---
title: "Star Costume Kids — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/star-costume-kids"
last_updated: "2026-07-31T11:40:43.920Z"
locale: en
meta:
description: "Niche score 32/100 · £71K/yr market · 147K searches/yr · £13.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £71K/yr market · 147K searches/yr · £13.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Star Costume Kids — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **star costume kids**
**Skip it**
Soft demand (-47.9% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 1Conversion 45Competition 12Returns 42Price range 46Avg price 62Brand share 18Review moat 92Quality gap 68
**Review moat**
**Great****150.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.43**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£9.85–£19.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£71K**
£71K/yr · 147K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-47.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, star costume kids is a £71K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star costume kids market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£81K–£107K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#2,174**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **67%**
- **Out of stock**
- **29.4%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**3%**
- Generic51% - I LOVE FANCY DRESS24% - Smiffys9% - LOLANTA5% - HENBRANDT4% - Rubies4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.9% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 97.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/star-costume-kids/trend)
## **Top star costume kids search terms**
- **star costume**52K/yr-28.8%1.7% conv. - **star costume adult**10K/yr-46.2%4.0% conv. - **star costume kids**38K/yr-73.2%3.7% conv. - **star fancy dress**6K/yr-22.1%0.3% conv. - **star outfit**7K/yr-49.7%0.4% conv. - **adult star costume**5K/yr-60.6%3.1% conv. - **kids star costume**10K/yr-68.5%2.4% conv. - **childrens star fancy dress costume**4K/yr-78.7%0.0% conv. - **nativity star costume**8K/yr-85.7%5.0% conv. - **star nativity costume**7K/yr-95.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/star-costume-kids/search-terms)
## **Top star costume kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Adults Star Christmas Costume - Large Gold Star Costume with Face and Arm Holes - Mens Womens Unisex Novelty Christmas Nativity Fancy Dress Costume Outfit**Generic**£10.60**0.0★0 rev](https://www.amazon.co.uk/dp/B0G4W74DCT) [2**Adults Star Christmas Costume - Large Gold Star Costume with Face and Arm Holes - Mens Womens Unisex Novelty Christmas Nativity Fancy Dress Costume**I LOVE FANCY DRESS**£15.43**4.2★66 rev](https://www.amazon.co.uk/dp/B0BN8FL7QX) [3**Smiffys Shining Star Childs Costume Gold**Smiffys**£14.56**4.4★173 rev](https://www.amazon.co.uk/dp/B01H1BDXMM) [4**Star Costume Kids-Childrens Christmas Costume Gold Star Xmas Fancy Dress Outfit Nativity Play Pantomime Christmas Fancy Dress for Boys and Girls 3-8 Years**Generic**£9.98**0.0★0 rev](https://www.amazon.co.uk/dp/B0G4RWGK9L) [5**LOLANTA Girls Sequins Jazz Dance Costume Child Sparkle Mini Dress Hip Hop Dance Clothes Set Top+Pants+Socks Silver 11-12 years**LOLANTA**£18.86**4.5★615 rev](https://www.amazon.co.uk/dp/B07SV1RWWY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Adults Star Christmas Costume - Large Gold Star Costume with Face and Arm Holes - Mens Womens Unisex Novelty Christmas Nativity Fancy Dress Costume Outfit**Generic**£10.60**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G4W74DCT) [**Star Costume Kids-Childrens Christmas Costume Gold Star Xmas Fancy Dress Outfit Nativity Play Pantomime Christmas Fancy Dress for Boys and Girls 3-8 Years**Generic**£9.98**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G4RWGK9L) [**IMEKIS Women Star Sequins Fringe Bodysuit Halter V Neck Music Festival Party Dancewear Nightclub Costume Halloween Carnival Rave Outfit Black L**IMEKIS**£19.41**10 rev1y ago](https://www.amazon.co.uk/dp/B0FGD8FY7R) [**Adults Star Christmas Costume - Large Gold Star Costume with Face and Arm Holes - Mens Womens Unisex Novelty Christmas Nativity Fancy Dress Costume**I LOVE FANCY DRESS**£15.43**66 rev3y ago](https://www.amazon.co.uk/dp/B0BN8FL7QX) [**Kids Star Christmas Costume - Large - Large Gold Star Costume with Face and Arm Holes - Boys Girls Childs Fun Novelty Xmas Nativity Play Festive Fancy Dress Costume**I LOVE FANCY DRESS**£11.69**32 rev4y ago](https://www.amazon.co.uk/dp/B09LHZTG9N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOLANTA Girls Sequins Jazz Dance Costume Child Sparkle Mini Dress Hip Hop Dance Clothes Set Top+Pants+Socks Silver 11-12 years**LOLANTA**£18.86**4.5★**▲ 635%**](https://www.amazon.co.uk/dp/B07SV1RWWY) [**IMEKIS Women Star Sequins Fringe Bodysuit Halter V Neck Music Festival Party Dancewear Nightclub Costume Halloween Carnival Rave Outfit Black L**IMEKIS**£19.41**4.5★**▲ 613%**](https://www.amazon.co.uk/dp/B0FGD8FY7R) [**Adults Star Christmas Costume - Large Gold Star Costume with Face and Arm Holes - Mens Womens Unisex Novelty Christmas Nativity Fancy Dress Costume Outfit**Generic**£10.60**0.0★**▲ 489%**](https://www.amazon.co.uk/dp/B0G4W74DCT) [**Star Costume Kids-Childrens Christmas Costume Gold Star Xmas Fancy Dress Outfit Nativity Play Pantomime Christmas Fancy Dress for Boys and Girls 3-8 Years**Generic**£9.98**0.0★**▲ 107%**](https://www.amazon.co.uk/dp/B0G4RWGK9L) [**Adults Star Christmas Costume - Large Gold Star Costume with Face and Arm Holes - Mens Womens Unisex Novelty Christmas Nativity Fancy Dress Costume**I LOVE FANCY DRESS**£15.43**4.2★**▲ 12%**](https://www.amazon.co.uk/dp/B0BN8FL7QX)
**~~View all trending →~~**
## **What buyers say about star costume kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Great quality, super cute for festivals etc”*
**Fun/Entertainment Experience**33%
*“Just Fun”*
### **What buyers complain about **
**Length**50%
*“it didn't fit my in body length as I'm tall so had to return”*
### **Top return reasons **
**Size-Overall**62%
**Quality-Overall**12%
**Ease Of Use**6%
**Strap/String Quality**6%
**Strength**3%
**Hip Fit**3%
**Length**3%
**Shape/Style**3%
**Material Quality**3%
## **Common questions**
- **Is star costume kids profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -47.9%. Flapen's verdict: Skip it (32/100).
- **How competitive is the star costume kids niche?**
- 7 brands and 26 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in star costume kids?**
- Top complaints mined from reviews: Length. The return rate is 3.6%.
- **When does demand for star costume kids peak?**
- Demand peaks in Nov–Dec; the busiest month runs 97.0× the quietest.
- **What does it cost to enter the star costume kids niche?**
- Listings span £9.85–£19.41; the average listing price is £13.43 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.
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