---
title: "Spinning Top — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/spinning-top"
last_updated: "2026-07-31T12:12:05.775Z"
locale: en
meta:
description: "Niche score 52/100 · £51K/yr market · 166K searches/yr. Prices mostly outside the sweet spot ($3.44–$13.87) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £51K/yr market · 166K searches/yr. Prices mostly outside the sweet spot ($3.44–$13.87) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spinning Top — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **spinning top**
**Worth a look**
Shows low returns (0.9%), but prices mostly outside the sweet spot ($3.44–$13.87) keeps it on the watch list.
Market size 13Growth 17Conversion 45Competition 78Returns 96Price range 0Avg price 24Brand share 94Review moat 67Quality gap 75
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****819.83**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£8.70**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£51K**
£51K/yr · 166K searches
**Price range**
**Bad****£3.44–£13.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, spinning top is a £51K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spinning top market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£52K–£70K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **80%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**41%**
Top 20: 83%
**Top-5 click share**
**37%**
Top 20: 78%
**Open market**
**55%**
- Tobar18% - Bigjigs Toys8% - CJBIN6% - Bright Starts4% - Wyjuan4% - ERMON4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/spinning-top/trend)
## **Top spinning top search terms**
- **spinning top**61K/yr-15.7%2.7% conv. - **spinning toys**52K/yr-28.9%1.7% conv. - **spinning tops**17K/yr-6.9%2.8% conv. - **spinning toy**14K/yr+12.2%2.8% conv. - **spinning tops for kids**11K/yr-7.7%3.7% conv. - **wooden spinning top**6K/yr-4.2%4.7% conv. - **spinning top toy**5K/yr-27.3%2.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/spinning-top/search-terms)
## **Top spinning top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tobar Carousel Humming Top Traditional Spinning Toy**Tobar**£12.52**4.4★1,083 rev](https://www.amazon.co.uk/dp/B000WCDR1U) [2**Bigjigs Toys Tin Spinning Top Spinning Toys For Austism Spinners For Kids For 18 Months + Cause And Effect Toys**Bigjigs Toys**£13.64**4.5★554 rev](https://www.amazon.co.uk/dp/B0019QDTJ8) [3**Tobar Rainbow Humming Top Traditional Spinning Toy**Tobar**£12.02**4.4★865 rev](https://www.amazon.co.uk/dp/B000VQQTSA) [4**Light Up Spinning Toy CJBIN 4 Pcs Light Up Spinning Tops Gyroscope Toy Flashing Light To-ys with Seven Coloured Lights and Music Spinning To-ys for Kids Toddlers Autism T-oys Gift Random Color**CJBIN**£12.21**3.7★57 rev](https://www.amazon.co.uk/dp/B0CNGPM243) [5**Bright Starts Press and Glow Spinner Cause And Effect Musical Baby Toy Age 6 Months+ Multicoloured 1 Count Pack of 1**Bright Starts**£9.61**4.6★5,007 rev](https://www.amazon.co.uk/dp/B01C5L5DZ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**20Pcs Spinning Top Spinning Spinning Tops 4 Cm Handmade Painted Wooden Party Bag Fillers and Wood Spinning Top Creative Wood Sensory Suitable for Everyone**WaaRiuQ**£7.96**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GT9BJ4ZL) [**bopster Metal Spintop Fidget Spinner | Handheld Smooth Spinning Top for Kids & Adults | 4+ Min Spin 41g | Stress Relief Focus Sensory Play | Multicoloured**bopster**£10.02**14 rev6mo ago](https://www.amazon.co.uk/dp/B0GH8QBNQB) [**20PCS Wooden Spinning Tops Wooden Spinning Top for Teenagers Classic Spinning Sets for Games Dreidel Style Tops for Playtime**Trevixor**£6.03**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G52H5H14) [**1pc Multicolour Spinning Top Light up Flashing Spinning Tops Gyroscope with Light up Tops Spinner Light Up Spinning Top for Gift Random Color Toddler**Wwyan**£5.56**8 rev1y ago](https://www.amazon.co.uk/dp/B0FJFVWPS7) [**4 Pcs Wooden Classic Colorful Spinning Tops Random Color Developmental Stress Relieve Spinning Tops**Wyjuan**£5.13**4 rev1y ago](https://www.amazon.co.uk/dp/B0FB8VJGHZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**20Pcs Spinning Top Spinning Spinning Tops 4 Cm Handmade Painted Wooden Party Bag Fillers and Wood Spinning Top Creative Wood Sensory Suitable for Everyone**WaaRiuQ**£7.96**0.0★**▲ 371%**](https://www.amazon.co.uk/dp/B0GT9BJ4ZL) [**20PCS Wooden Spinning Tops Wooden Spinning Top for Teenagers Classic Spinning Sets for Games Dreidel Style Tops for Playtime**Trevixor**£6.03**5.0★**▲ 242%**](https://www.amazon.co.uk/dp/B0G52H5H14) [**FRIUSATE Spinning Stacking Toys Baby Sensory Spin Gears Stacking Rings Toy Rainbow Spinning Stacking Gears Toy BPA Free Early Education Kids Brain Development Toys Family Games for 12 Months**FRIUSATE**£10.29**4.5★**▲ 184%**](https://www.amazon.co.uk/dp/B0C3QTCQP8) [**4 Pcs Wooden Classic Colorful Spinning Tops Random Color Developmental Stress Relieve Spinning Tops**Wyjuan**£5.13**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B0FB8VJGHZ) [**Hooku Suction Spinner Toys 3 Pcs High Chair Toys with Suction Cups Spinning Toys 1-3 Birthday Gifts for Infants Boy Girl (A6)**Hooku**£9.41**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B0BGHFPLB9)
**~~View all trending →~~**
## **What buyers say about spinning top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**39%
*“Fun toy”*
**Quality-Overall**16%
*“Great toy and great quality”*
**Color**7%
*“very colorful”*
**Value For Money**6%
*“the price is fair”*
**Gifting Purpose**3%
*“apart from that it was a great gift”*
**Durability**3%
*“long-lasting durability make it a worthwhile”*
**Fine Motor Skill**3%
*“Very good for fine/gross motor skills”*
**Strength**2%
*“Great sturdy spinners that keep your baby so entertained”*
**Developmental Needs**2%
*“Good for children”*
**Grip**1%
*“When it comes to spinning it there is a easy to grip ridged top end which gives loads of purchase if you want get some power behind the spin”*
### **What buyers complain about **
**Durability**13%
*“Broke easily”*
**Adhesion/Stickiness**12%
*“they dont adhere to the windows very well due to the suction cups not deep enough to carry the weight of the larger spinners”*
**Quality-Overall**9%
*“Its so flimsy and poorly made”*
**Value For Money**8%
*“Not worth the cost”*
**Strength**8%
*“Flimsey”*
**Size-Overall**6%
*“Found the base quite loose”*
**Functionality-Overall**6%
*“Unfortunately the larger discs do not fly”*
**Advertised Vs Actual Product**4%
*“Advertised as a 3 pack but only 2 arrived”*
**Noise Level**4%
*“very loud”*
**Spinning Action**3%
*“and it doesn't spin very well either”*
### **Top return reasons **
**Adhesion/Stickiness**14%
**Defective Material/Parts**14%
**Functionality-Overall**13%
**Quality-Overall**11%
**Size-Overall**11%
**Durability**7%
**Value For Money**3%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Strength**3%
## **Common questions**
- **Is spinning top profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the spinning top niche?**
- 37 brands and 75 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in spinning top?**
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 0.9%.
- **When does demand for spinning top peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the spinning top niche?**
- Listings span £3.44–£13.87; the average listing price is £8.70 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.
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