---
title: "Trend — squishy toys - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/squishy-toys/trend"
last_updated: "2026-07-31T07:22:10.601Z"
locale: en
meta:
  description: "Niche score 73/100 · £159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 73/100 · £159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — squishy toys - Flapen"
---

# **squishy toys**

**Worth a look**

Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 97Conversion 18Competition 97Returns 99Price range 29Avg price 23Brand share 95Review moat 97Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+176.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Review moat**

**Incredible****67.99**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Market size**

**Okay****£159K**

£159K/yr · 1.4M searches

**Price range**

**Okay****£0.75–£20.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.37**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")