---
title: "Sphero — £218K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/sphero"
last_updated: "2026-07-31T11:19:57.342Z"
locale: en
meta:
description: "Niche score 29/100 · £218K/yr market · 21K searches/yr · £625.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £218K/yr market · 21K searches/yr · £625.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sphero — £218K/yr Amazon UK Niche (2026) - Flapen"
---
# **sphero**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 21Conversion 21Competition 13Returns 77Price range 2Avg price 0Brand share 0Review moat 71Quality gap 40
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****642.9**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£218K**
£218K/yr · 21K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£41.14–£3096.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£625.30**
avg listing price — sweet spot $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, sphero is a £218K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sphero market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£156K–£313K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#313**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Sphero100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/sphero/trend)
## **Top sphero search terms**
- **sphero**13K/yr-21.0%1.1% conv. - **sphero mini**5K/yr+32.3%2.6% conv. - **sphero bolt**3K/yr+6.2%1.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/sphero/search-terms)
## **Top sphero products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£44K30%£65K40%£87K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sphero Mini Blue Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly**Sphero**£42.00**4.5★2,256 rev](https://www.amazon.co.uk/dp/B072B6QVVW) [2**Sphero BOLT: App-Enabled Robotic Ball STEM Learning and Coding Toy for Kids Programmable LED Matrix Bluetooth Connection Learn Javascript and Scratch Swift Playground Compatible**Sphero**£109.56**4.6★1,283 rev](https://www.amazon.co.uk/dp/B07DLM5DL7) [3**Sphero Mini Green Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly**Sphero**£41.87**4.5★1,291 rev](https://www.amazon.co.uk/dp/B071RHYKDL) [4**Sphero BOLT+: Coding Robot Ball - Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks JavaScript - Animated LCD Screen - Durable & Waterproof - STEM Toy for Kids & Teens**Sphero**£172.29**4.6★3 rev](https://www.amazon.co.uk/dp/B0DBLRXTHN) [5**Sphero Mini Red Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly**Sphero**£42.59**4.5★379 rev](https://www.amazon.co.uk/dp/B07L6NMY3M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sphero BOLT+ Power Pack: 15 Robots and Charging Case STEM Learning and Coding Toy Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks Javascript - Animated LCD Screen**Sphero**£3096.49**0 rev1y ago](https://www.amazon.co.uk/dp/B0DD1GWQ7W) [**Sphero BOLT+: Coding Robot Ball - Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks JavaScript - Animated LCD Screen - Durable & Waterproof - STEM Toy for Kids & Teens**Sphero**£172.29**3 rev1y ago](https://www.amazon.co.uk/dp/B0DBLRXTHN) [**Sphero indi: Screenless Introductory STEM Robot Toy for Kids 4+ - Design & Build Custom Mazes - Problem Solve Like an Engineer- Sharpen Computational Thinking Skills and Encourage Creative Expression**Sphero**£104.03**100 rev4y ago](https://www.amazon.co.uk/dp/B09BRK1QWX) [**Sphero Mini Red Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly**Sphero**£42.59**379 rev5y ago](https://www.amazon.co.uk/dp/B07L6NMY3M) [**Sphero Mini Golf Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly**Sphero**£41.14**372 rev5y ago](https://www.amazon.co.uk/dp/B086Z4MQP2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sphero Mini Golf Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly**Sphero**£41.14**4.3★**▲ 275%**](https://www.amazon.co.uk/dp/B086Z4MQP2) [**Sphero Mini Red Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly**Sphero**£42.59**4.5★**▲ 114%**](https://www.amazon.co.uk/dp/B07L6NMY3M) [**Sphero BOLT+ Power Pack: 15 Robots and Charging Case STEM Learning and Coding Toy Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks Javascript - Animated LCD Screen**Sphero**£3096.49**0.0★**▲ 73%**](https://www.amazon.co.uk/dp/B0DD1GWQ7W) [**Sphero BOLT Power Pack: 15 Robots Charging Case + Accessories + Free Training Course STEM Learning and Coding Toy**Sphero**£2527.85**0.0★**▲ 60%**](https://www.amazon.co.uk/dp/B07L99KWHB) [**Sphero BOLT+: Coding Robot Ball - Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks JavaScript - Animated LCD Screen - Durable & Waterproof - STEM Toy for Kids & Teens**Sphero**£172.29**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B0DBLRXTHN)
**~~View all trending →~~**
## **What buyers say about sphero**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**50%
*“Interesting toy”*
**Value For Money**50%
*“Worth it for sure”*
### **Top return reasons **
**Size-Overall**22%
**Functionality-Overall**17%
**Fun/Entertainment Experience**11%
**Compatibility-Overall**11%
**Charging**11%
**Gifting Purpose**11%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**6%
## **Common questions**
- **Is sphero profitable to sell on Amazon United Kingdom?**
- The niche generates £218K/yr across 10 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Skip it (29/100).
- **How competitive is the sphero niche?**
- 1 brands and 16 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **When does demand for sphero peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the sphero niche?**
- Listings span £41.14–£3096.49; the average listing price is £625.30 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.
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