---
title: "Squishy Maker — £238K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/squishy-maker"
last_updated: "2026-07-31T12:03:17.599Z"
locale: en
meta:
description: "Niche score 64/100 · £238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Squishy Maker — £238K/yr Amazon UK Niche (2026) - Flapen"
---
# **squishy maker**
**Worth a look**
Shows demand growing +192.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 97Conversion 32Competition 38Returns 96Price range 63Avg price 86Brand share 43Review moat 85Quality gap 77
**Growth**
**Incredible****+192.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.20**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****292.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£8.39–£26.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£238K**
£238K/yr · 483K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, squishy maker is a £238K/yr Amazon United Kingdom market (483K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squishy maker market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£288K–£384K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#668**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **56%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**50**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**14%**
- John Adams41% - Highttoy13% - Doctor Squish10% - Character Options9% - Doodora7% - Canal Toys7% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +192.3% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/squishy-maker/trend)
## **Top squishy maker search terms**
- **squishy maker**167K/yr+186.1%1.9% conv. - **squishy making kit**97K/yr+286.8%1.9% conv. - **make your own squishy set**40K/yr+151.7%1.8% conv. - **squishy kit**21K/yr+174.6%0.7% conv. - **doctor squish squishy maker**30K/yr+176.2%4.4% conv. - **dr squish squishy maker**30K/yr+159.1%4.4% conv. - **squishy maker kit**21K/yr+135.1%2.2% conv. - **diy squishy kit**11K/yr+298.7%0.7% conv. - **doctor squish**15K/yr+95.2%3.4% conv. - **dr squish**13K/yr+150.9%3.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/squishy-maker/search-terms)
## **Top squishy maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£24K20%£48K30%£71K40%£95K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Adams | Doctor Squish Squishy Maker Refill Pack: Make your own squishies! | Arts & crafts | Ages 8+ Green**John Adams**£11.24**4.1★221 rev](https://www.amazon.co.uk/dp/B0BVC2STCR) [2**John Adams Doctor Squish Squishy Maker | Make Your Own Squishies | Social Media Sensation | Art & Craft Toy | Age 8+ | Includes Slime Sparkles & Confetti | Gift Idea for Birthday & Christmas**John Adams**£19.32**4.2★882 rev](https://www.amazon.co.uk/dp/B0BVC1Y6TV) [3**The Squeeze Ball Creator Creative Reusable Squeeze Ball Maker for Boys and Girls - Mix Fill and Squeeze Reusable Stress Ball Playset with Accessories**Character Options**£17.35**4.3★642 rev](https://www.amazon.co.uk/dp/B09YYBVJWG) [4**John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+**Doctor Squish**£26.23**3.9★29 rev](https://www.amazon.co.uk/dp/B0FCYWXKZH) [5**Doodora Squishy Balls Making Kit for Kids & Adults - DIY Your Own Sparkling Stress Balls with Accessories - Make Your Own Squishy Set - Fun Squishy Maker Craft Birthday Gift for Ages 6+**Doodora**£20.85**4.6★43 rev](https://www.amazon.co.uk/dp/B0G1CNYXBL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**15Pcs Squishy Making Kit 6cm Thickened Silicone Blank Stress Ball Skins Diy Custom Squeeze Toys Set Sensory Toy Anxiety Relief Fidget Toy for Relaxation Boys Girls Home Office Classroom**FAMINESS**£24.97**9 rev1mo ago](https://www.amazon.co.uk/dp/B0H698M3K3) [**DIY Stress Ball Making Kit Food Grade Empty Stress Ball Skins with Filling Beads and Tools Complete Squishy Maker Kit for Teens Adults 12 soft TPR balls 6cm for Sensory Play (8 types of fillers)**Generic**£22.05**3 rev1mo ago](https://www.amazon.co.uk/dp/B0H4MB5J4P) [**Liquid Silicone BIG Squishy Making Kit 480ml All-in-one Beginner Kit for Squishy Maker Glow in the Dark Squishy Toys with 9 Molds Sensory Fidget Toys Gift for Kids Ages 6-12**Highttoy**£16.96**20 rev6mo ago](https://www.amazon.co.uk/dp/B0GHTNGD84) [**Naxudcoo DIY Squishy Making Kit for Girls Kids 5 6 7 8 Year Old Make Your Own Squishies Stress Ball Squishy Making with Auto-Inflation Creative Sensory Toy Birthday Christmas Gift for Kid Ages 5-12**Naxudcoo**£24.43**55 rev6mo ago](https://www.amazon.co.uk/dp/B0GHHHCVX4) [**Squish Squish DIY Squishy Factory Craft Kit- Make Your Own Colourful Satisfying Squishies | Create your own squishys| sensory Craft Activity Set for kids 6+**Canal Toys**£10.66**63 rev7mo ago](https://www.amazon.co.uk/dp/B0G545G8QR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DIY Stress Ball Making Kit Food Grade Empty Stress Ball Skins with Filling Beads and Tools Complete Squishy Maker Kit for Teens Adults 12 soft TPR balls 6cm for Sensory Play (8 types of fillers)**Generic**£22.05**5.0★**▲ 91%**](https://www.amazon.co.uk/dp/B0H4MB5J4P) [**15Pcs Squishy Making Kit 6cm Thickened Silicone Blank Stress Ball Skins Diy Custom Squeeze Toys Set Sensory Toy Anxiety Relief Fidget Toy for Relaxation Boys Girls Home Office Classroom**FAMINESS**£24.97**3.5★**▲ 91%**](https://www.amazon.co.uk/dp/B0H698M3K3) [**20PCS Squishy Making Kit DIY Stress Ball Making Set with 6cm Thickened Silicone Squishy Skins Clear & White Empty Balls Make Your Own Stress Balls for Adults Sensory Crafting**Generic**£8.39**5.0★**▲ 89%**](https://www.amazon.co.uk/dp/B0H6M9ZGDZ) [**Naxudcoo DIY Squishy Making Kit for Girls Kids 5 6 7 8 Year Old Make Your Own Squishies Stress Ball Squishy Making with Auto-Inflation Creative Sensory Toy Birthday Christmas Gift for Kid Ages 5-12**Naxudcoo**£24.43**3.9★**▲ 89%**](https://www.amazon.co.uk/dp/B0GHHHCVX4) [**LETS RESIN Squishy Making Kit 460g Flex Rubber for Taba Squishy Kit**LET'S RESIN**£24.82**4.6★**▲ 78%**](https://www.amazon.co.uk/dp/B0FX8GF4X9)
**~~View all trending →~~**
## **What buyers say about squishy maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**34%
*“Good fun”*
**Gifting Purpose**13%
*“Brilliant gift”*
**Value For Money**10%
*“Great value for money”*
**Instructions/User Manual/Troubleshooting**7%
*“The instructions are straightforward”*
**Quality-Overall**6%
*“Components appear to be good quality”*
**Ease Of Use**5%
*“Easy to use”*
**Assembly/Installation**3%
*“this kit is really well put together”*
**Soft Feel**2%
*“Its also pretty satisfying to squeeze once theyre done, soft”*
**Design-Overall**2%
*“Well, I had a lot of fun and this kit creates the most appealing and adorable little creatures that have to be seen and felt in person to fully appreciate”*
**Color**2%
*“She loves mixing colours”*
### **What buyers complain about **
**Value For Money**20%
*“Extremely disappointed, especially considering the price”*
**Durability**11%
*“broke on the first day of using it”*
**Adhesion/Stickiness**7%
*“These are actually really good, it can get a bit messy and sticky”*
**Quality-Overall**5%
*“Terrible kit”*
**Inflation/Deflation**5%
*“the balloon kept deflating while trying to fill it”*
**Advertised Vs Actual Product**5%
*“doesn't look quite like the photos”*
**Instructions/User Manual/Troubleshooting**3%
*“The instruction manual relies heavily on small diagrams that are slightly confusing to interpret”*
**Ease Of Use**3%
*“This is very difficult”*
**Gifting Purpose**3%
*“just balls and blue heart glitter and heart paper and 5 clips no use My son hates it soo much for his birthday and it's worst present ever as he really wanted with machine too”*
**Mess Free**3%
*“makes a mess”*
### **Top return reasons **
**Defective Material/Parts**17%
**Functionality-Overall**16%
**Gifting Purpose**13%
**Leak-Proof**12%
**Advertised Vs Actual Product**7%
**Product Condition**6%
**Value For Money**5%
**Inflation/Deflation**4%
**Durability**4%
**Quality-Overall**3%
## **Common questions**
- **Is squishy maker profitable to sell on Amazon United Kingdom?**
- The niche generates £238K/yr across 16 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +192.3%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the squishy maker niche?**
- 11 brands and 50 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in squishy maker?**
- Top complaints mined from reviews: Value For Money, Durability, Adhesion/Stickiness. The return rate is 0.8%.
- **When does demand for squishy maker peak?**
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the squishy maker niche?**
- Listings span £8.39–£26.39; the average listing price is £19.20 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.
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