---
title: "Trend — squishy maker - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/squishy-maker/trend"
last_updated: "2026-07-31T16:03:47.575Z"
locale: en
meta:
  description: "Niche score 64/100 · £238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — squishy maker - Flapen"
---

# **squishy maker**

**Worth a look**

Shows demand growing +192.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 97Conversion 32Competition 38Returns 96Price range 63Avg price 86Brand share 43Review moat 85Quality gap 77

**Growth**

**Incredible****+192.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£19.20**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****292.94**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£8.39–£26.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£238K**

£238K/yr · 483K searches

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")