---
title: "St Patricks Day Hat — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/st-patricks-day-hat"
last_updated: "2026-07-31T09:43:42.406Z"
locale: en
meta:
description: "Niche score 46/100 · £27K/yr market · 53K searches/yr · £6.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £27K/yr market · 53K searches/yr · £6.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "St Patricks Day Hat — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **st patricks day hat**
**Skip it**
Soft demand (-93.3% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 79Competition 55Returns 97Price range 0Avg price 18Brand share 55Review moat 95Quality gap 78
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****106.57**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£6.39**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£27K**
£27K/yr · 53K searches
**Growth**
**Bad****-93.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.39–£11.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, st patricks day hat is a £27K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st patricks day hat market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£32K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#1,340**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **71%**
- **Out of stock**
- **18.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**22%**
- HENBRANDT34% - GWAWG12% - Lizzy10% - YAMEIZE8% - DWTECH8% - Zidoley5%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -93.3% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, Mar · busiest ÷ quietest = 35.4×
[**Open Trend **](https://flapen.com/research/uk/toys-games/st-patricks-day-hat/trend)
## **Top st patricks day hat search terms**
- **irish hat**9K/yr-71.2%4.2% conv. - **leprechaun hat**10K/yr-81.5%8.2% conv. - **st patricks day hat**23K/yr-98.6%2.5% conv. - **st patricks day hats**11K/yr-99.6%5.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/st-patricks-day-hat/search-terms)
## **Top st patricks day hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HENBRANDT Adult Deluxe Green Leprechaun Top Hat with Ginger Beard St Patricks Day Accessories Velvet Hat One Size Irish Fancy Dress Costume Accessory for Men and Women**HENBRANDT**£4.75**4.4★1,201 rev](https://www.amazon.co.uk/dp/B00HW0QZFU) [2**Lizzy Green Velvet Top Hat with Beard Shamrock Clover Fancy Dress Hat St Patricks Day Costume Accessory Leprechaun Style Party Hat One Size Unisex Novelty Event Headwear**Lizzy**£4.96**3.9★2 rev](https://www.amazon.co.uk/dp/B0BVR4Y4NC) [3**HENBRANDT Adult Green Top Hat with Buckle and Gold Shamrock Decorations St Patricks Day Accessories Leprechaun Hat One Size Irish Fancy Dress Costume Accessory Novelty Hats for Men and Women**HENBRANDT**£4.82**4.2★134 rev](https://www.amazon.co.uk/dp/B004MPY7R6) [4**YAMEIZE St. Patricks Day Green Leaf - Bucket Hat for Women Men Irish Sun Hat Double-Side-Wear Reversible Green Fisherman Hat Costume Travel Beach Party**YAMEIZE**£6.75**4.6★34 rev](https://www.amazon.co.uk/dp/B0CRDZBFJS) [5**GWAWG Adult Deluxe Green Leprechaun Top Hat with Ginger Beard St Patricks Day Accessories Velvet Hat Fancy dress St Patricks day decorations Leprechaun Costume St Patricks Day Accessories**GWAWG**£5.19**3.0★2 rev](https://www.amazon.co.uk/dp/B0GD6RLQ35)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Unisex St. Patricks Shamrock Art Print Baseball Cap - Irish Celtic Ireland Hat (C)**Generic**£5.76**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GRG2LB2T) [**St Patricks Day Accessories - St Patricks Day Hat + St Patricks Day Clover Green Glasses St Paddys Day Accessories for Party Decorations for Kids Men Women Irish Gifts St Patrick Day (Four Leaf-2)**Zidoley**£6.72**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GL88YQ6Z) [**St Patricks Day Accessories - St Patricks Day Hat + St Patricks Day Clover Green Glasses St Paddys Day Accessories for Party Decorations for Kids Men Women Irish Gifts St Patrick Day (Four Leaf-1)**Zidoley**£6.67**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GL84C74D) [**Storm&Lighthouse Green Deluxe Velvet Leprechaun Top Hat with Ginger Beard One Size St Patricks Day Accessories Leprechaun Hat Novelty Irish Fancy Dress Accessory**Storm&Lighthouse**£6.74**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GJT5Y4R7) [**GWAWG Leprechaun Top Hat with Ginger Beard 6PCS St Patricks Day Hat with Bow Tie Necktie Clover Glasses & Necklace St Patricks Day Accessories Funny Irish Hat Costume Dress Up Gifts for Adults**GWAWG**£7.53**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GGHBRVP1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UZEXYO Green Shamrock Bucket Hat for St Patricks Day Irish Festival Accessories for Men Women Reversible Sun Hat (Style B)**UZEXYO**£3.80**0.0★**▲ 551%**](https://www.amazon.co.uk/dp/B0G512XTQ7) [**Unisex St. Patricks Shamrock Art Print Baseball Cap - Irish Celtic Ireland Hat (C)**Generic**£5.76**4.0★**▲ 513%**](https://www.amazon.co.uk/dp/B0GRG2LB2T) [**GWAWG Adult Deluxe Green Leprechaun Top Hat with Ginger Beard St Patricks Day Accessories Velvet Hat Fancy dress St Patricks day decorations Leprechaun Costume St Patricks Day Accessories**GWAWG**£5.19**3.0★**▲ 412%**](https://www.amazon.co.uk/dp/B0GD6RLQ35) [**Lizzy Green Velvet Top Hat with Beard Shamrock Clover Fancy Dress Hat St Patricks Day Costume Accessory Leprechaun Style Party Hat One Size Unisex Novelty Event Headwear**Lizzy**£4.96**3.9★**▲ 403%**](https://www.amazon.co.uk/dp/B0BVR4Y4NC) [**FIGCY Irish Balaclava for Men Ireland Tri-Colour Knitted Face Mask Stretch Fit Balaclava for St. Patricks Day Skiing and Winter Tortoiseshell Kneecap Design Ireland Gifts**FIGCY**£9.39**3.7★**▲ 362%**](https://www.amazon.co.uk/dp/B0GCZK2K2Y)
**~~View all trending →~~**
## **What buyers say about st patricks day hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“fab beard well made well with the cost bought 2”*
**Advertised Vs Actual Product**21%
*“as shown in description”*
**Value For Money**21%
*“Brilliant inexpensive piece of costume”*
**Material Quality**7%
*“Good quality materials well made”*
**Fun/Entertainment Experience**7%
*“Good cheap fun”*
**Size-Overall**4%
*“This is a good size and stretches to fit a large head no problem, and the holes are positioned correctly so you can see out of them and breath comfortably”*
**Gifting Purpose**3%
*“St Patrick's Day accessory”*
**Breathability**1%
*“still breathable through the nose”*
**Color**1%
*“The orange and green are true to the description and match the Irish tricolour”*
**Warmth**1%
*“The fabric is warm”*
### **What buyers complain about **
**Quality-Overall**40%
*“Utter rubbish”*
**Size-Overall**14%
*“To small”*
**Charging**7%
*“charged to return so wont be ordering from them again”*
**Material Quality**7%
*“the material its made from is a little iffy”*
**Thickness**5%
*“with the brim being a double thickness”*
**Strap/String Quality**5%
*“One of the elastic straps on the beard came off the first time I tried to put it on”*
**Stretchability/Expandability/Elasticity**5%
*“One of the elastic straps on the beard came off the first time I tried to put it on”*
### **Top return reasons **
**Size-Overall**56%
**Quality-Overall**13%
**Add-Ons/Attachments**6%
**Value For Money**6%
**Shape/Style**4%
**Functionality-Overall**2%
**Durability**2%
**Adhesion/Stickiness**2%
**Compatibility-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is st patricks day hat profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 21 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -93.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the st patricks day hat niche?**
- 14 brands and 54 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in st patricks day hat?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Charging. The return rate is 0.7%.
- **When does demand for st patricks day hat peak?**
- Demand peaks in Feb–Mar; the busiest month runs 35.4× the quietest.
- **What does it cost to enter the st patricks day hat niche?**
- Listings span £2.39–£11.22; the average listing price is £6.39 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)