---
title: "Search terms — squid game mask - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/squid-game-mask/search-terms"
last_updated: "2026-07-31T13:46:51.342Z"
locale: en
meta:
  description: "Niche score 30/100 · £8K/yr market · 64K searches/yr · £9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 30/100 · £8K/yr market · 64K searches/yr · £9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — squid game mask - Flapen"
---

# **squid game mask**

**Skip it**

A small market ($8K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 10Conversion 18Competition 20Returns 54Price range 15Avg price 27Brand share 33Review moat 86Quality gap 85

**Review moat**

**Great****285.15**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£9.26**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£4.32–£16.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-29.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£8K**

£8K/yr · 64K searches