---
title: "Spiderman Figure — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/spiderman-figure"
last_updated: "2026-07-31T14:36:39.408Z"
locale: en
meta:
description: "Niche score 40/100 · £157K/yr market · 705K searches/yr · £17.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £157K/yr market · 705K searches/yr · £17.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spiderman Figure — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **spiderman figure**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 15Conversion 16Competition 53Returns 94Price range 74Avg price 82Brand share 5Review moat 62Quality gap 23
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.66**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.97–£37.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,008**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£157K**
£157K/yr · 705K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, spiderman figure is a £157K/yr Amazon United Kingdom market (705K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spiderman figure market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£141K–£177K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#332**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **12%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**144**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**1%**
- Marvel76% - SPIDER-MAN10% - Hasbro8% - POLYPLAS2% - Star Wars2% - Funko1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.
18K13KSpike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/spiderman-figure/trend)
## **Top spiderman figure search terms**
- **marvel legends spiderman**207K/yr-26.7%0.5% conv. - **spiderman figure**151K/yr-21.5%1.5% conv. - **spiderman action figure**74K/yr-23.6%1.0% conv. - **spider man figure**51K/yr-16.6%0.9% conv. - **spiderman figures**37K/yr+3.0%0.9% conv. - **spiderman marvel legends**36K/yr-24.9%0.7% conv. - **spiderman action figures**21K/yr-35.0%1.5% conv. - **spider man action figure**13K/yr+42.0%0.9% conv. - **spider-man action figures**9K/yr-1.4%0.4% conv. - **marvel legends spider-man**16K/yr-21.7%0.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/spiderman-figure/search-terms)
## **Top spiderman figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£16K15%£24K20%£31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set**Marvel**£19.68**4.6★104 rev](https://www.amazon.co.uk/dp/B0G1TXWSG4) [2**Marvel Legends Series The Amazing Spider-Man Spider-Man: No Way Home Collectible 15-cm-scale Action Figure Toy Red and Blue**Marvel**£20.21**4.5★166 rev](https://www.amazon.co.uk/dp/B0FHKY4D5M) [3**Marvel Legends Series Magic: The Gathering Battle-Damaged Spider-Man Action Figure plus Exclusive Foil Trading Card Red and Blue**Marvel**£27.38**4.6★1,282 rev](https://www.amazon.co.uk/dp/B0DK7NGTZ8) [4**Marvel Legends Maximum Series Spider-Man Action Figure**Hasbro**£37.99**4.6★1,070 rev](https://www.amazon.co.uk/dp/B0DGJ243KR) [5**Marvel Legends Series Spider-Man (Upgraded Suit) Action Figure Red**Marvel**£14.69**4.5★422 rev](https://www.amazon.co.uk/dp/B0D9ZK1WJ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Spider-Man: Brand New Day Titan Series Action Figure 29.2-cm (11.5 Inch) Super Hero Toys for Children Ages 4+**Marvel**£8.35**20 rev1mo ago](https://www.amazon.co.uk/dp/B0FQKKY43F) [**Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set**Marvel**£19.68**104 rev3mo ago](https://www.amazon.co.uk/dp/B0G1TXWSG4) [**Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set**Marvel**£31.97**32 rev3mo ago](https://www.amazon.co.uk/dp/B0G1TXHCM1) [**Marvel Spider-Man Titan Series Black Suit Spider-Man Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+**SPIDER-MAN**£8.50**500 rev7mo ago](https://www.amazon.co.uk/dp/B0FDWWRY5V) [**Marvel Legends Series The Amazing Spider-Man Spider-Man: No Way Home Collectible 15-cm-scale Action Figure Toy Red and Blue**Marvel**£20.21**166 rev7mo ago](https://www.amazon.co.uk/dp/B0FHKY4D5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set**Marvel**£31.97**4.8★**▲ 234%**](https://www.amazon.co.uk/dp/B0G1TXHCM1) [**Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set**Marvel**£19.68**4.6★**▲ 234%**](https://www.amazon.co.uk/dp/B0G1TXWSG4) [**Marvel Spider-Man: Brand New Day Titan Series Action Figure 29.2-cm (11.5 Inch) Super Hero Toys for Children Ages 4+**Marvel**£8.35**4.8★**▲ 233%**](https://www.amazon.co.uk/dp/B0FQKKY43F) [**Marvel Spider-Man Titan Series Black Suit Spider-Man Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+**SPIDER-MAN**£8.50**4.8★**▲ 79%**](https://www.amazon.co.uk/dp/B0FDWWRY5V) [**Marvel Legends Series The Amazing Spider-Man Spider-Man: No Way Home Collectible 15-cm-scale Action Figure Toy Red and Blue**Marvel**£20.21**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B0FHKY4D5M)
**~~View all trending →~~**
## **What buyers say about spiderman figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Good value”*
**Quality-Overall**15%
*“the quality is clear”*
**Advertised Vs Actual Product**9%
*“they served the intended purpose”*
**Collectibles**9%
*“Bought as a gift for my daughters boyfriend and she ended up keeping it, looks great and if your a spiderman or funko pop collecter this is a great item to have”*
**Size-Overall**8%
*“Nice size”*
**Gifting Purpose**7%
*“Great Gift”*
**Fun/Entertainment Experience**7%
*“Good little set of movable toys”*
**Durability**4%
*“Just hope it's durable”*
**Add-Ons/Attachments**3%
*“Accessories are a nice inclusion”*
**Strength**3%
*“really solid Spider-Man figure”*
### **What buyers complain about **
**Quality-Overall**15%
*“I wouldn't pay full price due to having to put in extra effort because of a manufacturers fault of quality control”*
**Value For Money**14%
*“With the price my expectations weren't really high”*
**Durability**12%
*“Had to buy another one because the first one broke I started turning the upper torso”*
**Size-Overall**10%
*“smaller than i imagined”*
**Advertised Vs Actual Product**6%
*“Maybe I didnt read the description correctly”*
**Strength**6%
*“Could be sturdier”*
**Material Quality**4%
*“the plastic feels quite cheap”*
### **Top return reasons **
**Size-Overall**39%
**Defective Material/Parts**14%
**Quality-Overall**8%
**Advertised Vs Actual Product**7%
**Gifting Purpose**6%
**Value For Money**6%
**Durability**3%
**Product Condition**2%
**Strength**2%
**Balance/Stability**2%
## **Common questions**
- **Is spiderman figure profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 25 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the spiderman figure niche?**
- 7 brands and 144 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in spiderman figure?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 1.1%.
- **When does demand for spiderman figure peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the spiderman figure niche?**
- Listings span £6.97–£37.99; the average listing price is £17.66 (sweet spot $15–$100). The average incumbent carries 1,008 reviews — the moat a new listing must climb.
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