Collectable Toys**Sky Castle**£7.06**4.6★**▲ 547%**](https://www.amazon.co.uk/dp/B0DTZ43NJ1) [**Sticki Rolls Sticki Band Single Pack S3 Wearable Shareable Sticker Bracelets**STICKI ROLLS**£4.20**0.0★**▲ 540%**](https://www.amazon.co.uk/dp/B0H2MTBZWV) [**Sticky Rolls Bracelet Plastic Sticker Roll Bracelet Series for Kid Reusable**ERCHUTH**£5.94**2.0★**▲ 539%**](https://www.amazon.co.uk/dp/B0GVSCXTQD) [**Sticki Rolls Sticki Mates - Collectible Mini Character Sticker Dispenser Includes 50 Stickers & Backpack Clip**STICKI ROLLS**£4.36**5.0★**▲ 538%**](https://www.amazon.co.uk/dp/B0H2J55B7N) [**Sticki Rolls Sticki Book S3 Wearable Shareable Sticker Bracelets**STICKI ROLLS**£9.15**3.7★**▲ 538%**](https://www.amazon.co.uk/dp/B0H2MY1767)
**~~View all trending →~~**
## **What buyers say about sticki rolls series 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**27%
*“Birthday gift”*
**Fun/Entertainment Experience**21%
*“Good fun”*
**Value For Money**14%
*“Value for money”*
**Quality-Overall**9%
*“The beads and charms feel good quality for the price”*
**Ease Of Use**6%
*“easy to use”*
**Adhesion/Stickiness**4%
*“The stickers are simple to use”*
**Collectibles**3%
*“Fun to make and collect”*
**Design-Overall**2%
*“The concept is clever”*
**Color**2%
*“The bright colours”*
**Stitch/Finish/Polish**2%
*“Happy stitch obsessed 9 year old who loves sticki rolls”*
### **What buyers complain about **
**Value For Money**32%
*“The price is a little steep for what I would pay for something of this kind”*
**Advertised Vs Actual Product**14%
*“Misleading do not buy”*
**Quality-Overall**10%
*“However, the current price of £25.99 feels steep for the quality provided”*
**Adhesion/Stickiness**4%
*“The only downside is that some of the stickers can be a bit fiddly for little fingers”*
**Strength**4%
*“A substantial cant be broken clip rather than the flimsy metal ones that you usually find”*
**Size-Overall**2%
*“they are a bit small”*
### **Top return reasons **
**Advertised Vs Actual Product**43%
**Gifting Purpose**17%
**Value For Money**13%
**Size-Overall**12%
**Adhesion/Stickiness**5%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Ease Of Use**2%
**Moist/Dry**2%
**Ethical Trade/Fair Trade**1%
## **Common questions**
- **Is sticki rolls series 2 profitable to sell on Amazon United Kingdom?**
- The niche generates £18K/yr across 20 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -37.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sticki rolls series 2 niche?**
- 7 brands and 64 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in sticki rolls series 2?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.5%.
- **What does it cost to enter the sticki rolls series 2 niche?**
- Listings span £3.68–£29.42; the average listing price is £11.55 (sweet spot $15–$100). The average incumbent carries 81 reviews — the moat a new listing must climb.
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