[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-squishmallow-axolotl":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":184,"baselines":223,"demand":228,"seasonality":543,"brandShare":556,"products":577,"feedback":827,"searchTerms":963,"related":993,"lastUpdated":167},"c0db66f7-70bd-4134-ac4d-2056f5a9b41c","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":173,"pageQuality":161,"unitsSoldMin":174,"unitsSoldAvgMin":161,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":180,"top20BrandShare":181,"primePct":182,"oosRate":183},45758,118750,0.5358,-0.1975,0.0311,0.2953,0.5568,4.58,364,12.39,5.86,39,58,4000,0.6379,0.0077,0,26,"squishmallow axolotl","squishmallow-axolotl","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsquishmallow-axolotl","Dolls & Accessories","2026-07-29T19:26:19.424242+00:00",31,33,108,[172],"no_dominant_brand",1201,3000,100,37170,49560,18,182,0.7256,0.9342,0.9483,0.1236,{"score":185,"verdict":186,"components":187},51,"watch",[188,193,196,199,202,205,208,213,216,219],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",11,0.15,45757.82,{"key":194,"score":195,"weight":191,"raw":148},"growth",15,{"key":197,"score":156,"weight":198,"raw":149},"conversion",0.1,{"key":200,"score":201,"weight":191,"raw":150},"competition",85,{"key":203,"score":204,"weight":198,"raw":151},"brandShare",79,{"key":206,"score":207,"weight":198,"raw":152},"qualityGap",28,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",82,0.05,363.95,{"key":214,"score":215,"weight":198,"raw":160},"returns",96,{"key":217,"score":218,"weight":211,"raw":154},"avgPrice",53,{"key":220,"score":221,"weight":211,"raw":222},"priceRange",72,0.724200362100181,{"avgRating":224,"medianPrice":225,"medianReturnRate":226,"nichesTracked":227},4.36,12.12,0.0064,27606,{"points":229,"droppedPartialWeek":542},[230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,494,497,500,503,506,509,512,515,518,521,524,527,530,533,536,539],{"week":231,"volume":232},"2024-08-04",1098,{"week":234,"volume":235},"2024-08-11",1131,{"week":237,"volume":238},"2024-08-18",1027,{"week":240,"volume":241},"2024-08-25",1396,{"week":243,"volume":244},"2024-09-01",1319,{"week":246,"volume":247},"2024-09-08",1521,{"week":249,"volume":250},"2024-09-15",1683,{"week":252,"volume":253},"2024-09-22",1867,{"week":255,"volume":256},"2024-09-29",1744,{"week":258,"volume":259},"2024-10-06",2023,{"week":261,"volume":262},"2024-10-13",3110,{"week":264,"volume":265},"2024-10-20",2239,{"week":267,"volume":268},"2024-10-27",2153,{"week":270,"volume":271},"2024-11-03",2634,{"week":273,"volume":274},"2024-11-10",3301,{"week":276,"volume":277},"2024-11-17",4399,{"week":279,"volume":280},"2024-11-24",6084,{"week":282,"volume":283},"2024-12-01",10913,{"week":285,"volume":286},"2024-12-08",9492,{"week":288,"volume":289},"2024-12-15",9428,{"week":291,"volume":292},"2024-12-22",9984,{"week":294,"volume":295},"2024-12-29",3923,{"week":297,"volume":298},"2025-01-05",2945,{"week":300,"volume":301},"2025-01-12",2454,{"week":303,"volume":304},"2025-01-19",2080,{"week":306,"volume":307},"2025-01-26",2309,{"week":309,"volume":310},"2025-02-02",2612,{"week":312,"volume":313},"2025-02-09",2844,{"week":315,"volume":316},"2025-02-16",3668,{"week":318,"volume":319},"2025-02-23",2920,{"week":321,"volume":322},"2025-03-02",2815,{"week":324,"volume":325},"2025-03-09",2562,{"week":327,"volume":328},"2025-03-16",2818,{"week":330,"volume":331},"2025-03-23",2685,{"week":333,"volume":334},"2025-03-30",2789,{"week":336,"volume":337},"2025-04-06",2362,{"week":339,"volume":340},"2025-04-13",2589,{"week":342,"volume":343},"2025-04-20",3378,{"week":345,"volume":346},"2025-04-27",2510,{"week":348,"volume":349},"2025-05-04",2205,{"week":351,"volume":352},"2025-05-11",2665,{"week":354,"volume":355},"2025-05-18",2206,{"week":357,"volume":358},"2025-05-25",2294,{"week":360,"volume":361},"2025-06-01",2769,{"week":363,"volume":364},"2025-06-08",3003,{"week":366,"volume":367},"2025-06-15",2263,{"week":369,"volume":370},"2025-06-22",1616,{"week":372,"volume":373},"2025-06-29",1947,{"week":375,"volume":376},"2025-07-06",2289,{"week":378,"volume":379},"2025-07-13",3113,{"week":381,"volume":382},"2025-07-20",3086,{"week":384,"volume":385},"2025-07-27",2716,{"week":387,"volume":388},"2025-08-03",2143,{"week":390,"volume":391},"2025-08-10",3060,{"week":393,"volume":394},"2025-08-17",2537,{"week":396,"volume":397},"2025-08-24",2690,{"week":399,"volume":400},"2025-08-31",3101,{"week":402,"volume":403},"2025-09-07",2656,{"week":405,"volume":406},"2025-09-14",2536,{"week":408,"volume":409},"2025-09-21",2548,{"week":411,"volume":412},"2025-09-28",2351,{"week":414,"volume":415},"2025-10-05",2272,{"week":417,"volume":418},"2025-10-12",3078,{"week":420,"volume":421},"2025-10-19",2440,{"week":423,"volume":424},"2025-10-26",2445,{"week":426,"volume":427},"2025-11-02",2507,{"week":429,"volume":430},"2025-11-09",2654,{"week":432,"volume":433},"2025-11-16",3744,{"week":435,"volume":436},"2025-11-23",4334,{"week":438,"volume":439},"2025-11-30",5357,{"week":441,"volume":442},"2025-12-07",5698,{"week":444,"volume":445},"2025-12-14",6207,{"week":447,"volume":448},"2025-12-21",6247,{"week":450,"volume":451},"2025-12-28",2885,{"week":453,"volume":454},"2026-01-04",1614,{"week":456,"volume":457},"2026-01-11",1662,{"week":459,"volume":460},"2026-01-18",1545,{"week":462,"volume":463},"2026-01-25",1366,{"week":465,"volume":466},"2026-02-01",1634,{"week":468,"volume":469},"2026-02-08",1824,{"week":471,"volume":472},"2026-02-15",2185,{"week":474,"volume":475},"2026-02-22",1756,{"week":477,"volume":478},"2026-03-01",1486,{"week":480,"volume":481},"2026-03-08",1405,{"week":483,"volume":484},"2026-03-15",1578,{"week":486,"volume":487},"2026-03-22",1371,{"week":489,"volume":490},"2026-03-29",1267,{"week":492,"volume":493},"2026-04-05",1612,{"week":495,"volume":496},"2026-04-12",1345,{"week":498,"volume":499},"2026-04-19",1360,{"week":501,"volume":502},"2026-04-26",1288,{"week":504,"volume":505},"2026-05-03",1446,{"week":507,"volume":508},"2026-05-10",1437,{"week":510,"volume":511},"2026-05-17",1348,{"week":513,"volume":514},"2026-05-24",1295,{"week":516,"volume":517},"2026-05-31",1194,{"week":519,"volume":520},"2026-06-07",1365,{"week":522,"volume":523},"2026-06-14",1193,{"week":525,"volume":526},"2026-06-21",1140,{"week":528,"volume":529},"2026-06-28",1022,{"week":531,"volume":532},"2026-07-05",1135,{"week":534,"volume":535},"2026-07-12",1244,{"week":537,"volume":538},"2026-07-19",1197,{"week":540,"volume":541},"2026-07-26",1124,false,[544,545,546,547,548,549,550,551,552,553,554,555],0.7499756237608745,0.9127872333510286,0.7802938871614862,0.7719936874568901,0.6714440082802975,0.6809585660110561,0.7466423987663817,0.7587859790280079,0.760538660715253,0.9276693787489753,1.4611522999332711,2.703177658444551,{"top":557,"otherBrandCount":135,"otherClickShare":576},[558,561,564,567,570,573],{"brand":559,"clickShare":560},"Squishmallows",0.1991,{"brand":562,"clickShare":563},"AURORA",0.1615,{"brand":565,"clickShare":566},"Aiuidun",0.0758,{"brand":568,"clickShare":569},"Xfrog",0.0615,{"brand":571,"clickShare":572},"WILD REPUBLIC",0.059,{"brand":574,"clickShare":575},"Yamepuia",0.0552,0.3879,[578,589,599,609,619,629,641,652,662,674,686,697,706,716,724,735,745,753,764,776,786,797,807,817],{"asin":579,"title":580,"brand":562,"imageUrl":581,"price":582,"rating":583,"reviews":584,"clickShare90":585,"clickShare360":586,"launchDate":587,"amazonUrl":588},"B09WMSNCLY","AURORA 33675 Palm Pals Ax Axolotl 5In Soft Toy Pink","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31uVuGGXaXL.jpg",6.64,4.7,227,0.0796,0.0613,"2022-08-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09WMSNCLY",{"asin":590,"title":591,"brand":568,"imageUrl":592,"price":593,"rating":594,"reviews":595,"clickShare90":569,"clickShare360":596,"launchDate":597,"amazonUrl":598},"B0DZB5ZWF3","Xfrog Weighted Axolotl Plush Large Stuffed Animal for Her Pink Axolotl Stuff Toy Cute Hugging Throw Toys for Boys Girls Girlfriends 25CM","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31S9FLhNYML.jpg",13.76,4.3,99,0.0706,"2025-03-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DZB5ZWF3",{"asin":600,"title":601,"brand":559,"imageUrl":602,"price":603,"rating":604,"reviews":605,"clickShare90":606,"clickShare360":607,"launchDate":477,"amazonUrl":608},"B0G1YZ3Y8Z","Squishmallows Original 12-Inch Akina the Axolotl Sleepamallows Plush","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31jozM6KoDL.jpg",12.17,4,5,0.0559,0.0109,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G1YZ3Y8Z",{"asin":610,"title":611,"brand":571,"imageUrl":612,"price":613,"rating":583,"reviews":614,"clickShare90":615,"clickShare360":616,"launchDate":617,"amazonUrl":618},"B0CP8F895R","Wild Republic Pocketkins Eco Axolotl Stuffed Animal 5 Inches Plush Toy Made from Recycled Materials Eco Friendly","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31rdMWGsR8L.jpg",6.66,303,0.0499,0.0362,"2023-12-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CP8F895R",{"asin":620,"title":621,"brand":574,"imageUrl":622,"price":623,"rating":583,"reviews":624,"clickShare90":625,"clickShare360":626,"launchDate":627,"amazonUrl":628},"B0FL2DV6HP","Yamepuia Axolotl Plush Cute Blueberry Axolotl Plush Pillow","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418QEFXedfL.jpg",10.14,20,0.0484,0.0145,"2025-08-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FL2DV6HP",{"asin":630,"title":631,"brand":632,"imageUrl":633,"price":634,"rating":635,"reviews":636,"clickShare90":637,"clickShare360":638,"launchDate":639,"amazonUrl":640},"B0DDR689PJ","TY Alex Axolotl Beanie Bellies 14cm Soft Plush Toy for Kids Collectible Cuddly Stuffed Animal Teddy Character Gift","TY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ITCja89pL.jpg",7.02,4.8,373,0.0406,0.0359,"2024-09-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DDR689PJ",{"asin":642,"title":643,"brand":565,"imageUrl":644,"price":645,"rating":646,"reviews":647,"clickShare90":648,"clickShare360":649,"launchDate":650,"amazonUrl":651},"B0CL8YM5F8","Aiuidun Long Axolotl Plush Pillow Cute Axolotl Stuffed Animal Body Plush Soft Plushies Doll Toy for Girls Boys(65cm\u002F25.59inch Blue)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ozOJIVFFL.jpg",14.07,4.6,314,0.0403,0.0234,"2023-10-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CL8YM5F8",{"asin":653,"title":654,"brand":562,"imageUrl":655,"price":155,"rating":656,"reviews":657,"clickShare90":658,"clickShare360":659,"launchDate":660,"amazonUrl":661},"B0B7SBFB4R","Aurora 31861 Mini Flopsie Axel Axolotl 8In Eco-friendly soft toy Pink","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31w8Kb9jbbL.jpg",4.4,36,0.0398,0.0392,"2023-01-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B7SBFB4R",{"asin":663,"title":664,"brand":665,"imageUrl":666,"price":667,"rating":668,"reviews":669,"clickShare90":670,"clickShare360":671,"launchDate":672,"amazonUrl":673},"B0GMPPZ5DL","Rusokufo Stuffed Axolotl Plush Toy 22 cm Kawaii Salamander Soft Animal Blue-Purple Gradient Weighted For Boys And Girls","Rusokufo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41P8IhpI+zL.jpg",9.9,3.6,9,0.0385,0.011,"2026-02-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GMPPZ5DL",{"asin":675,"title":676,"brand":677,"imageUrl":678,"price":679,"rating":680,"reviews":681,"clickShare90":682,"clickShare360":683,"launchDate":684,"amazonUrl":685},"B09M9J5L27","Thedttoy Reversible Axolotl Plushie Cute Axolotl Plush Toy Happy Angry Mood Changing Gifts Show Your Mood Without Saying A Word","Thedttoy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513YmBQdX1L.jpg",8,4.5,254,0.037,0.0347,"2021-11-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09M9J5L27",{"asin":687,"title":688,"brand":689,"imageUrl":690,"price":691,"rating":692,"reviews":693,"clickShare90":682,"clickShare360":694,"launchDate":695,"amazonUrl":696},"B0CL6JWC41","Kekeso Long Axolotl Plush Pillow Pink Axolotl Stuffed Animal for Girls and Boys Salamander Plush Toy Gift for Christmas (Pink 65cm\u002F25.59inch)","Kekeso","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nTVh8hbFL.jpg",14.08,4.2,348,0.0432,"2023-10-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CL6JWC41",{"asin":698,"title":699,"brand":565,"imageUrl":700,"price":701,"rating":646,"reviews":647,"clickShare90":702,"clickShare360":703,"launchDate":704,"amazonUrl":705},"B0CH33LBQM","Aiuidun Long Axolotl Plush Pillow Cute Axolotl Stuffed Animal Body Plush Soft Plushies Doll Toy for Girls Boys(65cm\u002F25.59inch Pink)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mIphDK9UL.jpg",14.37,0.0355,0.0703,"2023-11-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CH33LBQM",{"asin":707,"title":708,"brand":559,"imageUrl":709,"price":710,"rating":635,"reviews":711,"clickShare90":712,"clickShare360":713,"launchDate":714,"amazonUrl":715},"B0F8R76ZZW","Squishmallows SQCR08599 - Anastasia der Axolotl 30 cm offizielles Jazwares Plüsch superweiches Kuscheltier","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31q5O0LtI1L.jpg",10.03,2028,0.0295,0.0839,"2025-10-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F8R76ZZW",{"asin":717,"title":718,"brand":562,"imageUrl":719,"price":720,"rating":583,"reviews":156,"clickShare90":721,"clickShare360":722,"launchDate":660,"amazonUrl":723},"B0B7SBB731","Aurora 35100 Eco Nation Axolotl Recycled Soft Toy Pink 28 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31K3eTfBVWL.jpg",14.7,0.0265,0.025,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B7SBB731",{"asin":725,"title":726,"brand":727,"imageUrl":728,"price":729,"rating":680,"reviews":730,"clickShare90":731,"clickShare360":732,"launchDate":733,"amazonUrl":734},"B0DNQN4M2T","Axolotl Plush Pillow Stuffed Axolotl Stuffed Animal Plush Pillow Cute Plush Toys Animal Toy Hugging Pillow For Lover Cushion Pillows Cuddly Toy Soft Toys Heart for Boys Girls Present 13.7 inch","Auspicious beginning","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31RKL05ckGL.jpg",12.46,21,0.0237,0.0301,"2024-11-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DNQN4M2T",{"asin":736,"title":737,"brand":559,"imageUrl":738,"price":739,"rating":635,"reviews":740,"clickShare90":741,"clickShare360":742,"launchDate":743,"amazonUrl":744},"B0F7RWXHF2","Squishmallows Original 12-Inch Archie the Pink Axolotl","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31xs8J7wimL.jpg",16.76,10,0.0212,0.0211,"2025-06-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F7RWXHF2",{"asin":746,"title":747,"brand":559,"imageUrl":748,"price":156,"rating":605,"reviews":749,"clickShare90":750,"clickShare360":751,"launchDate":714,"amazonUrl":752},"B0FH5M9BR4","Squishmallows Original 20-Inch Noelani the Teal Axolotl | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Itq4UMQIL.jpg",6,0.0171,0.0159,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FH5M9BR4",{"asin":754,"title":755,"brand":756,"imageUrl":757,"price":758,"rating":656,"reviews":759,"clickShare90":760,"clickShare360":761,"launchDate":762,"amazonUrl":763},"B0FWKGCGLH","Hestya 6 Pcs Axolotl Gifts Teen Gifts Trendy Stuff Cute Axolotls Accessories Basket for Axolotl Lovers Birthday Valentine Gift for Girls & Teens Just a Girl Who Loves Axolotls Galentine Gift","Hestya","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51oFmE8ekTL.jpg",13.21,19,0.0166,0.0038,"2025-10-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FWKGCGLH",{"asin":765,"title":766,"brand":767,"imageUrl":768,"price":769,"rating":770,"reviews":771,"clickShare90":772,"clickShare360":773,"launchDate":774,"amazonUrl":775},"B0CLTWM7TL","OUKEYI 11.8\u002F30cm Cute Axolotl Plush Toy Fat Dinosaur Stuffed Animals Toys Dolls Cute Salamander Axolotl Squishy Pillow Gifts for Boys Girls\u002FBlue","OUKEYI","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419Qi+Sr03L.jpg",10.01,3.3,14,0.0139,0.0195,"2023-10-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CLTWM7TL",{"asin":777,"title":778,"brand":559,"imageUrl":779,"price":780,"rating":656,"reviews":781,"clickShare90":782,"clickShare360":783,"launchDate":784,"amazonUrl":785},"B09DDFPQ1L","Squishmallows 12 Irina the Axolotl Ultra Soft Plush Toy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31IGFzix-hL.jpg",19.54,27,0.0131,0.0049,"2021-08-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09DDFPQ1L",{"asin":787,"title":788,"brand":789,"imageUrl":790,"price":791,"rating":646,"reviews":792,"clickShare90":793,"clickShare360":794,"launchDate":795,"amazonUrl":796},"B0CSD8FTXW","HXPLN Cute Snack Pillow Kawaii Pudding Plush Pillow & Stufed Toys - Removable Gift for Teenagers Girls & Children (6 Colorful Axolotl)","HXPLN","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+JaaozdcL.jpg",17.87,757,0.0123,0.0168,"2024-01-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CSD8FTXW",{"asin":798,"title":799,"brand":559,"imageUrl":800,"price":801,"rating":635,"reviews":802,"clickShare90":803,"clickShare360":804,"launchDate":805,"amazonUrl":806},"B0FK5RGQWY","Squishmallows Original 14-Inch Bellamy the Teal Axolotl Alicorn with Shimmery Accent","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wBJOTTMzL.jpg",16.72,719,0.0121,0.0036,"2025-11-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FK5RGQWY",{"asin":808,"title":809,"brand":810,"imageUrl":811,"price":812,"rating":635,"reviews":740,"clickShare90":813,"clickShare360":814,"launchDate":815,"amazonUrl":816},"B0FKMLSSGZ","Long Axolotl Plush Pillow 70cm\u002F27.5 Sleeping Hugging Pillow Axolotl Toys Stuffed Animals Squishy Pillows Cuddle Cushion Body Long Pillows For Kids Birthday Easter Valentine Christmas Pink","Moiuguli","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DEuB28oOL.jpg",13.67,0.0116,0.0047,"2025-07-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FKMLSSGZ",{"asin":818,"title":819,"brand":665,"imageUrl":820,"price":821,"rating":822,"reviews":823,"clickShare90":824,"clickShare360":825,"launchDate":672,"amazonUrl":826},"B0GMPKB2TL","Rusokufo Stuffed Axolotl Plush Toy 22 cm Kawaii Salamander Soft Doll Purple Multicolor Rainbow Weighted Cute Present For Boys And Girls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31eJijz1X4L.jpg",7.7,3.8,7,0.0113,0.0034,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GMPKB2TL",{"love":828,"hate":898,"returnReasons":941},[829,836,843,850,857,864,871,878,885,891],{"topic":830,"percentOfMentions":831,"verbatims":832},"Quality-Overall",0.182,[833,834,835],"Good quality plush","It gives the toy a quality feel","Good Quality",{"topic":837,"percentOfMentions":838,"verbatims":839},"Soft Feel",0.1807,[840,841,842],"Very soft","Soft toy","Its quite soft to the touch",{"topic":844,"percentOfMentions":845,"verbatims":846},"Size-Overall",0.12140000000000001,[847,848,849],"Bigger than I expected which was great","Really good size","Not too big",{"topic":851,"percentOfMentions":852,"verbatims":853},"Brightness\u002FShine\u002FGlow",0.08839999999999999,[854,855,856],"a brighter light","This light is super cute","Really nice nightlight",{"topic":858,"percentOfMentions":859,"verbatims":860},"Value For Money",0.0683,[861,862,863],"Worth it","Good value for money","Well priced",{"topic":865,"percentOfMentions":866,"verbatims":867},"Advertised Vs Actual Product",0.056799999999999996,[868,869,870],"And it is exactly as advertised","As described","Exactly like the picture",{"topic":872,"percentOfMentions":873,"verbatims":874},"Fun\u002FEntertainment Experience",0.0438,[875,876,877],"cutest little toy","Very fun","Overall its a fun little plush",{"topic":879,"percentOfMentions":880,"verbatims":881},"Gifting Purpose",0.038,[882,883,884],"Great for gift","Great gift","Great for adults who want a subtle",{"topic":886,"percentOfMentions":887,"verbatims":888},"Collectibles",0.030299999999999997,[889,890],"For you collecting is a lovely palm pal","Perfect for the collector of these soft cut",{"topic":892,"percentOfMentions":893,"verbatims":894},"Color",0.0288,[895,896,897],"The colours are bright","Colourful light","beautiful colours",[899,905,910,916,922,926,931,934,938],{"topic":858,"percentOfMentions":900,"verbatims":901},0.2824,[902,903,904],"Abit overpriced I think","the price is slightly high for what it is","Bit on the pricey side",{"topic":844,"percentOfMentions":900,"verbatims":906},[907,908,909],"Really big","small","Small teddy",{"topic":911,"percentOfMentions":912,"verbatims":913},"Stitch\u002FFinish\u002FPolish",0.11109999999999999,[914,915],"it was broke on arrival the seam accross the stomach is open","Really surprised that on day 2 of having a sleepmallow, there is a small hole and loose stitching",{"topic":830,"percentOfMentions":917,"verbatims":918},0.0556,[919,920,921],"Not the best","Disappointed in the quality","Poor quality",{"topic":923,"percentOfMentions":917,"verbatims":924},"Shape\u002FStyle",[925],"takes some time to reach its actual shape",{"topic":927,"percentOfMentions":928,"verbatims":929},"Weight Heavy",0.0278,[930],"Not weighted so useless for what my daughter needed",{"topic":865,"percentOfMentions":928,"verbatims":932},[933],"Not as described",{"topic":935,"percentOfMentions":928,"verbatims":936},"Display Colors",[937],"But some of the colours didn't work",{"topic":851,"percentOfMentions":928,"verbatims":939},[940],"Its not particularly bright Id describe the brightness more like a night light",[942,944,946,948,949,952,954,956,958,961],{"reason":844,"pct":943},0.4302,{"reason":830,"pct":945},0.1512,{"reason":865,"pct":947},0.0756,{"reason":911,"pct":947},{"reason":950,"pct":951},"Weight Light",0.0698,{"reason":879,"pct":953},0.04650000000000001,{"reason":892,"pct":955},0.0349,{"reason":858,"pct":957},0.0291,{"reason":959,"pct":960},"Defective Material\u002FParts",0.0174,{"reason":962,"pct":813},"Functionality-Overall",[964,969,974,979,983,988],{"term":965,"volume":966,"growthQoq":967,"conversionRate":968},"axolotl plush",42931,-0.0963,0.0172,{"term":970,"volume":971,"growthQoq":972,"conversionRate":973},"axolotl squishmallow",36960,-0.1125,0.0284,{"term":975,"volume":976,"growthQoq":977,"conversionRate":978},"axolotl teddy",14074,-0.07,0.0324,{"term":163,"volume":980,"growthQoq":981,"conversionRate":982},17284,-0.5916,0.0344,{"term":984,"volume":985,"growthQoq":986,"conversionRate":987},"jellycat axolotl",4193,-0.2254,0.0042,{"term":989,"volume":990,"growthQoq":991,"conversionRate":992},"giant axolotl plush",3308,-0.348,0.014,[994,1000,1005,1011,1017,1022],{"title":995,"href":996,"score":997,"verdict":186,"marketSize":998,"growth90":999},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,111806.89,1.1229,{"title":1001,"href":1002,"score":997,"verdict":186,"marketSize":1003,"growth90":1004},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":1006,"href":1007,"score":997,"verdict":1008,"marketSize":1009,"growth90":1010},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":1012,"href":1013,"score":1014,"verdict":186,"marketSize":1015,"growth90":1016},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":1018,"href":1019,"score":1014,"verdict":186,"marketSize":1020,"growth90":1021},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":1023,"href":1024,"score":1025,"verdict":186,"marketSize":1026,"growth90":1027},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]