---
title: "Squid Game Costume — £14K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/squid-game-costume"
last_updated: "2026-07-31T13:01:55.322Z"
locale: en
meta:
description: "Niche score 36/100 · £14K/yr market · 486K searches/yr · £23.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £14K/yr market · 486K searches/yr · £23.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squid Game Costume — £14K/yr Amazon UK Niche (2026) - Flapen"
---
# **squid game costume**
**Skip it**
Soft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 1Competition 44Returns 32Price range 70Avg price 95Brand share 27Review moat 96Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****82.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****£23.76**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.08–£36.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£14K**
£14K/yr · 486K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-50.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, squid game costume is a £14K/yr Amazon United Kingdom market (486K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squid game costume market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£95K–£119K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#3,876**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **26%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**8%**
- Disguise49% - Rubies17% - Funidelia14% - AMSLSIU6% - Boland4% - shumintaojin4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -50.2% search growth over the last 90 days.
80K60KPrime Day '25Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/squid-game-costume/trend)
## **Top squid game costume search terms**
- **squid game costume**203K/yr-38.2%0.5% conv. - **squid game costume kids**91K/yr-68.4%0.8% conv. - **squid games costume**20K/yr-27.3%0.8% conv. - **squid game outfit**23K/yr-13.9%0.2% conv. - **kids squid game costume**24K/yr-64.7%0.6% conv. - **squid game guard costume**16K/yr-29.1%0.4% conv. - **squid games costume kids**14K/yr-68.7%2.0% conv. - **squid game costumes**4K/yr-59.8%0.0% conv. - **squid game costume kids 9-10**23K/yr-69.3%0.5% conv. - **squid game player costume**7K/yr-23.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/squid-game-costume/search-terms)
## **Top squid game costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£3K30%£4K40%£6K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disguise Player 456 Fancy costume Adult Female Movie 20.8 oz (590 g)**Disguise**£25.56**3.0★70 rev](https://www.amazon.co.uk/dp/B09Q54WTP3) [2**AMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S**AMSLSIU**£22.24**0.0★0 rev](https://www.amazon.co.uk/dp/B0GQVX5NG9) [3**Funidelia Official Squid Game Netflix Costume for Men and Women with triangle mask Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size L - XL**Funidelia**£31.92**4.0★94 rev](https://www.amazon.co.uk/dp/B09RQTDMNC) [4**Disguise Player 456 Fancy costume Adult Male Movie**Disguise**£26.34**3.3★67 rev](https://www.amazon.co.uk/dp/B07KWR4ZQM) [5**Rubies Official Squid Game Player 456 Deluxe Costume Adult Fancy Dress Size Extra Small**Rubies**£23.61**4.2★39 rev](https://www.amazon.co.uk/dp/B0FPFW4QLL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S**AMSLSIU**£22.24**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQVX5NG9) [**5 pcs Guard Costume - Halloween Costumes For Men - Adult & Teen One Size Fits All - 2025 Trending Fancy Dress - UK Based Brand**Halloweenmania**£14.51**53 rev9mo ago](https://www.amazon.co.uk/dp/B0FVVNY5XP) [**Rubies Official Squid Game Player 456 Deluxe Costume Adult Fancy Dress Size Extra Small**Rubies**£23.61**39 rev11mo ago](https://www.amazon.co.uk/dp/B0FPFW4QLL) [**Rubies Official Squid Game 3x Guard Mask Set Adult Fancy Dress**Rubies**£11.63**28 rev11mo ago](https://www.amazon.co.uk/dp/B0FPFXL76P) [**Rubies Official Squid Game Supervisor Deluxe Adult Costume Adult Fancy Dress Size Medium**Rubies**£28.75**32 rev11mo ago](https://www.amazon.co.uk/dp/B0FPFXY4JB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S**AMSLSIU**£22.24**0.0★**▲ 981%**](https://www.amazon.co.uk/dp/B0GQVX5NG9) [**shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black**shumintaojin**£13.97**4.6★**▲ 854%**](https://www.amazon.co.uk/dp/B0CMC75TYZ) [**Disguise Player 456 Fancy costume Adult Female Movie 20.8 oz (590 g)**Disguise**£25.56**3.0★**▲ 632%**](https://www.amazon.co.uk/dp/B09Q54WTP3) [**Funidelia Official Squid Game Netflix Costume for Men and Women with triangle mask and weapon Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size L - XL**Funidelia**£35.34**3.8★**▲ 627%**](https://www.amazon.co.uk/dp/B0CRZDRJT3) [**Funidelia Official Squid Game Netflix Costume for Men and Women with square mask Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size S - M**Funidelia**£30.28**4.1★**▲ 479%**](https://www.amazon.co.uk/dp/B09RQS2FB6)
**~~View all trending →~~**
## **What buyers say about squid game costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Size wise it runs fairly true”*
**Quality-Overall**17%
*“The quality is decent rather than amazing so I would not treat it as regular clothing”*
**Comfort-Overall**17%
*“it was comfortable enough to wear for an evening”*
**Fun/Entertainment Experience**17%
*“Fun costume”*
**Ease Of Use**17%
*“it did exactly what I needed without much effort”*
### **What buyers complain about **
**Strength**38%
*“Crazy expensive for a very flimsy mask”*
**Advertised Vs Actual Product**25%
*“Not as described”*
**Value For Money**13%
*“Overpriced”*
**Size-Overall**4%
*“the fit is meant to be a little loose like in the series which I actually preferred because it made moving around and sitting easy”*
**Material Quality**4%
*“The material feels like standard fancy dress polyester rather than everyday sportswear”*
### **Top return reasons **
**Size-Overall**60%
**Quality-Overall**12%
**Advertised Vs Actual Product**10%
**Stitch/Finish/Polish**7%
**Strength**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Material Quality**2%
**Functionality-Overall**2%
**Stretchability/Expandability/Elasticity**1%
## **Common questions**
- **Is squid game costume profitable to sell on Amazon United Kingdom?**
- The niche generates £14K/yr across 19 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -50.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the squid game costume niche?**
- 9 brands and 28 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in squid game costume?**
- Top complaints mined from reviews: Strength, Advertised Vs Actual Product, Value For Money. The return rate is 4.4%.
- **When does demand for squid game costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 38.7× the quietest.
- **What does it cost to enter the squid game costume niche?**
- Listings span £6.08–£36.19; the average listing price is £23.76 (sweet spot $15–$100). The average incumbent carries 82 reviews — the moat a new listing must climb.
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