---
title: "Spidey and His Amazing Friends — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/spidey-and-his-amazing-friends"
last_updated: "2026-07-31T13:28:18.222Z"
locale: en
meta:
description: "Niche score 41/100 · £46K/yr market · 96K searches/yr · £12.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £46K/yr market · 96K searches/yr · £12.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spidey and His Amazing Friends — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **spidey and his amazing friends**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 14Conversion 47Competition 68Returns 96Price range 46Avg price 55Brand share 10Review moat 66Quality gap 30
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****840.82**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.63**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£3.77–£24.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£46K**
£46K/yr · 96K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, spidey and his amazing friends is a £46K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spidey and his amazing friends market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£32K–£38K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**178**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 77%
**Open market**
**3%**
- Marvel39% - SPIDEY AND HIS AMAZING FRIENDS31% - Hasbro21% - Jazwares3% - SPIDER-MAN1% - CRAYOLA1% - Open — no brand owns it (5 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
70K50KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/spidey-and-his-amazing-friends/trend)
## **Top spidey and his amazing friends search terms**
- **spidey and friends**24K/yr-11.6%1.5% conv. - **spidey and his amazing friends figures**20K/yr+4.6%3.0% conv. - **spidey figures**11K/yr-9.8%3.4% conv. - **marvel spidey and his amazing friends**8K/yr-21.0%3.0% conv. - **rhino spidey and his amazing friends**6K/yr-34.4%4.3% conv. - **trace-e spidey**6K/yr-30.6%0.1% conv. - **spider and his amazing friends**4K/yr-15.9%1.7% conv. - **amazing spidey and friends toys**5K/yr+25.1%1.2% conv. - **spidey and his amazing friends rhino**4K/yr-51.1%1.9% conv. - **spiderman playset**8K/yr-74.6%0.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/spidey-and-his-amazing-friends/search-terms)
## **Top spidey and his amazing friends products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Spidey Amazing Friends Hero Collection**SPIDEY AND HIS AMAZING FRIENDS**£14.13**4.3★196 rev](https://www.amazon.co.uk/dp/B0DVZ51FWC) [2**Spidey and his Amazing Friends Marvel Web-Slinging Adventure Set Spider-Man Action Figures Grün**Marvel**£11.17**4.8★958 rev](https://www.amazon.co.uk/dp/B0DN6VMF1N) [3**Marvel Spidey and His Amazing Friends Friends & Foes Pack Action Figure Set**Hasbro**£12.84**4.6★9,313 rev](https://www.amazon.co.uk/dp/B0CP481DTZ) [4**Spidey and his Amazing Friends Marvel Rhino Wrecker Toy Set Gray**SPIDEY AND HIS AMAZING FRIENDS**£15.37**4.7★164 rev](https://www.amazon.co.uk/dp/B0DH8FQJ5H) [5**Hasbro SPIDEY AND HIS AMAZING FRIENDS Marvel Hero Reveal Multipack With Mask-Flip Feature 4-Inch Scale Action Figure Toys Kids Ages 3 And Up Frustration-Free Package F1486**Hasbro**£17.93**4.6★9,313 rev](https://www.amazon.co.uk/dp/B08Y5YVSMM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel T Shirt Spidey and His Amazing Friends Football Shirt Spider Man Boys T-Shirts Boys Clothes Blue 7-8 Years**Marvel**£10.94**9 rev3mo ago](https://www.amazon.co.uk/dp/B0GX23MYJJ) [**Marvel Spidey and His Amazing Friends Captain America: Steve Rogers Action Figure with Accessory 22.8-cm (9 inch) Super Hero Toys for Children Ages 3+ Blue**SPIDEY AND HIS AMAZING FRIENDS**£8.01**41 rev8mo ago](https://www.amazon.co.uk/dp/B0FJSGSP87) [**Marvel Spidey and His Amazing Friends Slingshot Plush Ghost Toy with Sound Large Stretchable Arms for Launch Action Soft & Durable Superhero Plush for Kids Fun Toy for Boys & Girls**Marvel**£8.41**104 rev9mo ago](https://www.amazon.co.uk/dp/B00OWVZYBI) [**SPIDEY AND HIS AMAZING FRIENDS Marvel Iron Man and His Awesome Friends Spidey and Iron Man: Avengers Team-up Collection Red Gold Green Black Blue White**SPIDEY AND HIS AMAZING FRIENDS**£23.88**274 rev11mo ago](https://www.amazon.co.uk/dp/B0DTB3DJNL) [**Marvel Boys Rain Jacket Spidey And His Amazing Friends Kids Raincoat Superhero Boys Rain Jacket Blue 7-8 Years**Marvel**£18.71**43 rev12mo ago](https://www.amazon.co.uk/dp/B0FL2W8X88)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marvel T Shirt Spidey and His Amazing Friends Football Shirt Spider Man Boys T-Shirts Boys Clothes Blue 7-8 Years**Marvel**£10.94**4.4★**▲ 367%**](https://www.amazon.co.uk/dp/B0GX23MYJJ) [**Marvel Girls Pyjamas Spidey And His Amazing Friends Kids Pjs Ghost Spider Girls Pyjama Sets For Summer Pink 18-24 Months**Marvel**£9.56**4.5★**▲ 365%**](https://www.amazon.co.uk/dp/B0FBWR5YJ3) [**Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months**Marvel**£9.45**4.7★**▲ 364%**](https://www.amazon.co.uk/dp/B0FGWFQ8BJ) [**Marvel Spidey & His Amazing Friends Girls 2 Piece Shortie Summer Pyjamas Set Featuring Spidey Ghost Spider & Spin Childrens Short Sleeve Pyjamas Age 18-24 Months Purple**Marvel**£9.49**4.8★**▲ 360%**](https://www.amazon.co.uk/dp/B0FGWCWSJK) [**Marvel Spidey & His Amazing Friends Girls 2 Piece Shortie Summer Pyjamas Set Featuring Spidey Ghost Spider & Spin Childrens Short Sleeve Pyjamas Age 4-5 Years Purple**Marvel**£10.41**4.8★**▲ 349%**](https://www.amazon.co.uk/dp/B0FGWC452T)
**~~View all trending →~~**
## **What buyers say about spidey and his amazing friends**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**21%
*“Great Toy”*
**Value For Money**14%
*“Reasonably priced”*
**Quality-Overall**14%
*“Good quality, fair price, arrived as stated”*
**Size-Overall**10%
*“Good fit”*
**Gifting Purpose**9%
*“Gift for child”*
**Strength**5%
*“Great toy strong”*
**Durability**4%
*“Durable toy”*
**Advertised Vs Actual Product**2%
*“As described”*
**Collectibles**2%
*“impressive addition to his collection”*
**Material Quality**2%
*“Good quality materials”*
### **What buyers complain about **
**Size-Overall**18%
*“Larger figures than I thought”*
**Durability**9%
*“Break quickly”*
**Value For Money**9%
*“too expensive”*
**Strap/String Quality**8%
*“Shame about the clasp/buckle”*
**Color**6%
*“eyes do not change colour as described in product detail”*
**Quality-Overall**5%
*“not the best”*
**Defective Material/Parts**4%
*“A few bits broke so didnt last long”*
**Advertised Vs Actual Product**4%
*“Very deceptive from the advert and packaging”*
**Grip**4%
*“Be careful, the hands come off”*
**Instructions/User Manual/Troubleshooting**2%
*“there is no proper instructions as well”*
### **Top return reasons **
**Size-Overall**39%
**Defective Material/Parts**9%
**Functionality-Overall**9%
**Quality-Overall**8%
**Gifting Purpose**6%
**Value For Money**3%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Durability**2%
**Shooting**2%
## **Common questions**
- **Is spidey and his amazing friends profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 50 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the spidey and his amazing friends niche?**
- 11 brands and 178 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in spidey and his amazing friends?**
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.8%.
- **When does demand for spidey and his amazing friends peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the spidey and his amazing friends niche?**
- Listings span £3.77–£24.58; the average listing price is £12.63 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)